DeltaX Overview

DeltaX leverages AI-driven advertising to deliver precise insights, personalized creatives, and accurate tracking for over 1,000 advertisers. This platform enhances competitive advantage by breaking down data silos, offering solutions that boost campaign efficiency and effectiveness. For instance, Citibank Thailand experienced a 33% reduction in CPA and a 2.3x increase in eligible leads. DeltaX's capabilities extend to diverse industries, as seen with MakeMyTrip's AQI-triggered personalized ads for homestays and Cadbury's hyperlocal campaigns, which improved recall by 4.6 points. This positions DeltaX as a strategic partner for advertisers seeking to optimize ROI and drive measurable results in competitive markets.

Use Cases

Customers recommend Advertisement, Onboarding, Social Media Analytics, as the business use cases that they have been most satisfied with while using DeltaX.

Other use cases:

  • Social Media Marketing
  • Lead Engagement
  • Sending & Publishing Communications
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DeltaX Use-Cases and Business Priorities: Customer Satisfaction Data

DeltaX works with different mediums / channels such as Video. Display Advertisement. Mobile etc.

Reviews

"...DeltaX offers a cross-channel ad platform for advertisers and their agencies, designed to efficiently buy, track, attribute, optimize and report media across search, social media, display RTB, mobile, video and other media channels...." Peer review

DeltaX empowers advertisers with AI-driven insights, personalized creatives, and accurate tracking. Over 1000 advertisers trust DeltaX for superior ad optimization.

Popular Business Setting

for DeltaX

Top Industries

  • Telecommunications
  • Real Estate

Popular in

  • Large Enterprise
  • Small Business

DeltaX is popular in Telecommunications, and Real Estate, and is widely used by Large Enterprise, and Small Business,

Comprehensive Insights on DeltaX Use Cases

Case Studies

Retail

CASE STUDY Sephora

DeltaX’s U-shaped attribution model helped Sephora improve digital marketing results. Sephora wanted better insights to boost digital revenue and improve marketing ROI. DeltaX provided a multi-touch ...attribution solution, letting Sephora compare marketing channels and pick the best model. After using DeltaX, Sephora saw an 80% increase in ROI. The new model helped Sephora make smarter budget decisions and optimize campaigns.

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Consumer Goods

CASE STUDY Mamaearth

DeltaX DCO platform helped Mamaearth boost its Onion Shampoo campaign with weather-targeted ads. The platform used real-time weather data to trigger ads in seven Indian cities. DeltaX's AI-powered Op...timizer and Insights tools improved campaign performance. Mamaearth achieved 102% of its target ROAS in one month. The campaign also saw a 4.4 point increase in ad recall and a 3.7 point boost in action intent.

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Banking

CASE STUDY Citibank Thailand

DeltaX helped Citibank Thailand find new credit card customers and lower costs. Citibank used DeltaX to connect their CRM and media data with Facebook. This let them target better audiences and spend... less for each lead. Citibank saw a 34% lower cost per lead and 2.3 times more eligible leads in six months. They used the same strategy in other Southeast Asian markets.

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Food & Beverages

CASE STUDY Cadbury (Mondelez International)

DeltaX powered Cadbury Zip’s digital campaign in Malaysia. Cadbury wanted to win back young consumers after losing market share. DeltaX used Facebook and Instagram ads with real-time location targeti...ng and creative videos. The campaign boosted ad recall by 4.6 points. Store footfall increased by 31%. Sales rose both online and offline.

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Automotive

CASE STUDY Hero MotoCorp

DeltaX Creative Studio and Launcher helped Hero MotoCorp run a big Diwali ad campaign. The campaign used custom videos for six bike models in 200 cities. Each city got its own offers and greetings in... six languages. The videos ran on Meta platforms and used countdowns to create urgency. The campaign reached a 44% video-through rate, much higher than a previous 5% VTR. Hero MotoCorp saw stronger brand connections and better engagement with local audiences.

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Consumer Goods

CASE STUDY Cadbury

DeltaX created the Cadbury ShopsForShopless mobile solution. Cadbury wanted to help hawkers sell products during Diwali. The solution gave hawkers a virtual storefront and let users onboard sellers b...y scanning a QR code. Over 3,500 shops opened, 100,000 visitors registered, and 3.2 million scans happened. The campaign empowered small-scale hawkers and showed Cadbury's commitment to community support.

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DeltaX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.50/5 ★

Read Reviews (13)
Analytics

3.94/5 ★

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.50/5 ★

Read Reviews (13)
Analytics

3.94/5 ★

Read Reviews (6)

Software Failure Risk Guidance

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for DeltaX

Top Failure Risks for DeltaX

DeltaX Profile

Company Name

DeltaX

Company Website

https://www.deltax.com/

HQ Location

Bangalore, Karnataka

Employees

101-250

Social

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Financials

PRIVATE