Adthena Overview

Adthena leverages over 12 years of Google Ads learning models to offer a multi-award-winning AI search intelligence platform. This tool is designed for brands and agencies aiming to excel in competitive markets. A standout feature is its PPC Market Share Analysis Reports, which provide detailed insights into market positioning and opportunities for growth. Adthena's AI capabilities help identify areas to increase sales and revenue while optimizing ad spend efficiency. The platform is trusted by global brands and agencies, ensuring that investments in paid search are strategically aligned with business goals. Adthena's unique approach to search intelligence offers a strategic advantage in maximizing return on ad spend (ROAS) and driving efficient growth.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Lead Analytics, as the business use cases that they have been most satisfied with while using Adthena.

Other use cases:

  • Digital Marketing
  • Generation Of New Leads
  • Loyalty Management
  • Engagement Management
  • Collaboration
  • Campaign Management
  • Market Research
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Adthena.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Improve Efficiency
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Consistency
  • Launch New Products
  • Build Brand Awareness
  • Establish Thought Leadership
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Adthena Use-Cases and Business Priorities: Customer Satisfaction Data

Adthena's features include SEM, and Predictive Search. and Adthena support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Adthena analytics capabilities include Analytics, and Custom Reports.

Reviews

"...As an agency we work with multiple clients at a time, as such we rely on digital marketing tools to give us that extra insight needed to optimise performance and Adthena is leaps and bounds ahead of other solutions...." Peer review by Lewis S

Adthena is a market-leading AI search intelligence platform with over 12 years of Google Ads learning models. Brands and agencies are enabled to dominate competitive landscapes through its multi-award-winning technology.

Popular Business Setting

for Adthena

Top Industries

  • Marketing and Advertising
  • Transportation/Trucking/Railroad
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Adthena is popular in Marketing And Advertising, Transportation/Trucking/Railroad, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Adthena Use Cases

How can Adthena enhance your Competitive Intelligence process?

How does Adthena facilitate Lead Analytics?

How can Adthena optimize your Digital Marketing Workflow?

How can Adthena enhance your Generation Of New Leads process?

20+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Adthena solved their business needs. Cuspera uses 604 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Marketing and Advertising

CASE STUDY the7stars

Adthena helped the7stars and their lottery client optimize Google Ads PPC campaigns. The challenge was high CPC terms, brand equity risks, and the need for smarter ad strategies. Adthena’s Brand Acti...vator and Search Term Details tools reduced wasted spend and protected brand terms. The7stars used geo-testing to measure results. They achieved a 4% increase in clicks, 2% incremental sales, four-figure savings by cutting high-CPC terms, and a 10% boost in impression share while preserving brand equity.

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Computer Software

CASE STUDY Sage

Adthena helped Sage, a UK software provider, cut cost-per-click by 75% in just five days. Sage used Adthena’s brand protection tools to find and stop brand infringements. They identified 89,000 infri...ngements by one partner in a year. After enforcing new agreements, Sage also saw a 33% drop in partner impression share. Adthena’s data gave Sage more control and helped them prove the value of their paid media spend.

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Apparel & Fashion

CASE STUDY UNTUCKit

Adthena’s Brand Activator helped UNTUCKit save $54,000 in six months. UNTUCKit used the tool to optimize paid brand search and reduce wasted ad spend. The solution gave real-time competitor insights ...and automated ad visibility. The team improved efficiency and trusted the incrementality of branded results. Weekly tracking let them make data-driven decisions and show clear savings.

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Telecommunications

CASE STUDY Vodafone

Adthena helped Vodafone boost results for the Samsung S22 launch. Vodafone used Adthena’s Strategic Insights and Search Term Opportunities with Google Smart Bidding. This mix let them spot gaps in th...e market and act fast. They added 27 new keywords and balanced manual and automated bidding. Vodafone increased click share by 7% and sales by 10%, all with a positive ROAS.

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Financial Services

CASE STUDY Capital on Tap

Adthena helped Capital on Tap improve paid search efficiency. The team used Adthena to track competitors, monitor keywords, and protect their brand. They cut non-converting term spend from 42% to 29%.... PMax conversions doubled. Cost per lead dropped by 37%. The solution saved over 2 hours a month by automating manual tasks.

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Telecommunications

CASE STUDY VodafoneZiggo

Adthena helped VodafoneZiggo improve their paid search campaigns. VodafoneZiggo used Adthena’s insights and automation to see all their ad spend and optimize budgets. They increased spend on non-bran...d terms by 45%, which led to a 70% boost in impression share and a 500% increase in orders. The team saved time by automating monitoring and reporting, cutting manual work by 16 hours per person each month. Adthena’s tools also saved VodafoneZiggo five figures annually by stopping waste and protecting their brand.

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Frequently Asked Questions(FAQ)

for Adthena

What is Adthena used for?

Adthena is mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Competitive Intelligence and Lead Analytics .

What are the top features of Adthena?

SEM, Predictive search are some of the top features of Adthena.

Who uses Adthena?

Adthena is used by Marketing And Advertising, Transportation/Trucking/Railroad and Internet among other industries.

Where is Adthena located?

Adthena is headquartered at London.
lightning

Peers used Adthena for advertisement and competitive intelligence

Adthena Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.84/5 ★

Read Reviews (70)
Analytics

4.79/5 ★

Read Reviews (134)
Custom Reports

4.71/5 ★

Read Reviews (72)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.84/5 ★

Read Reviews (70)
Analytics

4.79/5 ★

Read Reviews (134)
Custom Reports

4.71/5 ★

Read Reviews (72)

Software Failure Risk Guidance

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for Adthena

Overall Risk Meter

Low Medium High

Top Failure Risks for Adthena

Adthena Limited News

Awards

Ask Arlo is up for 3 awards: The AI-powered data analyst designed to optimize search campaigns

Ask Arlo, a product of Adthena, has been shortlisted for three European Search Awards in 2025, highlighting its capabilities in campaign efficiency, market exposure, and brand coverage and protection.

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Product

Adthena Empowers Enterprise Retailers to Dominate Google Ads Landscape With New Search Intelligence Solution - Newswire

Adthena introduces a new search intelligence solution to help enterprise retailers excel in Google Ads.

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Adthena Limited Profile

Company Name

Adthena Limited

Company Website

https://www.adthena.com/

HQ Location

London

Employees

51-100

Social

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Financials

SERIES A