Informa TechTarget Data-Driven Display Overview

TechTarget uses intent-powered, data-driven marketing to create impactful banner ads and programmatic campaigns. Reach is extended to active B2B tech buyers for better brand building.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Lead Qualification: Behavioural, as the business use cases that they have been most satisfied with while using Informa TechTarget Data-Driven Display.

Other use cases:

  • Lead Qualification: Technographic
  • Segmentation And Targeting
  • Account Management
  • Content Management
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Business Priorities

Launch New Products and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Informa TechTarget Data-Driven Display.

Other priorities:

  • Establish Thought Leadership
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Informa TechTarget Data-Driven Display Use-Cases and Business Priorities: Customer Satisfaction Data

Informa TechTarget Data-Driven Display works with different mediums / channels such as Display Advertisement. Website. User Generated Content etc.

Informa TechTarget Data-Driven Display Customer wins, Customer success stories, Case studies

How can Informa TechTarget Data-Driven Display enhance your Engaging And Following Up process?

ZeOmega - Health, Wellness And Fitness

Xtelligent Healthcare from TechTarget helped ZeOmega reach the right people at target healthcare accounts. ZeOmega used Priority Engine and Content Syndication to find and engage decision makers. The... Salesforce integration made it easy to act on new leads. ZeOmega saw more website visits and higher engagement from digital ads. The omni-channel approach increased brand awareness and helped build a better prospect database.

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SHI - Information Technology And Services

Confirmed Projects from Informa TechTarget helped SHI generate sales-ready leads fast. SHI needed to quickly build pipeline for partner campaigns with minimal effort. The solution delivered hot, in-m...arket leads and detailed account insights directly to sales teams. SHI enabled sellers with best practices and resources to act on these leads. Early results show faster pipeline influence and new contacts at key accounts. Sales teams report positive feedback and improved outreach.

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Schneider Electric - Information Technology And Services

Priority Engine helped Schneider Electric find high-quality, GDPR-compliant prospects and intent data. They used the platform to target accounts and run drip campaigns with personalized content. Over... 10% of Priority Engine prospects became returning active users, showing higher engagement than other sources. The sales team used Priority Engine for account insights and outreach. Market Monitor gave Schneider Electric real-time market trends to improve content strategy and customer journeys.

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Digital.ai - Information Technology And Services

Digital.ai used Informa TechTarget’s Priority Engine, BrightTALK, and content syndication to find and engage new buying team members at target accounts. They needed to upsell existing customers and r...each new organizations after merging five companies. The Priority Engine Salesforce integration helped account executives see all data in one place and add new contacts easily. Digital.ai saw strong results, with many new opportunities and MQLs generated. The customer success team at Informa TechTarget provided hands-on support and training.

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Informa TechTarget Data-Driven Display Features

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FEATURE RATINGS AND REVIEWS
CAPABILITIES RATINGS AND REVIEWS

Informa TechTarget Data-Driven Display Integrations

Informa TechTarget Data-Driven Display integrates with a wide range of software applications through its robust data import and export capabilities.

Cloudera Data Platform

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ADP TotalSource

4.27 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OutSystems

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Informa TechTarget Data-Driven Display

Top Failure Risks for Informa TechTarget Data-Driven Display

Informa TechTarge, Inc. News

Product

MCP OAuth update adds security for personalized AI - TechTarget

TechTarget announces an update to MCP OAuth, enhancing security for personalized AI applications. This update aims to bolster protection measures, ensuring safer AI-driven experiences for users.

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Product

TechTarget ( TTGT ) Strengthens Marketing Platform with Data Expansion

Informa TechTarget has expanded its proprietary intent data by 41%, enhancing its B2B technology marketing platform. This expansion includes new industries and technology areas, and the introduction of the Informa TechTarget Portal, which integrates with CRM systems to improve sales and marketing efficiency.

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Financial

TechTarget to Release Second Quarter Financial Results on August 9 , 2010

TechTarget will announce its second quarter financial results on August 9, 2010, with a live conference call and webcast scheduled for 5:30 p.m. ET to discuss the results.

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M&A

TechTarget Acquires Three Australia - New Zealand Websites ; Enhances Partnership with Westwick - Farrow Media

TechTarget has acquired three IT-focused websites in Australia and New Zealand from Westwick-Farrow Media, enhancing their partnership. The acquisition expands TechTarget's reach in the Asia-Pacific region, integrating these sites into its platform to offer targeted media options for technology marketers. Westwick-Farrow will continue providing local content and sales representation.

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Informa TechTarge, Inc. Profile

Company Name

Informa TechTarge, Inc.

Company Website

https://www.informatechtarget.com/

HQ Location

275 Grove Street, Newton, MA 02466, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO