Practifi Overview

Practifi is a CRM designed specifically for financial advisors in the wealth management sector. This platform prioritizes building and maintaining strong client relationships, which is crucial for sustainable business growth. Practifi's tools enable advisors to manage client interactions effectively, ensuring personalized service and deepened client trust. This focus on relationship management helps advisors convert client connections into long-term partnerships, ultimately driving growth. The CRM's tailored features cater to the unique needs of wealth management professionals, making it an essential tool for those aiming to enhance client engagement and retention in a competitive market.

Use Cases

Customers recommend Workflow Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Practifi.

Other use cases:

  • Collaboration
  • Helpdesk Management
  • Contact List Management
  • Rating And Review Management
  • Lead Management
  • Lead Tracking
  • Pipeline Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Practifi.

Other priorities:

  • Scale Best Practices
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve Visibility
  • Build Brand Awareness
  • Manage Risk
See all business priorities See less business priorities

Practifi Use-Cases and Business Priorities: Customer Satisfaction Data

Practifi works with different mediums / channels such as E-Mail. Offline. and On Premises.

Practifi's features include Recording, Dashboard, Personalization, etc. and Practifi support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Practifi analytics capabilities include Analytics, and Custom Reports.

Reviews

"Practifi helps us manage stronger customer relationships, track every interaction and run common workflows across customer service, advice and operations." - Andrew Godfrey

Practifi offers performance optimization tailored for wealth management. Key features include client management, workflow automation, and business intelligence.

Popular Business Setting

for Practifi

Top Industries

  • Management Consulting
  • Financial Services

Popular in

  • Small Business

Practifi is popular in Management Consulting, and Financial Services, and is widely used by Small Business,

Practifi Customer wins, Customer success stories, Case studies

What makes Practifi ideal for Workflow Management?

What benefits does Practifi offer for Engagement Management?

What benefits does Practifi offer for Communication Management?

How can Practifi optimize your Collaboration Workflow?

CUSTOMERS TESTIMONIALS
Practifi testimonial

Andrew Godfrey

Senior Partner & Chief Operating Officer

MerCer

Practifi helps us manage stronger customer relationships, track every interaction and run common workflows across customer service, advice and operations. Testimonial By Andrew Godfrey
Practifi testimonial

Robert Baharian

Founder & CEO

Baharian Wealth Management

After being frustrated with our previous CRM we made the move to Practifi and what a relief. Our firm is now more efficient, our clients have a better experience and our staff knows what happens, when and how. Now we can spend more time working ‘on’ the business than ‘in’ the business. Testimonial By Robert Baharian
Practifi testimonial

Kyle Wesley

Chief Digital Officer

Bleakley Financial Group

Practifi has been exceptional during our onboarding process. Their ability to understand our challenges and come up with solutions has been second to none. We’re excited for this long-term strategic partnership. Testimonial By Kyle Wesley
CUSTOMERS TESTIMONIALS
Practifi testimonial

Andrew Godfrey

Senior Partner & Chief Operating Officer

MerCer

Practifi helps us manage stronger customer relationships, track every interaction and run common workflows across customer service, advice and operations. Testimonial By Andrew Godfrey
Practifi testimonial

Robert Baharian

Founder & CEO

Baharian Wealth Management

After being frustrated with our previous CRM we made the move to Practifi and what a relief. Our firm is now more efficient, our clients have a better experience and our staff knows what happens, when and how. Now we can spend more time working ‘on’ the business than ‘in’ the business. Testimonial By Robert Baharian
Practifi testimonial

Kyle Wesley

Chief Digital Officer

Bleakley Financial Group

Practifi has been exceptional during our onboarding process. Their ability to understand our challenges and come up with solutions has been second to none. We’re excited for this long-term strategic partnership. Testimonial By Kyle Wesley

Practifi Product Tour | US

Video Thumbnail

Practifi Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.81/5 ★

Read Reviews (26)
Custom Reports

4.61/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.81/5 ★

Read Reviews (26)
Custom Reports

4.61/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for Practifi

Overall Risk Meter

Low Medium High

Top Failure Risks for Practifi

Practifi News

Product

IntroducingPractifiIntelligence:Your CRM Native AI Assistant for Wealth Management

Practifi has launched Practifi Intelligence, an AI-powered suite integrated into its CRM for wealth management. This tool includes Relationship Intelligence, Meeting Intelligence, and Admin Intelligence, aiming to streamline advisory operations. It automates tasks like note-taking and workflow creation, enhancing efficiency without requiring additional platforms or data entry. Practifi Intelligence is now available to clients.

Awards

Practifi Named Best CRM at the 2025 WealthMangement.com Wealthies Awards

Practifi was awarded the Best CRM at the 2025 WealthMangement.com Wealthies Awards, highlighting its excellence in providing CRM solutions tailored for wealth management.

Product

Deliver Consistent Service with Follow-up Assistant

Practifi has introduced the Follow-up Assistant as part of its latest Practifi Pinot Meunier release. This AI-powered feature, integrated into the Practifi CRM, automates follow-up tasks by analyzing meeting notes and suggesting context-specific actions. It enhances workflow efficiency by offering tailored task recommendations, ensuring timely and consistent client service.

Product

Practifi Is Building the First AI-Powered, Conversational CRM for Wealth Management

Practifi is developing an AI-powered, conversational CRM specifically for wealth management. The new suite includes features like Smart Process Builder for workflow automation, Follow-up Assistant for task creation, and Smart Search for enhanced data access. These tools aim to redefine client relationship management by integrating AI into the core of the platform, with full release expected in Q4 2025.

Practifi Profile

Company Name

Practifi

HQ Location

Sydney, NSW

Employees

11-50

Social

Financials

SERIES B