PurchaseLoop Overview

LoopMe revolutionizes brand advertising by leveraging AI to enhance brand performance in the digital and app ecosystem. As a global leader, LoopMe focuses on creating a direct connection between brands and consumers, addressing key measurement and optimization challenges. The platform's Intelligent Marketplace offers scalable advertising solutions, ensuring effective audience engagement. Notably, LoopMe's collaboration with Circana led to a 40% increase in spending for Mountain Dew, surpassing sales benchmarks by 12%. Additionally, LoopMe's strategies significantly boosted site traffic by 90% at launch. These unique capabilities highlight LoopMe's competitive edge in delivering impactful advertising outcomes.

Use Cases

Customers recommend Advertisement, Customer Feedback Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using PurchaseLoop.

Other use cases:

  • Digital Signature
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Business Priorities

Build Brand Awareness is the most popular business priority that customers and associates have achieved using PurchaseLoop.

Other priorities:

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PurchaseLoop Use-Cases and Business Priorities: Customer Satisfaction Data

PurchaseLoop works with different mediums / channels such as Video. Offline. On Premises etc.

PurchaseLoop improves media delivery through in-flight optimization, focusing on brand and business outcomes. The consumer is placed at the heart of every campaign.

Comprehensive Insights on PurchaseLoop Use Cases

Case Studies

Retail

CASE STUDY Lilly Drogerie

PurchaseLoop helped Lilly Drogerie boost in-store visits and sales. The brand used AI-powered targeting to reach in-market shoppers with personalized ads. LoopMe matched digital ad exposure with in-s...tore foot traffic. The campaign drove 73,000 new store visits. Sales increased by 40%. The campaign won an award for effective use of data.

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Entertainment

CASE STUDY A leading gaming console brand

LoopMe helped a leading gaming console brand grow awareness of its online subscription pass. The brand wanted to reach more PC gamers and increase new subscriptions during the busy Q4 season. LoopMe ...used custom audiences and programmatic video ads to target heavy PC gamers. Their AI brand optimization improved campaign effectiveness. As a result, over 300,000 consumers are now considering the subscription. Subscription intent was 2.5 times higher than industry benchmarks, with a 17.5% lift and 60% of lifted users attributed to LoopMe’s AI platform.

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Marketing and Advertising

CASE STUDY VisitLondon

PurchaseLoop helped VisitLondon increase awareness and consideration to visit London in the U.S., Germany, and France. The team used video, display, and rich media to target key audiences. VisitLondo...n saw a 167% lift in awareness in the U.S., 140% in Germany, and 51% in France. The campaign achieved a 5% average lift in video completion rate and doubled click-through rates across markets. The client praised LoopMe for strong support and timely optimizations.

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Legal Services

CASE STUDY Earthjustice

LoopMe's PurchaseLoop Audiences helped Earthjustice, a nonprofit environmental law group, increase brand awareness. Earthjustice faced low awareness and a limited audience. LoopMe used AI to build a ...custom segment of users who care about the environment. Real-time survey data and A/B testing improved campaign targeting. The campaign achieved a 35.9% uplift in awareness and performed 2x better than LoopMe's average for brand awareness.

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Pharmaceuticals

CASE STUDY major pharmaceutical brand

PurchaseLoop helped a major pharmaceutical brand find new audiences interested in their product. The brand used patented survey technology to identify people concerned about specific health condition...s. The solution followed NAI privacy rules. The audience was 70% more likely to include people newly diagnosed with ADHD. The campaign also had a 1.3X higher video completion rate than the benchmark.

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Food & Beverages

CASE STUDY Guinness

PurchaseLoop helped Guinness boost brand association with football by 11.9%. The campaign targeted football fans who also drink beer in Malaysia. LoopMe used PurchaseLoop Audiences to find the right ...people before the campaign. They used PurchaseLoop Brand to optimize for brand lift during the campaign. The campaign drove 21,000 lifted users and achieved a 2% click-through rate. LoopMe won an award for best use of data with this campaign.

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PurchaseLoop Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

3.81/5 ★

Read Reviews (3)
Custom Reports

3.51/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

3.81/5 ★

Read Reviews (3)
Custom Reports

3.51/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for PurchaseLoop

Top Failure Risks for PurchaseLoop

LoopMe Ltd. News

Partnership

Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership

LoopMe and Acxiom have launched a Custom Audience partnership, integrating LoopMe's survey-based Audience & Measurement Platform with Acxiom's data and identity solutions. This collaboration enables advertisers to create and target "high intent" audience segments, enhancing ad performance and targeting accuracy through LoopMe's AI technology.

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Partnership

Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership - Business Wire

Acxiom and LoopMe have launched a partnership to deliver survey-based custom audience solutions. This collaboration enables brands to leverage LoopMe's AI-driven advertising technology and Acxiom's data assets for more precise audience targeting and campaign measurement.

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Partnership

LoopMe and Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

LoopMe and Reveal Mobile have expanded their partnership to deliver global brand lift measurement solutions for the out-of-home advertising industry. This collaboration combines LoopMe's AI-driven measurement technology with Reveal Mobile's location intelligence, enabling advertisers to assess campaign effectiveness and optimize media strategies worldwide.

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Product

LoopMe Brings In-App Bidding Benefits to Mobile Publishers

LoopMe has launched its Chartboost in-app bidding capability on AppLovins MAX platform, allowing mobile publishers to optimize monetization strategies and maximize revenue. This integration provides publishers with more control over inventory and access to LoopMes brand advertiser network, enhancing operational efficiencies and revenue streams. The initiative aims to attract more advertisers to the mobile channel, leveraging AI and automation for improved in-app monetization.

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LoopMe Ltd. Profile

Company Name

LoopMe Ltd.

Company Website

https://loopme.com/

HQ Location

22 W 19th St,3rd Floor,New York, NY 10011,United States

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