adform Overview
Adform offers a powerful and safe media buying platform, trusted globally for unparalleled audience visibility across channels. Having innovated for over 20 years, they support clients in controlling media investments.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using adform.
Business Priorities
Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using adform.
adform Use-Cases and Business Priorities: Customer Satisfaction Data
adform works with different mediums / channels such as Display Advertisement. Print Media. Magazine etc.
Reviews
"...Usage of an enterprise DMP enables the personalization of advertising...." Peer review by Carina Reinisch, Head of Performance Marketing, TUI fly
Peer review evidence (same sources as the product rating summary)
"...This initiative is based on Adform s 17+ years of digital advertising expertise and offers advertisers a transparent, off the shelf curated and independent alternative to the overcrowded ecosystem because more options doesn t necessarily mean better choices. ..." Adform Makes Bid for Industry Consolidation With Launch of Trusted Partner Program
"...According to a survey from Adform, some 13% of publishers even believe that walled gardens simplify revenue generation and the distribution process...." Compete or collaborate? Two approaches to dealing with walled gardens
"...Adform provides both media buyers (advertisers and agencies) and publishers with a range of platforms to help them create, run and manage media campaigns across display, video, mobile, audio, and digital out-of-home (DOOH). ..." Adform Integration and Development: 3 Use Cases for AdTech Vendors, Agencies, and Publishers
adform Customer wins, Customer success stories, Case studies
How does adform facilitate Advertisement?
How does adform address your Sending & Publishing Communications Challenges?
Vodafone Germany - Telecommunications - Very Large
GameStop - Retail - Large
Diplom-Is - Food & Beverages - Large
adform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (8) |
| Custom Reports | Read Reviews (9) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (8) |
| Custom Reports | Read Reviews (9) |
adform Integrations
adform integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for adform
Top Failure Risks for adform
Adform A/S News
Adform & Adsquare Launch Industry-First Agentic Real-Time Framework Integration
Adform and Adsquare have launched an industry-first integration of the Agentic Real-Time Framework (ARTF) within Adform's DSP. This enhanced partnership enables privacy-safe activation of external data without off-platform sharing, facilitating seamless integration of Adsquare's data capabilities. The collaboration aims to advance open, privacy-first standards in agentic advertising, enhancing interoperability and scalability in the programmatic ecosystem.
Adform Opens Full-Stack Infrastructure for Agentic Advertising
Adform has launched a significant update to its integrated advertising platform, Adform FLOW, enabling direct connections through AI tools like ChatGPT and Microsoft Copilot. The platform now offers over 800 agentic capabilities, allowing advertisers to optimize campaigns with enhanced AI-driven planning and reporting. The new Model Context Protocol (MCP) server facilitates seamless AI integration, providing a unified and actionable user experience. This advancement positions Adform at the forefront of agentic advertising, enhancing flexibility and control for advertisers.
Adform Becomes First-Ever DSP to Join ISBAs Partner Programme, Championing Digital Sovereignty for British Advertisers
Adform has become the first Demand Side Platform (DSP) to join ISBA's Partner Programme, enhancing digital sovereignty for UK advertisers. This partnership aims to provide greater transparency and accountability in digital advertising, countering the dominance of major tech companies. Adform's European roots and commitment to privacy align with ISBA's mission for a fairer media marketplace.
Adform integrates with Spotify Ad Exchange
Adform has integrated with the Spotify Ad Exchange, enhancing its media buying platform. This partnership allows advertisers to effectively reach Spotify's audience, leveraging digital audio's growing impact. The integration aims to boost advertisers' audio investments and strengthen omnichannel strategies by combining Spotify's audio capabilities with Adform's DSP.
Adform A/S Profile
HQ Location
Wildersgade 10B, Copenhagen K, 1408, DK
Employees
501-1000
Social
Financials
PRIVATE
