HG for Marketo Overview

HG-for-Marketo offers actionable insights based on technology intelligence. HG Insights' solutions optimize every phase of your Go-To-Market strategy.

Use Cases

Customers recommend Lead Qualification: Technographic, Lead Scoring, Engaging And Following Up, as the business use cases that they have been most satisfied with while using HG for Marketo.

Other use cases:

  • Segmentation And Targeting
  • Lead Engagement
  • Generation Of New Leads
  • Campaign Management
  • Conversion Management
  • Lead Management
  • Lead Nurturing
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Business Priorities

Grow Market Share and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using HG for Marketo.

Other priorities:

  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve Efficiency
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HG for Marketo Use-Cases and Business Priorities: Customer Satisfaction Data

HG for Marketo works with different mediums / channels such as Social Media.

Peer review evidence (same sources as the product rating summary)

"...We re happy to announce the release of our new HG for Marketo integration, which helps businesses to instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics...." Best of B2B Marketing Zone for May 22, 2019
"...Avoid wasted time and effort by scoring and prioritizing leads for sales and marketing outreach by identifying the leads with the highest propensity to buy based on the technologies they currently use. ..." HG for Marketo
"...Enhance your marketing automation programs with HG Insights account intelligence to build smarter campaigns that increase engagement, qualified leads, and revenue. ..." HG for Marketo

HG for Marketo Customer wins, Customer success stories, Case studies

How does HG for Marketo address your Lead Qualification: Technographic Challenges?

What makes HG for Marketo ideal for Lead Scoring?

How does HG for Marketo facilitate Engaging And Following Up?

Thomson Reuters - Information Services - Very Large

HG Insights helps Thomson Reuters sales teams know who to target, what to offer, and when to engage. Before using HG Insights, teams relied on internal data and instincts, missing key external signal...s. By combining first-party data with HG Insights’ third-party intelligence, they spot buyer behavior changes and competitive threats. This approach improves retention and lets sales act on timely signals. Front-line teams report strong positive feedback on sales intelligence and competitive insights.

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Hyland Software - Computer Software - Large

HG Insights helped Hyland Software improve B2B marketing by providing detailed technographic, firmographic, and competitive intelligence. Hyland used HG Insights to create a unified global ICP and sc...ore accounts for five sales plays. The platform enabled precise account prioritization and better alignment between sales and marketing. Stakeholders saw immediate value from new data, enhancing decision-making. Hyland now uses data-driven strategies for market sizing and account targeting.

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Stratyve - Management Consulting - Small

HG Insights helps Stratyve focus go-to-market strategy for clients. The platform narrows total addressable market into actionable segments. AI copilots make complex data simple and fast to use. Buyer... intent data shapes messaging and drives pipeline growth. Stratyve uses firmographics, technographics, and buyer insights to show ROI. AI agents will soon automate even more planning tasks.

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Informatica - Computer Software - Large

HG Insights helps Informatica improve account segmentation and targeting. Informatica uses HG Insights to build dashboards for sales and marketing teams. Reps and BDRs know who to target and why, wit...h key data at their fingertips. This leads to more effective prospecting and better sales conversations. Informatica values HG Insights for its actionable data approach.

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Oracle - Computer Software

HG Insights helped Oracle double its lead conversion rate. Oracle faced fragmented data and limited visibility, making territory planning hard. They unified internal and external data using HG Insigh...ts’ technology intelligence. Over 7,000 Oracle employees now use this system. Oracle improved territory design and seller productivity with HG Insights’ competitor presence and spend data.

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Storyblok - Computer Software

HG Insights helped Storyblok align sales and marketing with a data-driven go-to-market strategy. Storyblok used HG Insights to build a robust ICP and propensity model, scoring over 4 million accounts.... They integrated HG fit scores with 6sense intent data for better account prioritization. Real-time data updates improved BDR workflows and marketing programs. Storyblok saw significant pipeline growth and stronger team alignment.

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HG for Marketo Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (24)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (24)

Software Failure Risk Guidance

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Top Failure Risks for HG for Marketo

HG Insights Inc News

Product

HG Insights Redefines GTM Precision by Leveraging Agentic AI

HG Insights launched its Revenue Growth Intelligence (RGI) Platform, leveraging AI to unify technographic, buyer intent, IT spend, and contact intelligence. The platform includes AI copilots and agentic workflows, enhancing GTM execution. Features like RGI Agent Builder and Contact Intelligence offer advanced capabilities for enterprise GTM teams, promising significant improvements in lead conversion and revenue growth.

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Product

HG Insights Debuts AI Revenue Intelligence Platform

HG Insights has launched its AI-powered Revenue Growth Intelligence (RGI) Platform, designed to unify go-to-market (GTM) data and processes. The platform integrates technographic, buyer intent, IT spend, and contact intelligence into a single AI-based system. It includes AI copilots like Market Analyzer, Data Studio, and Sales Copilot to enhance GTM execution. The RGI Agent Builder allows enterprises to create custom AI agents for sales and marketing operations, aiming to improve revenue processes and conversion rates.

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Product

HG Insights Unveils Unified Revenue Growth Intelligence Platform

HG Insights has launched the Revenue Growth Intelligence (RGI) Platform, an AI-driven solution that integrates technographic, buyer intent, IT spend, and contact intelligence to optimize go-to-market (GTM) strategies. The platform includes AI copilots like Market Analyzer and Sales Copilot, which enhance market opportunity identification and sales efficiency. The RGI Agent Builder allows enterprises to build custom AI agents for GTM operations, further enhancing precision and execution.

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Product

HG Insights Unveils Unified Revenue Growth Intelligence Platform an...

HG Insights has launched the Revenue Growth Intelligence (RGI) Platform, a unified solution integrating technographic, buyer intent, IT spend, and contact intelligence. This AI-driven platform enhances GTM execution with advanced copilots and agentic workflows. The RGI Agent Builder, available in early preview, allows enterprises to create custom AI agents. The platform aims to improve market analysis, lead prioritization, and sales efficiency.

Read more →

HG Insights Inc Profile

Company Name

HG Insights Inc

Company Website

https://hginsights.com/

Year Founded

2010

HQ Location

1 N Calle Cesar Chavez, STE 100, Santa Barbara, CA 93103, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B