Digimarc digital watermarks Overview

Digimarc empowers brands by solving the challenge of secure product authentication through digital watermarks and QR codes. This technology enhances enterprise connected packaging, enabling brands to generate valuable customer data. By integrating these digital solutions, businesses can ensure product authenticity, reducing the risk of counterfeiting and enhancing consumer trust. The use of digital watermarks and QR codes not only secures products but also facilitates better consumer engagement, providing brands with actionable insights into customer behavior. This approach positions Digimarc as a leader in product digitization, offering a strategic advantage in market positioning and potential for improved ROI.

Use Cases

Customers recommend Engaging And Following Up, Campaign Analytics, Social Media Analytics, as the business use cases that they have been most satisfied with while using Digimarc digital watermarks.

Other use cases:

  • Onboarding
  • Lead Analytics
  • Workflow Management
  • Collaboration
  • Sending & Publishing Communications
  • Segmentation And Targeting
  • Direct Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Improve Visibility are the most popular business priorities that customers and associates have achieved using Digimarc digital watermarks.

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Digimarc digital watermarks Use-Cases and Business Priorities: Customer Satisfaction Data

Digimarc digital watermarks's features include Dashboard. and Digimarc digital watermarks support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Digimarc digital watermarks analytics capabilities include Custom Reports, and Analytics.

EVRYTHNG offers solutions to enhance digital applications and supply chain management. Customer engagement is improved through direct interactions.

Popular Business Setting

for Digimarc digital watermarks

Top Industries

  • Media Production

Popular in

  • Enterprise

Digimarc digital watermarks is popular in Media Production, and is widely used by Enterprise,

Comprehensive Insights on Digimarc digital watermarks Use Cases

What solutions does Digimarc digital watermarks provide for Engaging And Following Up?

How does Digimarc digital watermarks address your Onboarding Challenges?

11+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Digimarc digital watermarks solved their business needs. Cuspera uses 194 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Food & Beverages

CASE STUDY A leading global food and beverage company

Digimarc helped a leading global food and beverage company cut plastic waste by digitizing packaging. The company removed plastic shrink-wrap sleeves from over one billion bottles each year. Digimarc... digital watermarks let the company track product flavors and ensure correct labeling during production. This change saved 22 tons of plastic and 159 tons of carbon emissions. The solution kept quality checks strong while making packaging more sustainable.

Read more →
Consumer Goods

CASE STUDY A major producer and distributor of household cleaning, health, hygiene, and nutrition products

Digimarc Engage helped a major consumer goods company run a water conservation campaign. The company used QR codes on dishwasher detergent packaging to teach customers about saving water. Consumers s...canned the code to access a microsite with games and tips for water conservation. The campaign encouraged people to change their water usage habits. Customers felt part of the brand’s sustainability mission.

Read more →
Pharmaceuticals

CASE STUDY A biopharmaceutical company

Digimarc Illuminate Platform helped a biopharmaceutical company modernize medication product information. The company wanted to replace paper inserts with electronic product information (ePI) using Q...R codes. This move aimed to give patients and healthcare professionals the latest information in their native language and reduce paper and ink use. The solution used GS1 Digital Link QR codes managed by the Illuminate Platform. The company improved access to current product data, cut costs from recalls and waste, and moved closer to a paperless goal.

Read more →
Apparel & Fashion

CASE STUDY A popular sportswear company

Digimarc Engage helped a popular sportswear company digitize their product hang tags. The company replaced printed tags with QR codes, cutting down on material, time, and costs. This move eliminated ...40 million hang tags, saving 170,000 pounds of paper from landfills. The digital solution also gave the company real-time data on customer engagement and reduced internal resource needs. Updates to product information are now made digitally, supporting sustainability goals.

Read more →
Consumer Goods

CASE STUDY An international tobacco brand

Digimarc helped an international tobacco brand fight counterfeit cigarettes. Before using Digimarc, fake products made up nearly 10% of sales, costing over $60 million and hurting consumer trust. The... brand added covert digital watermarks to almost 2 billion cigarette units each year. This let consumers check product authenticity with a mobile app. The solution reduced counterfeit sales and restored confidence in genuine products.

Read more →
Consumer Goods

CASE STUDY an international consumer products company

Digimarc Engage helped an international consumer products company improve its loyalty program. Customers used to enter 16-digit codes from product labels, which was slow and frustrating. With Digimar...c Engage, MCC Label added unique QR codes to each label. Now, customers scan the code to access rewards easily. The company tracks scan data for better insights. This change increased program usage and made reward redemption simple.

Read more →
lightning

Peers used Digimarc digital watermarks for engaging and following up and campaign analytics

Digimarc digital watermarks Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.37/5 ★

Read Reviews (3)
Custom Reports

4.28/5 ★

Read Reviews (18)
Analytics

4.27/5 ★

Read Reviews (30)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.37/5 ★

Read Reviews (3)
Custom Reports

4.28/5 ★

Read Reviews (18)
Analytics

4.27/5 ★

Read Reviews (30)

Software Failure Risk Guidance

?

for Digimarc digital watermarks

Top Failure Risks for Digimarc digital watermarks

Digimarc Corporation News

Financial

Digimarc Reports First Quarter 2025 Financial Results

Digimarc Corporation announced its financial results for the first quarter of 2025. The report includes key financial metrics and performance highlights for the period, reflecting the company's ongoing activities in product digitization for authentication and consumer engagement.

Read more →
Customer

Digimarc Enables One of the CPG Industrys Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience

Unilever is deploying Digimarc's 2D barcode technology across its global product portfolio. This large-scale rollout aims to enhance retail efficiency and consumer engagement by enabling advanced product authentication, traceability, and interactive experiences. The collaboration highlights Digimarc's role in digital product identification and supply chain innovation for the consumer packaged goods industry.

Read more →
Financial

Digimarc Sets First Quarter 2025 Conference Call for Monday , May 5th

Digimarc has scheduled its first quarter 2025 conference call for Monday, May 5th.

Read more →
Financial

Digimarc Sets First Quarter 2025 Conference Call for Monday, May 5th - Business Wire

Digimarc will announce its first quarter 2025 financial results on May 5, 2025, with a conference call led by CEO Riley McCormack and other executives to discuss quarterly highlights, strategic priorities, and financial performance.

Read more →

Digimarc Corporation Profile

Company Name

Digimarc Corporation

Company Website

https://www.digimarc.com/

HQ Location

London, Greater London

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE