Qualifio: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Qualifio
Brand: Qualifio
Rating: 4.37 (1207 reviews)

4.37 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(1207)

Customer stories

Qualifio helped Èggo Kitchen with customer segmentation. Èggo Kitchen is a Belgian kitchen retailer with 45 stores and 400 employees. Their challenge was a long product renewal cycle, making it hard to keep in touch with customers. They used Qualifio's interactive marketing tools to segment and understand their audience. This helped them stay connected with customers and prospects throughout the year.
Qualifio helped L'Oréal EMEA build a strong data collection strategy. L'Oréal EMEA launched a European data capture program using interactive content. In just over a year, they created 700 data collection campaigns. They reached 5.5 million users. This shows the power of interactive campaigns for large consumer brands.
Qualifio helped Royal Swinkels Family Brewers collect more first-party data. The company wanted to balance personalisation and data privacy after third-party cookies disappeared. Koen Baltussen, CRM and website marketeer, said first-party data is now their top priority. Gamification is key, with 75% of their data coming from Qualifio games. This approach helps Swinkels better understand and reach their consumers.
PromoFarma.com used Qualifio's interactive marketing platform to attract new users and collect customer data. The company launched about 80 interactive campaigns to boost engagement and brand awareness. The marketing team wanted to know customers better and increase customer lifetime value. The UX team focused on a fast and efficient shopping experience. Interactive campaigns helped PromoFarma.com increase website traffic and improve the shopping experience.
LOSC used the Qualifio platform to boost fan engagement and digital marketing. The club faced challenges from stadium closures and reduced sponsor visibility. They used interactive campaigns and gamification to connect with fans and recruit new supporters. Their goals included increasing newsletter opt-ins and building a stronger community. Qualifio helped LOSC maintain relationships and grow their online presence.
Qualifio helped Èggo Kitchen boost engagement and personalize marketing. The platform enabled custom campaigns across social media, email, and web, driving audience growth. At Batibouw, Èggo captured over 700 leads using Qualifio's interactive contest tools. Their email retargeting campaign achieved a 50% open rate and over 10% click-through rate. Qualifio made audience segmentation and data collection easy for Èggo Kitchen.

Product Business Settings

Qualifio is popular in Computer & Network Security, Entertainment, and Food & Beverages industries and is widely used by Mid Market, Enterprise, and Small Business.

Integrations

Customer Data Platform

Marketing Automation

Qualifio Product Overview

Qualifio is a robust platform for engaging digital audiences and collecting data through interactive formats like quizzes and polls. It integrates seamlessly with CRM systems, providing valuable insights and lead information.

How satisfied the customers are with Qualifio use-cases

Reviews

"...I like that fact that the campaigns are based on interactivity rather than traditional ads. ...." Peer review by Verified Reviewer, Internet

Qualifio Customer Insights, Testimonials and Case Studies

How can Qualifio optimize your Engagement Management Workflow?

What solutions does Qualifio provide for Sending & Publishing Communications?

Why is Qualifio the best choice for Campaign Management?

What solutions does Qualifio provide for Viral Marketing?

What solutions does Qualifio provide for Advertisement?

What is Qualifio?

Qualifio is a Data collection and Interactive marketing platform that can be used by Marketers for creating interactive brand experiences, Journalists and Ad Sales teams on Media & Portals, and by Agencies for creating campaigns.

Qualifio enables data collection and segmentation through interactive formats such as quizzes, personality tests, polls, photo contests and more such that can be created and published on a website or on Facebook. Qualifo collects the data and syncs up in real-time with the business CRM or DMP system.

Qualifio provides more than 50 types of campaign formats to choose from. It enables customizing the campaign elements after selecting any of the interactive campaigns and publishing it in multiple channels (Facebook, websites, mobiles), providing flexibility to opt for identified or anonymous participation. Qualifio can provide Information on leads, and statistics and insights from the data collected from these campaigns.

What is Qualifio used for?

Qualifio is a Demand Generation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Qualifio?

Interactive content, Gamification and Contests/quizes are some of the top features of Qualifio.

Who uses Qualifio?

Qualifio is used by Computer & Network Security, Entertainment and Food & Beverages among other industries.

What are Qualifio alternatives?

SecondStreet, Nimbata, NetLine Corporation and 2Ship are popular alternatives for Qualifio.

Where is Qualifio located?

Qualifio is headquartered at Louvain-la-Neuve, Walloon Region.

11 buyers and buying teams have used Cuspera to assess how well Qualifio solved their Demand Generation needs. Cuspera uses 1207 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Generation needs.