Customer stories

Numerator Path Intelligence Product Overview

Numerator Ad Intel is now Vivvix. The rebranding emphasizes enhanced ad intelligence capabilities.

How satisfied the customers are with Numerator Path Intelligence use-cases

Numerator Path Intelligence Customer Insights, Testimonials and Case Studies

King Arthur - Food & Beverages

King Arthur used Numerator Insights and Verified Voices to find new growth with gluten-free shoppers. The tools helped them understand consumer behavior in the food and beverages market. King Arthur ...identified a new opportunity by analyzing shopper data. This led to a focused strategy for gluten-free products. The case highlights the value of consumer insights for brand growth.

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Nature Nate’s Honey Co. - Food & Beverages

Numerator Insights helped Nature Nate’s Honey Co. improve how they understand the honey category. The company used the platform to drive innovation and strengthen its leadership in branded honey. The... solution gave them better consumer insights. This helped Nature Nate’s Honey Co. make smarter business decisions and grow their brand.

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RISE Brewing

RISE Brewing worked with Numerator Insights. They showed the value of their brand. They highlighted their loyal consumers. They aimed to win back key distribution.

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Bimbo Bakeries USA - Food & Beverages

Bimbo Bakeries USA changed their strategy to boost profits. They faced supply chain issues in Summer 2022. They used BOGO offers for Ball Park Buns & Rolls. They shifted their promo strategy to optim...ize supply and drive profitability.

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Nurri - Food & Beverages

Nurri launched a new line of ready-to-drink performance shakes at Costco. This was to meet the demand of health-conscious shoppers. The launch happened nationwide. Costco wanted to diversify its offe...rings without affecting other products.

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A produce brand - Consumer Goods

A produce brand became the sole supplier for a new retailer. Numerator's surveys and data helped achieve this. The case study shows how data can open new markets.

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Numerator Path Intelligence Features

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FEATURE RATINGS AND REVIEWS
Analytics

3.55/5

Read Reviews (4)
Custom Reports

2.93/5

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.55/5

Read Reviews (4)
Custom Reports

2.93/5

Read Reviews (1)

Software Failure Risk Guidance

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for Numerator Path Intelligence

Top Failure Risks for Numerator Path Intelligence

Numerator News

Product
 

NUMERATOR RELEASES TOP RANKINGS - Markets Insider

Numerator released its "Brands to Watch in 2026" rankings, highlighting high-growth brands using proprietary consumer data. The list features brands excelling in categories like protein bars, RTD alcohol, and dairy. Numerator's methodology involves analyzing household purchase data and sales growth. This initiative underscores Numerator's role in providing comprehensive consumer insights.

Product
 

Numerator Launches Verified Voices in Germany - Numerator

Numerator has launched its Verified Voices platform in Germany, offering manufacturers and retailers an on-demand research tool powered by receipt-verified purchase data. This platform allows for precise targeting of surveys to German consumers, leveraging a panel of 35,000 active users who provide detailed demographic and psychographic data. This launch marks a significant step in Numerator's global expansion and aims to enhance consumer research by providing faster, more accurate insights grounded in real-world behavior.

Product
 

NUMERATOR ANNOUNCES $1M PLATFORM SURVEY GIVEAWAY TO DEMONSTRATE IMPACT OF VERIFIED BUYER SAMPLE

Numerator has announced enhancements to its Verified Voices survey platform, backed by an $80 million investment. The company launched the "Verified Buyer Difference" campaign, offering $1 million in free surveys to brands and retailers to demonstrate the platform's impact. The platform now features enhanced sample targeting, expanded survey design tools, and smarter reporting capabilities. The initiative aims to showcase the accuracy of verified buyer insights over traditional recall-based panels.

Company
 

Numerator Launches New Brand With Worldpanel

Numerator has launched "Worldpanel by Numerator," a new global brand identity following its integration with Kantars Worldpanel division. The rebrand signals Numerators expansion as a first-party consumer data company, supported by Bain Capital. The launch includes MyWorldpanel, a cloud-based data analysis platform now active in the UK and France, with further rollouts planned globally. Panel expansions are scheduled for 2026 in the UK, Brazil, and Vietnam, with new panels launching in Algeria and Ethiopia.

Numerator Profile

Company Name

Numerator

Company Website

https://www.numerator.com/

HQ Location

24 E. Washington Street Suite 1200 Chicago, IL 60602

Employees

1001-5000

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Financials

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