RedEye Customer Data Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

RedEye helped Get The Label fix their Gmail sender reputation. They used segmentation and list cleaning to stop emails going to spam. Multi-channel marketing with SMS, retargeting, and web personalis...ation grew their reach. Interactive emails with countdown timers and images boosted unique clicks by 126%. Customer lifecycle automations like price drop alerts and a snooze function improved engagement and kept more customers. The snooze feature saved 46% of users from unsubscribing.
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RedEye Predictive Modeller helped Travis Perkins reduce customer churn. The company used AI and predictive analytics to find customers likely to leave. The churn model let them act early. They achiev...ed an 8.8% increase in retention. This improved their customer loyalty and business results.
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RedEye helped Travis Perkins, a leading UK builder's merchant, launch their first ecommerce website. Travis Perkins wanted to grow their online business and needed a partner for digital marketing and... multi-channel customer journeys. RedEye provided marketing automation, predictive analytics, and usability testing. Travis Perkins trusted RedEye to guide their digital transformation and improve online customer experience.
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RedEye helped TravelUp use marketing automation to support rapid growth. TravelUp created a single customer view by combining data from many sources. They used this data to send targeted and personal...ized emails. TravelUp saw a 12% increase in conversion rate. Behavioral emails made up only 0.24% of sends but generated 21.89% of revenue. Triggered campaigns with personalized content performed 300% better than newsletters.
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RedEye helped Gtech use predictive frequency optimisation for email marketing. Gtech shifted from direct mail and TV to email as their main channel. RedEye analysed engagement data and built custom s...egments. Gtech increased email frequency without hurting sender reputation. Highly engaged contacts grew by 17%. Open rates reached 40% and conversion rates hit 4.1%. Email became a main driver of revenue for Gtech.
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RedEye's marketing automation platform helped allbeauty boost email income by 44% in the first year. The solution enabled advanced segmentation and personalized campaigns. New behavioral emails like ...'Abandon Payday' and 'Abandon Category' drove a 41% conversion rate and £154,000 in extra revenue over six months. Open rates rose from 7.8% to 12.8%. The RedEye team supported allbeauty with data-driven strategies for better customer engagement.
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