Informatica Data as a Service Overview

Informatica is a DaaS provider that helps companies engage with customers using verified and enriched data. Customer engagement is enhanced through their reliable data services.

Use Cases

Customers recommend Engagement Management, Enriching Contact List, Customise Loyalty Program, as the business use cases that they have been most satisfied with while using Informatica Data as a Service.

Other use cases:

  • Segmentation And Targeting
  • Sending & Publishing Communications
  • Lead Nurturing
  • Advertisement
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Informatica Data as a Service.

Other priorities:

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Informatica Data as a Service Use-Cases and Business Priorities: Customer Satisfaction Data

Informatica Data as a Service Customer wins, Customer success stories, Case studies

How does Informatica Data as a Service facilitate Engagement Management?

 

Yamaha Motor adopts Informatica MDM to unify global data flows

Yamaha Motor is implementing Informatica's Master Data Management (MDM) solution to unify its global data flows, addressing challenges of siloed and inconsistent data across its operations. This clou...d-based, AI-powered platform aims to enhance data management, improve decision-making, and support Yamaha's digital transformation and business growth. Informatica's MDM will centralize data management, providing Yamaha with a comprehensive view of its operations.

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Informatica Powers Thai Krungsris Data Governance Efforts in Digital Banking Push

Thailand's Krungsri Bank is leveraging Informatica's Cloud Data Governance and Catalog and Cloud Data Quality solutions to enhance its data governance as part of its digital banking transformation. T...he adoption of these AI-powered tools aims to improve data discovery, metadata management, and data quality, supporting Krungsri's shift to a hybrid cloud environment on AWS. This strategic move is designed to boost regulatory compliance, operational efficiency, and customer-centric innovation.

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Krungsri enhances data strategy with Informatica for digital growth - IT Brief Asia

Krungsri, a major Thai financial institution, has adopted Informatica's Cloud Data Governance and Catalog (CDGC) and Cloud Data Quality (CDQ) solutions to enhance its data management capabilities. Th...is move supports Krungsri's digital transformation, aiming to improve data quality, security, and compliance. The partnership with Informatica highlights the importance of strategic data governance in the banking sector, facilitating Krungsri's transition to a data-driven, AI-enabled operation.

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Holiday Inn Club Vacations - Hospitality

Informatica cloud Master Data Management helped Holiday Inn Club Vacations migrate to the cloud in under four months. They unified data from over seven systems and created 350,000+ unified member vie...ws. This gave them a 360-degree view of every member. The solution improved data quality, governance, and customer experience. HICV now delivers more personalized service and builds long-term loyalty.

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Helia - Insurance

Informatica Cloud Data Governance & Catalog helped Helia, a lenders mortgage insurer, centralize its data and speed up claims processing by 3x. Helia replaced a fragmented data environment with an AI...-enabled cloud platform. The solution enabled rapid AI-powered data discovery and seamless integration across multiple systems. Helia now has a comprehensive, centralized data inventory, improving operational efficiency and data risk management.

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Virginia Credit Union - Financial Services

Virginia Credit Union used Informatica to modernize its entire data environment to the cloud. The challenge was to stay ahead of market changes and improve how they manage and govern data. They moved... 2,700 assets and 1,150 mappings to the cloud. This helped them improve data governance and quality. The project changed how they work and gave them more confidence in their data.

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Informatica Data as a Service Features

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FEATURE RATINGS AND REVIEWS
Analytics

2.97/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Analytics

2.97/5 ★

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Software Failure Risk Guidance

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Top Failure Risks for Informatica Data as a Service

Informatica Inc News

Awards

Informatica Named a Leader in the 2025 Gartner Magic QuadrantTM for ...

Informatica has been named a Leader in the 2025 Gartner Magic Quadrant for Metadata Management Solutions. This recognition highlights Informatica's strong position in AI-powered cloud data management, particularly its Intelligent Data Management Cloud (IDMC). The company's metadata management capabilities are central to its solutions, supporting diverse environments like AWS, Azure, and Google Cloud.

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M&A

Salesforce, Inc. completed the acquisition of Informatica Inc. from Canada Pension Plan ...

Salesforce completed its acquisition of Informatica for approximately $8.2 billion. The deal, funded by cash and new debt, was approved by both companies' boards and is expected to close early in Salesforce's fiscal year 2027. Salesforce plans to integrate Informatica's technology into its ecosystem, enhancing data integration and management capabilities.

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Product

Agentic AI PIM: The Next Evolution in Digital Commerce - Informatica

Informatica introduces Agentic AI PIM for Product 360, a transformative solution in digital commerce. This AI-powered product information management system leverages intelligent agents to autonomously extract, enrich, and validate product data from unstructured sources, enhancing data quality and accelerating time-to-market. The CLAIRE Product Experience Agent, a key feature, is now available for private preview, promising to streamline operations and drive strategic growth.

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M&A

Informatica beats sales forecasts as Salesforce acquisition nears - SiliconANGLE

Informatica reported a strong Q3 2025, with cloud subscription revenue up 31% and overall revenue exceeding expectations. The company's acquisition by Salesforce for $8 billion is on track, expected to close in early 2026. Informatica's CEO highlighted growth drivers, including AI demand and cloud migration, and assured continuity post-acquisition.

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Informatica Inc Profile

Company Name

Informatica Inc

Company Website

https://www.informatica.com/

Year Founded

1993

HQ Location

2100 Seaport Blvd Redwood City, CA 94063 USA

Employees

1001-5000

Social

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Financials

IPO