Convertize: Product updates, Customer stories, and Insights | 2026 Cuspera

Lidl used psychological principles to improve their website for the Christmas season. They launched the 'Lidl Social Price Drop' campaign, encouraging tweets to lower product prices. They simplified ...product choices to avoid range overload and made size selection easier for clothing. Lidl displayed original and reduced prices to use anchoring and accepted contactless payments to reduce the pain of paying. They also used images in navigation to help customers remember products. These changes supported Lidl's strong sales performance.
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Amazon Go Store uses just walk out technology to let shoppers pick up items and leave without checkout. The system uses cameras, artificial intelligence, and machine learning to track purchases. This... removes the pain of paying, a psychological barrier that makes spending money feel unpleasant. By eliminating this pain, Amazon makes shopping more enjoyable and encourages customers to spend more. The result is a smoother experience and likely higher sales for Amazon.
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The Obama campaign used website optimisation to boost digital fundraising in 2012. They ran over 500 A/B tests on donation pages and forms. Online donation conversions increased by 49%. Online sign-u...p conversions rose by 161%. A key change was switching to a sequential donation form, which lifted conversions by 5%. These results helped Obama raise $690 million online and outperform his opponent by 379% in digital fundraising.
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