Acxiom Info Base Overview

Discover comprehensive insights into Acxiom Info Base. Learn more about product features, capabilities and expert reviews based on 6 insights and explore use-cases showcasing how Acxiom Info Base enhances Engaging and following up and drives growth.

This is a summary of the comprehensive capabilities and benefits of Acxiom Info Base based on over 6 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Acxiom Info Base is right for your needs? Our Cuspera AI engine can evaluate how Acxiom Info Base fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acxiom Info Base supports business activities such as:

  • Engaging And Following Up
  • Identify Target Customers

It can help manage these activities if you use Offline for these needs.

Acxiom Info Base Financial Services Vertical is its biggest customer base.

Acxiom Info Base Reviews

11 buyers and buying teams have used Cuspera to assess how well Acxiom Info Base solved their business needs. Cuspera uses 6 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Use Cases

Peers recommend Engaging And Following Up , Identify Target Customers , as the business use cases that they have been most satisfied while using Acxiom Info Base.

See all use cases

Case Studies

COMPANY CASE STUDIES
Acxiom Info Base case study

Top automotive retailer
CASE STUDY Top automotive retailer

Acxiom CDP services helped a top automotive retailer create a single source of customer truth. The retailer used Treasure Data CDP and Sitecore Personalization to connect data and drive real-time marketing personalization. Acxiom simplified partner selection and planning, keeping core systems intac...t. The new solution improved data-driven decisions, media execution, and ROI. The retailer can now scale programs, use first-party data better, and support continuous marketing innovation.

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Acxiom Info Base case study

A leading wearables brand
CASE STUDY A leading wearables brand

Acxiom Addressable Advertising helped a leading wearables brand use its first-party data for programmatic ads. Acxiom created three custom behavioral segments from the brand's data. The campaign also used syndicated audience data for comparison. The custom segments led to nearly twice as many house...holds making purchases. The campaign drove almost 7,000 extra sales compared to average segments.

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Acxiom Info Base case study

Home Improvement Retailer
CASE STUDY Home Improvement Retailer

Acxiom modernized the analytics engine for a home improvement retailer. The retailer struggled with poor media channel insights and outdated analytics. Acxiom migrated data from Adobe Analytics to Adobe Customer Journey Analytics. They automated 75% of the data to speed up migration. The retailer o...ptimized over $1 million in media and channel spend. The new system helped prioritize ecommerce personalization.

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Based on peer insights

Cuspera recommends Acxiom Info Base for

Use Cases Engaging And Following Up , Identify Target Customers
Medium Offline
Industries Financial Services, Retail, Entertainment

Popular Business Setting

for Acxiom Info Base

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

IT and Other Capabilities

for Acxiom Info Base

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (DATA) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.42/5 ★

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.42/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for Acxiom Info Base

Top Failure Risks for Acxiom Info Base

Vendor Profile Details

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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