PulsePoint Overview

PulsePoint accelerates healthcare marketing with its data-driven platform, offering real-time, personalized health information. It equips healthcare marketers with tools to plan, activate, analyze, and optimize their strategies. The platform's standout feature is its ability to provide a holistic, real-time view of health customers, combined with access to a vast health audience data set. This integration allows for contextually relevant marketing, enhancing the precision and effectiveness of health campaigns. PulsePoint's innovative approach ensures marketers can deliver timely and personalized health messages, meeting the dynamic needs of the healthcare industry.

Use Cases

Customers recommend Engaging And Following Up, Proposal & Quote Management, Advertisement, as the business use cases that they have been most satisfied with while using PulsePoint.

Other use cases:

  • Content Management
  • Sending & Publishing Communications
  • Product Marketing
  • Distribution Management
  • Public Relations
  • Lead Qualification: Technographic
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Business Priorities

Enter New Markets Internationally Or Locally and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using PulsePoint.

Other priorities:

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PulsePoint Use-Cases and Business Priorities: Customer Satisfaction Data

PulsePoint works with different mediums / channels such as Social Media. User Generated Content. Blogs etc.

Reviews

"...None - they offered me pricing and a proposal but then retracted with no further follow-up...." Peer review by Johnson K, Sr. Global Demand Gen Manager, Computer Software

PulsePoint accelerates data and programmatic health technology to deliver personalized, contextually relevant health information. Healthcare marketers can plan, activate, analyze, and optimize their marketing in one platform.

Popular Business Setting

for PulsePoint

Top Industries

  • Computer Software

Popular in

  • Mid Market

PulsePoint is popular in Computer Software, and is widely used by Mid Market,

Comprehensive Insights on PulsePoint Use Cases

How efficiently Does PulsePoint manage your Engaging And Following Up?

How can PulsePoint enhance your Proposal & Quote Management process?

Case Studies

Marketing and Advertising

CASE STUDY CMI Media Group

PulsePoint’s Endemic Research SmartList helped CMI Media Group target high-intent healthcare professionals for a type 2 diabetes brand. The tool let them find and retarget HCPs who engaged with relev...ant content in the last 1 to 60 days. CMI Media Group improved their campaign’s click-through rate by 5%. They also lowered their cost per click by 8%. The solution made their social media engagement stronger.

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Marketing and Advertising

CASE STUDY Dentsu health

PulsePoint’s Adaptive Optimization™ helped Dentsu health improve media strategy for a rare disease brand. Dentsu shifted from traditional metrics to a data-driven, clinically based approach. They use...d HCP Clinical Behavior and DTC Audience Quality targeting. This increased reach to diagnosed patients and exposed HCPs. Costs went down while results improved.

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Marketing and Advertising

CASE STUDY Butler/Till

PulsePoint helped Butler/Till run better campaigns for a gastroenterology brand. Butler/Till used SmartLists and Health Pages to target the right people. They matched patient and HCP campaigns to boo...st engagement. The strategy improved return on ad spend. Butler/Till used data and omnichannel tactics to get better results.

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Pharmaceuticals

CASE STUDY The makers of a drug that treats major depressive disorder (MDD) in adults

PulsePoint used real-time weather data from The Weather Company to help a pharmaceutical company reach more healthcare providers. The company wanted to boost awareness and prescriptions for its major... depressive disorder drug. PulsePoint targeted ZIP codes with high MDD prevalence. This approach increased prescriber reach and script lift.

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Marketing and Advertising

CASE STUDY Underscore

PulsePoint helped Underscore, a global healthcare marketing company, run a programmatic campaign for a pharma client. The campaign targeted rare disease patients across medical and media channels. Pu...lsePoint’s platform enabled real-time data capture and mid-flight optimization. Underscore increased prescription volume by 70% using this approach.

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Marketing and Advertising

CASE STUDY CMI Media Group

PulsePoint helped CMI Media Group run a healthcare marketing campaign for a global biopharma company. CMI Media Group used PulsePoint’s technology to find and target healthcare professionals on conne...cted TV. The campaign aimed to raise awareness about a vaccine for adults. PulsePoint’s access to premium CTV apps increased exposure to the right audience. The campaign led to higher awareness, interest, and engagement among healthcare professionals.

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PulsePoint Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.79/5 ★

Read Reviews (2)
Analytics

4.15/5 ★

Read Reviews (18)
Custom Reports

3.53/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.79/5 ★

Read Reviews (2)
Analytics

4.15/5 ★

Read Reviews (18)
Custom Reports

3.53/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for PulsePoint

Top Failure Risks for PulsePoint

PulsePoint, Inc. News

Product

PulsePoint Launches HCP Explorer, Offering Real-Time Research and Segmentation Across 4 Million+ Healthcare Professionals

PulsePoint has launched HCP Explorer, a real-time, self-serve application designed for healthcare marketers. This tool allows users to conduct in-depth research and create dynamic target lists of healthcare professionals using over 60 granular filters. HCP Explorer integrates real-time NPI-level data to enhance audience planning and campaign deployment, aiming to improve precision and engagement in health marketing.

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Partnership

PulsePoint Joins LinkedIn Marketing Partner Program as Newest Omnichannel Audience Partner

PulsePoint has joined the LinkedIn Marketing Partner Program, expanding its Omnichannel Audience solution to include LinkedIn. This integration allows healthcare brands to activate PulsePoint's HCP audience segments on LinkedIn, enhancing campaign orchestration and measurement. The partnership aims to improve HCP engagement and optimize campaign costs, as demonstrated by successful beta results with CMI Media Group.

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Partnership

PulsePoint Joins LinkedIn Marketing Partner Program as Newest ...

PulsePoint has joined the LinkedIn Marketing Partner Program, expanding its Omnichannel Audience solution to LinkedIn. This integration allows healthcare marketers to activate PulsePoint's HCP audience segments on LinkedIn, enhancing campaign orchestration and measurement. The move follows a successful beta with CMI Media Group, showing improved engagement and reduced costs. PulsePoint's proprietary reporting and analytics offer detailed insights into HCP engagement across various channels.

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Awards

PulsePoint Named Best Programmatic Marketing Platform in 2025 MarTech Breakthrough Awards Program

PulsePoint has been awarded the "Best Programmatic Marketing Platform" in the 2025 MarTech Breakthrough Awards. This recognition highlights PulsePoint's innovative approach in healthcare marketing, utilizing AI-driven intelligence and privacy-centric strategies to optimize engagement with healthcare professionals and consumers. The platform's unique features include Adaptive OptimizationTM, which refines campaign strategies using real-time clinical and behavioral signals.

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PulsePoint, Inc. Profile

Company Name

PulsePoint, Inc.

Company Website

https://www.pulsepoint.com/

HQ Location

360 Madison Ave, Floor 14, New York, New York 10017, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE