PurchaseLoop Overview

LoopMe revolutionizes brand advertising by leveraging AI to enhance brand performance in the digital and app ecosystem. As a global leader, LoopMe focuses on creating a direct connection between brands and consumers, addressing key measurement and optimization challenges. The platform's Intelligent Marketplace offers scalable advertising solutions, ensuring effective audience engagement. Notably, LoopMe's collaboration with Circana led to a 40% increase in spending for Mountain Dew, surpassing sales benchmarks by 12%. Additionally, LoopMe's strategies significantly boosted site traffic by 90% at launch. These unique capabilities highlight LoopMe's competitive edge in delivering impactful advertising outcomes.

Use Cases

Customers recommend Advertisement, Customer Feedback Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using PurchaseLoop.

Other use cases:

  • Digital Signature
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Business Priorities

Build Brand Awareness is the most popular business priority that customers and associates have achieved using PurchaseLoop.

Other priorities:

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PurchaseLoop Use-Cases and Business Priorities: Customer Satisfaction Data

PurchaseLoop works with different mediums / channels such as Video. Offline. On Premises etc.

PurchaseLoop improves media delivery through in-flight optimization, focusing on brand and business outcomes. The consumer is placed at the heart of every campaign.

Comprehensive Insights on PurchaseLoop Use Cases

Case Studies

Entertainment

CASE STUDY A leading gaming console brand

LoopMe helped a leading gaming console brand grow awareness of its online subscription pass. The brand wanted to reach more PC gamers and increase new subscriptions during the busy Q4 season. LoopMe ...used custom audiences and programmatic video ads to target heavy PC gamers. Their AI brand optimization improved campaign effectiveness. As a result, over 300,000 consumers are now considering the subscription. Subscription intent was 2.5 times higher than industry benchmarks, with a 17.5% lift and 60% of lifted users attributed to LoopMe’s AI platform.

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Retail

CASE STUDY Very

PurchaseLoop Brand helped Very increase awareness and shopping consideration among females. LoopMe targeted females and males separately with video, static, and rich media ads. Creatives were made by... LoopMe's in-house team. The campaign delivered a 15.2% lift in consideration among females and a 3.2% lift among males. Engagement rate among males was 21.6%, and video completion rate among females was 73.3%.

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Legal Services

CASE STUDY Earthjustice

LoopMe's PurchaseLoop Audiences helped Earthjustice, a nonprofit environmental law group, increase brand awareness. Earthjustice faced low awareness and a limited audience. LoopMe used AI to build a ...custom segment of users who care about the environment. Real-time survey data and A/B testing improved campaign targeting. The campaign achieved a 35.9% uplift in awareness and performed 2x better than LoopMe's average for brand awareness.

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Marketing and Advertising

CASE STUDY VisitLondon

PurchaseLoop helped VisitLondon increase awareness and consideration to visit London in the U.S., Germany, and France. The team used video, display, and rich media to target key audiences. VisitLondo...n saw a 167% lift in awareness in the U.S., 140% in Germany, and 51% in France. The campaign achieved a 5% average lift in video completion rate and doubled click-through rates across markets. The client praised LoopMe for strong support and timely optimizations.

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Marketing and Advertising

CASE STUDY Origin

Origin used LoopMe’s PurchaseLoop Measurement to improve CTV campaign results for Visit Florida. Traditional panel-based solutions did not meet their needs. PurchaseLoop Measurement gave Origin a 10x... more scalable solution. The campaign saw a 24.3% increase in ad recall, 13.6% increase in consideration, and 25% increase in purchase intent. These results were up to 5x higher than LoopMe's average benchmarks.

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Pharmaceuticals

CASE STUDY major pharmaceutical brand

PurchaseLoop helped a major pharmaceutical brand find new audiences interested in their product. The brand used patented survey technology to identify people concerned about specific health condition...s. The solution followed NAI privacy rules. The audience was 70% more likely to include people newly diagnosed with ADHD. The campaign also had a 1.3X higher video completion rate than the benchmark.

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PurchaseLoop Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

3.81/5 ★

Read Reviews (3)
Custom Reports

3.51/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

3.81/5 ★

Read Reviews (3)
Custom Reports

3.51/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for PurchaseLoop

Top Failure Risks for PurchaseLoop

LoopMe Ltd. News

Partnership

LoopMe and Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

LoopMe and Reveal Mobile have expanded their partnership to deliver global brand lift measurement solutions for the out-of-home advertising industry. This collaboration combines LoopMe's AI-driven measurement technology with Reveal Mobile's location intelligence, enabling advertisers to assess campaign effectiveness and optimize media strategies worldwide.

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Product

LoopMe Brings In-App Bidding Benefits to Mobile Publishers - Business Wire

LoopMe has launched its Chartboost in-app bidding solution for mobile publishers on AppLovins MAX platform. This integration enables publishers to adopt header bidding, optimize monetization, and access unified auctions with multiple demand sources, including LoopMes brand advertiser network. The solution aims to boost publisher revenue, streamline operations, and enhance inventory control in mobile app advertising.

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Partnership

LoopMe and Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

LoopMe has expanded its partnership with Reveal Mobile to enhance global brand lift measurement for the out-of-home (OOH) advertising industry. Reveal Mobile will serve as LoopMes dedicated partner for OOH brand lift studies, combining advanced exposure data with LoopMes brand performance technology to deliver transparent, scalable measurement solutions for omnichannel media campaigns.

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Partnership

LoopMe Partners with Microsoft Advertising

LoopMe has partnered with Microsoft Advertising to integrate its PurchaseLoop real-time brand optimization solution into Microsoft Curate. This collaboration enables advertisers to leverage LoopMe's first-party custom data and real-time optimization within Microsoft Curate's global inventory packages, enhancing campaign addressability and brand measurement capabilities.

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LoopMe Ltd. Profile

Company Name

LoopMe Ltd.

Company Website

https://loopme.com/

HQ Location

22 W 19th St,3rd Floor,New York, NY 10011,United States

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