Equativ Overview

Equativ is built to fulfill the promise of advertising technology. It optimizes ad performance and efficiency.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Equativ.

Other use cases:

  • Competitive Intelligence
  • Helpdesk Management
  • Engaging And Following Up
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Business Priorities

Improve Brand Engagement and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Equativ.

Other priorities:

  • Increase Sales & Revenue
  • Establish Thought Leadership
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Equativ Use-Cases and Business Priorities: Customer Satisfaction Data

Equativ works with different mediums / channels such as Mobile. Display Advertisement. and Video.

Comprehensive Insights on Equativ Use Cases

What solutions does Equativ provide for Sending & Publishing Communications?

Case Studies

COMPANY INDUSTRY CASE STUDIES
Equativ case study
Consumer Electronics
Consumer Electronics
CASE STUDY Razer

Razer used Equativ's solutions to help brands reach gamers effectively, enhancing revenue and engagement.

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Equativ case study
Marketing and Advertising
Marketing and Advertising
CASE STUDY VoteShift

The case study highlights Equativ's adtech strategy in Memphis, leading to effective political engagement and successful voter targeting.

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Equativ case study
Marketing and Advertising
Marketing and Advertising
CASE STUDY VoteShift

The case study highlights Equativ's adtech strategy in Memphis, leading to effective political engagement and successful voter targeting.

Read More

Equativ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.79/5

Read Reviews (6)
Analytics

3.66/5

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.79/5

Read Reviews (6)
Analytics

3.66/5

Read Reviews (5)

Software Failure Risk Guidance

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for Equativ

Top Failure Risks for Equativ

Equativ News

Equativ Boosts Sustainable Advertising Credentials with Enhanced Green Media Solutions

Equativ integrates GreenPMPs on its Maestro platform, enabling advertisers to reduce carbon emissions in digital campaigns while improving performance.

19/03/2025 - source

Equativ and Titan OS Partner to Revolutionize CTV Advertising With Retail Media Precision

Equativ partners with Titan OS to enhance CTV advertising using retail media data, providing advertisers with consumer insights and expanding retail media campaigns to CTV inventory, reaching 30 million European households.

05/03/2025 - source

Equativ Unveils Maestro by Equativ : Its Most Advanced End - to - End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers

Equativ has launched Maestro by Equativ, an advanced platform designed to improve campaign performance and provide advertisers with greater control.

21/01/2025 - source

Equativ Feeds

Maestro by Equativ: The Latest Evolution of our Programmatic Curation Platform

Equativ has rebranded its programmatic curation platform as Maestro by Equativ, incorporating user feedback and enhancements from its merger with Sharethrough to improve campaign performance.

21/01/2025 - source

Equativ Buyer Connect Helps GroupM and Dr. Oetker Increase Reach

Equativ.com and Utiq helped GroupM and Dr. Oetker enhance their Euro Cup campaign reach using integrated frequency capping for effective ad spend management.

17/10/2024 - source

Equativ Continues Growth Path With Acquisition of Kamino Retail - Adweek

Equativ has acquired Kamino Retail, continuing its growth strategy in the market.

29/09/2024 - source

Equativ Profile

Company Name

Equativ

Company Website

https://equativ.com/

Year Founded

2001

HQ Location

6 rue de la Chaussée d’Antin, 75009 Paris, France

Employees

251-500

Social

Financials

M&A