DoubleVerify Overview
DoubleVerify enhances digital advertising by ensuring a safer and more secure ecosystem. It supports prominent brands, platforms, and publishers in optimizing their advertising performance. By focusing on trust and innovation, DoubleVerify addresses key industry challenges such as ad fraud, brand safety, and viewability. A notable example includes a partnership with Roblox to extend gaming measurement capabilities, highlighting its adaptability to emerging digital trends. Additionally, DoubleVerify's collaboration with Kroger Precision Marketing resulted in a 70% improvement in media quality, showcasing its impact on advertising effectiveness. This product is crucial for businesses aiming to maximize their digital advertising investments with reliable and accurate measurement solutions.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using DoubleVerify.
Business Priorities
Launch New Products and Improve Visibility are the most popular business priorities that customers and associates have achieved using DoubleVerify.
DoubleVerify Use-Cases and Business Priorities: Customer Satisfaction Data
DoubleVerify works with different mediums / channels such as Offline. Point Of Sale. and Display Advertisement.
DoubleVerify's features include Dashboard. and DoubleVerify support capabilities include 24/7 Support, AI Powered, Email Support, etc. also DoubleVerify analytics capabilities include Analytics, and Custom Reports.
Reviews
"...DoubleVerify's publisher dashboard makes it very clear to read and easy to visualize the various performance metrics and how each of their various components roll into the overall numbers...." Peer review by Adrian F, Regional Director of Ad Operations, Europe
Peer review evidence (same sources as the product rating summary)
"...Advertisers use this information to validate that their ads were correctly implemented by the publisher, and to measure user engagement. ..." What is Ad Verification and How Does It Work?
"...Ad buyers use Ads.txt to verify the seller of a publisher s inventory is authorized to do so. ..." DoubleVerify Identifies BotNet Scheme Targeting Ads.txt
"...It allows agencies to fully and robustly monitor their campaigns and to report against viewability, brand safety, and negative key values...." Peer review by User
DoubleVerify aims to strengthen and secure the digital advertising ecosystem. The company is committed to making online ads safer and more reliable.
Popular Business Setting
for DoubleVerify
Top Industries
- Marketing and Advertising
- Insurance
Popular in
- Large Enterprise
- Mid Market
- Small Business
DoubleVerify is popular in Marketing And Advertising, and Insurance, and is widely used by Large Enterprise, Mid Market, and Small Business.
DoubleVerify Customer wins, Customer success stories, Case studies
What benefits does DoubleVerify offer for Advertisement?
How efficiently Does DoubleVerify manage your Sending & Publishing Communications?
What makes DoubleVerify ideal for Campaign Management?
What solutions does DoubleVerify provide for Engaging And Following Up?
169 buyers and buying teams have used Cuspera to assess how well DoubleVerify solved their business needs. Cuspera uses 390 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.
Peers used DoubleVerify for advertisement and sending & publishing communications
DoubleVerify Competitors
DoubleVerify Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (55) |
DoubleVerify Integrations
DoubleVerify integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for DoubleVerify
Overall Risk Meter
Top Failure Risks for DoubleVerify
DoubleVerify Inc News
Offensive & Defensive': Nielsen's DoubleVerify Deal Could 'Reinvent' Measurement But ...
Nielsen plans to acquire DoubleVerify for $2.15 billion, aiming to enhance its cross-channel measurement capabilities. This acquisition could transform Nielsen into a digital-first media intelligence business by integrating DoubleVerify's media-quality verification with Nielsen's audience measurement. However, concerns about DoubleVerify's independence may arise as it becomes part of Nielsen's broader ecosystem.
Nielsen to acquire DoubleVerify in $US2.15 billion deal
Nielsen will acquire DoubleVerify for $US2.15 billion in an all-cash deal. This acquisition aims to integrate DoubleVerify's media quality verification with Nielsen's audience measurement capabilities, creating a unified platform for media intelligence. The combined entity will enhance advertising verification and audience delivery across digital channels.
Nielsen to acquire DoubleVerify in US$2.15 billion all-cash deal
Nielsen is set to acquire DoubleVerify in a US$2.15 billion all-cash deal, offering DoubleVerify shareholders a 30% premium. The acquisition aims to enhance media measurement and digital media quality assurance, with DoubleVerify continuing as a private entity under Nielsen. The deal is expected to close by early 2027, pending approvals.
DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
DoubleVerify released its 2026 Global Insights report, highlighting a significant drop in ad fraud rates by 41% in North America and 45% in EMEA. The report, titled "Media Quality in the Age of AI," discusses the impact of AI on digital advertising, revealing that AI bots generate significantly more clicks than humans in unprotected campaigns. The report emphasizes the importance of using DoubleVerify's tools to protect against fraud and improve brand suitability.
DoubleVerify Inc Profile
Company Name
DoubleVerify Inc
Company Website
//doubleverify.comHQ Location
233 Spring St, New York, US
Employees
101-250
Social
Financials
M&A
