OpenX AdExchange Overview

OpenX offers publishers targeted solutions to enhance revenue opportunities. Superior monetization is driven by better-targeted ads.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Buyer Engagement, as the business use cases that they have been most satisfied with while using OpenX AdExchange.

Other use cases:

  • Engaging And Following Up
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using OpenX AdExchange.

Other priorities:

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OpenX AdExchange Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX AdExchange works with different mediums / channels such as Website. and Mobile.

Comprehensive Insights on OpenX AdExchange Use Cases

What solutions does OpenX AdExchange provide for Sending & Publishing Communications?

Case Studies

Media Production

CASE STUDY VICE

OpenX Programmatic Guaranteed helped VICE work with a top pharmaceutical company. VICE faced strict rules and brand safety needs. OpenX let VICE offer premium video inventory with programmatic effici...ency. The advertiser spent 400% more than planned because of strong results. VICE kept revenue steady and met brand safety goals.

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Telecommunications

CASE STUDY A large telecommunications company

OpenX helped a large telecommunications company use supply-side targeting for their ad campaign. The company reached 1.9 million of their competitor's customers in one month. Working media increased ...by 30%. The campaign improved reach and made ad spending more efficient. OpenX's platform enabled better targeting and results for the telco.

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Marketing and Advertising

CASE STUDY M&C Saatchi Mobile

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile buying for a tech client. The goal was to improve multi-device campaign performance. They used high-quality, premium mobile inventory.... Conversions increased by 80%. ROAS improved by 27%. The campaign showed strong results for mobile web in direct response flows.

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Sports

CASE STUDY Genius Sports

OpenX's normalized content signal reporting helped Genius Sports and a sports betting operator boost their CTV ad reach. The campaign ran for three months. They saw a 3x increase in impression delive...ry against live sports content. The team optimized deal spend and targeted high-impact inventory. This led to better performance and more reach during live sports programming.

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Restaurants

CASE STUDY A national QSR brand

OpenX helped a national QSR brand target competitor customers using supply-side targeting in their video campaigns. The campaign generated $591,000 in extra revenue in one month. Total sales reached ...$5.2 million. The brand saw strong reach and return on ad spend. OpenX's platform enabled effective audience targeting and campaign results.

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Media Production

CASE STUDY KG Media

Prebid.js helped KG Media boost programmatic revenue. KG Media switched from a proprietary container to Prebid.js for header bidding. OpenX supported the transition and optimized their ad stack. KG M...edia saw a 49% increase in programmatic revenue. The move also improved transparency and reduced reliance on one tech partner.

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OpenX AdExchange Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.50/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for OpenX AdExchange

Top Failure Risks for OpenX AdExchange

OpenX Software Ltd. News

Awards

Finalist: AdExchanger Awards | OpenX

OpenXSelect, in collaboration with Attain and OMD, has been named a finalist for the Best Overall Use of Programmatic in a Marketing Campaign at the 2025 AdExchanger Awards. The campaign achieved significant results in conversion rate, total sales, and ROAS by integrating Attain's measurement tools with OMD's media strategy.

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Partnership

OpenX and Polk Launch Auto Campaign Measurement | OpenX

OpenX and Polk have integrated S&P Global Mobilitys Polk Automotive Solutions into OpenXSelect, enhancing precision targeting and closed-loop attribution for buyers across CTV, display, and out-of-home channels. This collaboration leverages Polk's predictive audiences and OpenX's identity graph for improved campaign measurement.

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Executive

OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing | OpenX

OpenX announced the promotions of Stacy Bohrer to SVP of Buyer Development and Amanda Forrester to SVP of Marketing and Communications. These leadership changes aim to enhance OpenX's commercial growth and partner-centric innovation. The company plans to expand its commercial team by over 20% in 2025, focusing on international markets to better serve brands and agencies.

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Company

OpenX Launches in Mexico to Accelerate Programmatic Access to Premium Media for Brands and Agencies | OpenX

OpenX has launched operations in Mexico, marking the start of its expansion in Latin America. Michelle Feerman, appointed as Senior Sales Director, will lead the strategy to connect brands and agencies with OpenXs premium inventory. This move aims to meet the growing demand for transparent and efficient programmatic solutions in the region.

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OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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