OpenX AdExchange Overview

OpenX offers publishers targeted solutions to enhance revenue opportunities. Superior monetization is driven by better-targeted ads.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Buyer Engagement, as the business use cases that they have been most satisfied with while using OpenX AdExchange.

Other use cases:

  • Engaging And Following Up
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using OpenX AdExchange.

Other priorities:

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OpenX AdExchange Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX AdExchange works with different mediums / channels such as Website. and Mobile.

OpenX AdExchange Customer wins, Customer success stories, Case studies

What Are the key features of OpenX AdExchange for Sending & Publishing Communications?

VICE - Media Production

OpenX Programmatic Guaranteed helped VICE secure a major deal with a top pharmaceutical brand. VICE overcame strict regulatory and brand safety challenges using OpenX's platform. The advertiser gaine...d access to premium video inventory and, due to strong campaign performance, increased spend by 400% over the original agreement. VICE improved its programmatic strategy while maintaining revenue certainty and brand safety. This case highlights the value of programmatic guaranteed deals for premium video monetization.

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Venatus Media - Marketing And Advertising

OpenX helped Venatus Media boost programmatic revenue by 25%. Venatus Media used OpenX as a header bidder and PMP partner for high-impact ad formats. The OpenX team, including a yield specialist, set... a floor price strategy. Venatus Media saw 2X CPMs in private marketplaces. This partnership improved monetisation for their entertainment and gaming sites.

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M&C Saatchi Mobile - Marketing And Advertising

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile web for a tech client. They used high-quality mobile inventory to boost campaign performance. The campaign saw 80% more conversions. ...Return on ad spend increased by 27%. This shows the value of programmatic mobile buying for multi-device campaigns.

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Liftoff - Marketing And Advertising

Liftoff used OpenX to boost mobile app campaign results with opt-in video ads. By using OpenX’s bid request signal for opt-in video, Liftoff increased their win rate by 6x. Opt-in video brought more ...engaged users and better post-install activity. The format also improved user experience and conversions. Liftoff found opt-in video outperformed other ad formats for campaign goals.

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Kiplinger - Publishing

OpenX header bidder helped Kiplinger achieve high win rates and CPMs. Kiplinger then used OpenX private marketplaces to scale unique demand. They also adopted OpenX Multi-Publisher PMPs and became an... early Real-time Guaranteed partner. Kiplinger increased spend 3X through these programmatic deals. The site attracts 4.5 million unique visits and 30 million page views monthly.

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KG Media - Media Production

Prebid.js helped KG Media boost programmatic revenue by 49%. KG Media switched from a proprietary container to Prebid.js for header bidding. This move increased transparency and reduced dependence on... one tech partner. OpenX supported the transition and optimized revenue across their stack. KG Media is the largest digital network in Indonesia with over 2 billion page-views.

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OpenX AdExchange Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

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Software Failure Risk Guidance

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for OpenX AdExchange

Top Failure Risks for OpenX AdExchange

OpenX Software Ltd. News

Partnership

Data, Tech Integration Drives Programmatic Outcomes In McDonald's Campaign | OpenX

OpenX and Attain have partnered to enhance McDonald's programmatic advertising campaign. This collaboration integrates Attain's live purchase data with OpenX's identity graph, allowing advertisers to measure real-time sales lift, incremental ROAS, and new customer acquisition. The partnership aims to simplify programmatic buying and deliver measurable, privacy-safe results across various digital environments.

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Product

OpenX Unlocks the Power of Video in LATAM with Curated CTV and Premium Video Packages | OpenX

OpenX has launched a new video-focused offering for the Latin American digital advertising market, enabling advertisers to run high-performing campaigns across CTV, OTT, and OLV. This curated suite leverages LATAM's strong video culture, offering precision and scale through partnerships with premium publishers like CanelaTV and Xumo. The offering aims to enhance brand awareness and customer acquisition by tapping into the region's growing video ecosystem.

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Product

OpenX Becomes First Platform To Offer Agencies Automated Discounts From Curation and Data Partners | OpenX

OpenX has launched a new feature within OpenXSelectTM that allows agencies to receive automated discounts from over 80 curation and tech partners. This innovation aims to optimize media budgets and enhance transparency and performance for brands and agencies. The feature facilitates seamless activation of discounts across programmatic channels, offering flexibility and improved media outcomes.

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Awards

Finalist: AdExchanger Awards | OpenX

OpenXSelect, in collaboration with Attain and OMD, has been named a finalist for the Best Overall Use of Programmatic in a Marketing Campaign at the 2025 AdExchanger Awards. The campaign achieved significant results in conversion rate, total sales, and ROAS by integrating Attain's measurement tools with OMD's media strategy.

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OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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