DoubleVerify: Use-Cases, Insights and Reviews | 2026 Cuspera

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To make the digital advertising ecosystem stronger, safer and more secure.

DoubleVerify Overview

DoubleVerify enhances digital advertising by ensuring a safer and more secure ecosystem. It supports prominent brands, platforms, and publishers in optimizing their advertising performance. By focusing on trust and innovation, DoubleVerify addresses key industry challenges such as ad fraud, brand safety, and viewability. A notable example includes a partnership with Roblox to extend gaming measurement capabilities, highlighting its adaptability to emerging digital trends. Additionally, DoubleVerify's collaboration with Kroger Precision Marketing resulted in a 70% improvement in media quality, showcasing its impact on advertising effectiveness. This product is crucial for businesses aiming to maximize their digital advertising investments with reliable and accurate measurement solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using DoubleVerify.

Other use cases:

Engaging And Following Up
Funnel Analysis
Identify Target Customers
Ad Retargeting
Lead Qualification: Technographic
Social Media Analytics
Content Management

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Business Priorities

Launch New Products and Improve Visibility are the most popular business priorities that customers and associates have achieved using DoubleVerify.

Other priorities:

Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Increase Sales & Revenue
Scale Best Practices
Improve Efficiency
Improve Digital And Social Presence
Improve ROI

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DoubleVerify Use-Cases and Business Priorities: Customer Satisfaction Data

DoubleVerify works with different mediums / channels such as Offline. Point Of Sale. and Display Advertisement.

DoubleVerify's features include Dashboard. and DoubleVerify support capabilities include 24/7 Support, AI Powered, Email Support, etc. also DoubleVerify analytics capabilities include Analytics, and Custom Reports.

Reviews

"...DoubleVerify's publisher dashboard makes it very clear to read and easy to visualize the various performance metrics and how each of their various components roll into the overall numbers...." Peer review by Adrian F, Regional Director of Ad Operations, Europe

DoubleVerify aims to strengthen and secure the digital advertising ecosystem. The company is committed to making online ads safer and more reliable.

Popular Business Setting

for DoubleVerify

Top Industries

Marketing and Advertising
Insurance

Popular in

Large Enterprise
Mid Market
Small Business

DoubleVerify is popular in Marketing And Advertising, and Insurance, and is widely used by Large Enterprise, Mid Market, and Small Business.

DoubleVerify Customer wins, Customer success stories, Case studies

What makes DoubleVerify ideal for Advertisement?

DoubleVerify's Pinnacle platform monitors and optimizes digital advertising performance across various media properties. It helps improve the quality of advertising campaigns by measuring brand safety, viewability, and fraud. The company's capabilities are limited by a lack of widespread adoption across agencies and advertisers.

"...And DoubleVerify is also studying these measures alongside transaction data from advertisers to confirm that there s a real correlation. ..." DoubleVerify launches a new way to measure online ad effectiveness TechCrunch

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How can DoubleVerify optimize your Sending & Publishing Communications Workflow?

How can DoubleVerify optimize your Campaign Management Workflow?

What solutions does DoubleVerify provide for Engaging And Following Up?

169 buyers and buying teams have used Cuspera to assess how well DoubleVerify solved their business needs. Cuspera uses 390 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.