MOCA Platform™: Use-Cases, Insights and Reviews | 2025 Cuspera

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MOCA Platform: AI-powered marketing for deep personalization

AI Powered

MOCA Platform™ Overview

Moca delivers exceptional location-based experiences through its advanced geofencing platform. It offers Software Development Kits (SDKs), Application Programming Interfaces (APIs), and intuitive dashboards that facilitate precise geofencing, beaconing, and analytics. This platform is designed for app developers seeking to integrate location-driven personalization into their applications, ensuring privacy-first interactions. Moca's technology is particularly useful for businesses aiming to engage users based on their geographic location, enhancing user engagement through tailored notifications and interactions. The platform is ideal for retail, events, and travel sectors, where understanding user movement and location can drive better customer experiences.

Use Cases

Customers recommend Engagement Management, Campaign Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using MOCA Platform™.

Other use cases:

Generation Of New Leads
Create Engagement Based Loyalty
Rating And Review Management
Segmentation And Targeting
Digital Marketing
Communication Management
Proximity Marketing

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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using MOCA Platform™.

Other priorities:

Acquire Customers
Improve ROI
Enter New Markets Internationally Or Locally
Scale Best Practices

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MOCA Platform™ Use-Cases and Business Priorities: Customer Satisfaction Data

MOCA Platform™ works with different mediums / channels such as Mobile. Newsletter. Offline etc.

MOCA Platform™'s features include Personalization, Alerts: Popups & Notifications, and Dashboard. and MOCA Platform™ support capabilities include AI Powered, 24/7 Support, Email Support, etc. also MOCA Platform™ analytics capabilities include Custom Reports, and Analytics.

Moca-platform allows organizations to create customer journey maps and connect with customers in real-time. AI-powered marketing and location intelligence are used to enhance mobile audience engagement.

Comprehensive Insights on MOCA Platform™ Use Cases

What solutions does MOCA Platform™ provide for Engagement Management?

What benefits does MOCA Platform™ offer for Campaign Management?

What solutions does MOCA Platform™ provide for Generation Of New Leads?

What makes MOCA Platform™ ideal for Create Engagement Based Loyalty?

16+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well MOCA Platform™ solved their business needs. Cuspera uses 517 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Hospitality

CASE STUDY Benidorm

MOCA Platform helped Benidorm become a smart destination. The Visit Benidorm App used MOCA's marketing automation and location technologies. Tourists got more personalized services and better engagem...ent. The solution aimed to increase tourism engagement. The case highlights how technology can improve visitor experience in the hospitality sector.

Events Services

CASE STUDY Fira Barcelona (Mobile World Congress event organizers)

MOCA Platform helped Fira Barcelona at Mobile World Congress 2018 boost attendee engagement. The solution delivered personalized recommendations based on interests, behavior, and location. The event ...app saw a 56% increase in downloads compared to previous years. Organizers launched new 'Proximity Packages' for exhibitors, creating a new revenue stream. MOCA made the event app 14 times more effective than standard push notifications and sent over 75,000 recommended items to attendees.

Government Administration

CASE STUDY visit Benidorm

MOCA Platform helped visit Benidorm improve the tourist experience and increase the city's commercial value. The solution delivered location-based notifications and personalized recommendations to ap...p users. 23% of mobile visitors interacted with location-based messages, a 448% increase over standard push notifications. 80% of users became active on mobile, and 83% enabled location services. The technology made visitor engagement more effective and cost-efficient.

Retail

CASE STUDY Fashion Retail App

MOCA helped a fashion retail app run mobile-to-store campaigns using geolocation. The app integrated MOCA SDK in about 2 hours. MOCA captured app events, favorite products, cart data, and location. G...eofencing campaigns with MOCA were 10 times more effective than email and standard push notifications. The app saw a 47% increase in store foot traffic. Location-triggered campaigns had a 62% open rate, compared to 6% for standard push notifications.

Frequently Asked Questions(FAQ)

for MOCA Platform™

What is MOCA Platform™?

MOCA Platform™ is an AI-driven Location Intelligence and Marketing Automation platform that enables sophisticated mobile marketers to seamlessly connect digital and physical data and activate users with memorable mobile experiences, making user engagement more personalized, targeted and effective. It enables SMEs and large enterprises to leverage their mobile audience, boost engagement and increase their revenue providing highly targeted and personalized mobile experiences including push, in-app and location-based notifications.

It gathers billions of records of behavioral and location data from multiple sources in real-time. It allows organizations and governments to unlock customers' insights with location intelligence and marketing automation to deliver mobile campaigns to better engage and retain their audience. It leverages both digital and physical customer data, and a person-centric approach allows it to build the next layers to create a digital ecosystem.

Key features include segmentation, personalization, automation, marketing analytics, location analytics, and integrations.

What is MOCA Platform™ used for?

MOCA Platform™ is mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Campaign Management and Social Media Analytics .

What are the top features of MOCA Platform™?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of MOCA Platform™.

What are MOCA Platform™ alternatives?

CrowdTwist, RepeatRewards and AfterSell are popular alternatives for MOCA Platform™.

Where is MOCA Platform™ located?

MOCA Platform™ is headquartered at Carrer de Tarragona, 161, Barcelona, Cataluña / Catalunya 08014, ES.

Peers used MOCA Platform™ for engagement management and campaign management

MOCA Platform™ Competitors

MOCA Platform™ Features

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FEATURE	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (29)
Custom Reports	4.28/5 ★ Read Reviews (64)
Analytics	4.26/5 ★ Read Reviews (70)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (29)
Custom Reports	4.28/5 ★ Read Reviews (64)
Analytics	4.26/5 ★ Read Reviews (70)

Software Failure Risk Guidance

for MOCA Platform™

Overall Risk Meter

Low Medium High

Top Failure Risks for MOCA Platform™

MOCA Platform Profile

Company Name

MOCA Platform

Company Website

https://www.mocaplatform.com/

HQ Location

Carrer de Tarragona, 161, Barcelona, Cataluña / Catalunya 08014, ES

Employees

11-50

Social

Financials

SEED