Sago Overview

Sago, previously Schlesinger Group, provides global qualitative and quantitative research services. Adaptable solutions are offered to support confident decision-making.

Use Cases

Customers recommend Engaging And Following Up, Market Research, Lead Engagement, as the business use cases that they have been most satisfied with while using Sago.

Other use cases:

  • Engaging On Social Media
  • Onboarding
See all use cases See less use cases

Business Priorities

Scale Best Practices and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Sago.

Other priorities:

  • Launch New Products
  • Grow Market Share
  • Build Brand Awareness
See all business priorities See less business priorities

Sago Use-Cases and Business Priorities: Customer Satisfaction Data

Sago works with different mediums / channels such as User Generated Content. and Blogs.

Sago's features include Feedback Surveys, and Recording. and Sago support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Sago analytics capabilities include Custom Reports, and Analytics.

Reviews

"...20|20 has developed methods and tools used worldwide for qualitative and hybrid research studies, offering the unique combination of in-house research services and proprietary technology in the industry...." Peer review

Popular Business Setting

for Sago

Top Industries

  • Marketing and Advertising
  • Insurance
  • Human Resources

Popular in

  • Large Enterprise

Sago is popular in Marketing And Advertising, Insurance, and Human Resources and is widely used by Large Enterprise,

Sago Customer wins, Customer success stories, Case studies

How can Sago optimize your Engaging And Following Up Workflow?

How does Sago facilitate Market Research?

11 buyers and buying teams have used Cuspera to assess how well Sago solved their business needs. Cuspera uses 120 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Harvey's - Restaurants - Large

Methodify helped Harvey's test six new burger concepts quickly and easily. The team used targeted sampling to get real customer feedback. Results came in days, showing which offers would drive more t...raffic. Harvey's used these insights to plan better Limited Time Offers. The process was fast, clear, and supported smarter marketing decisions.

Read on →

Harvey's - Restaurants

Methodify helped Harvey's, a leading Canadian burger chain, test six new burger concepts quickly and easily. The team used Methodify’s monadic concept test to get feedback from real customers. Result...s came in just days, showing which offers would drive the most traffic. Harvey’s gained clear insights to support marketing planning and regional targeting. The process was fast, simple, and improved customer-centric decision making.

Read on →

RBC - Financial Services

RBC, a large financial institution in Canada, wanted to update creative content in its branches frequently. The marketing team faced delays due to many stakeholders and subjective evaluations. They n...eeded a faster, fact-based approach. RBC used Methodify, Sago's automated research tool, to speed up the process. This allowed them to reduce creative testing time from 4 weeks to 48 hours.

Read on →

Engagious - Marketing And Advertising

Engagious partnered with Sago to conduct monthly online focus groups with American swing voters. The challenge was to find voters who switched from Trump in 2016 to Biden in 2020. Sago helped identif...y this specific audience for the Swing Voter Project. The project aimed to explore voter sentiments on elections and policies. The recruitment criteria were specific, making it difficult to reach potential participants.

Read on →

TD Bank - Financial Services

TD Bank used Sago's Methodify to improve its consumer insights. Methodify helped TD Bank get insights faster, in days instead of weeks. The platform allowed TD Bank to create its own research tools a...nd spot issues early. The user interface was easier to use than competitors, making it less intimidating.

Read on →

Harvey's - Restaurants

Harvey's, a popular Canadian burger chain, wanted to understand customer preferences for new Limited Time Offers (LTOs). They needed a cost-effective and timely solution. Harvey's used Methodify's mo...nadic concept test to engage specific customer segments. This allowed them to test six different LTO options and incorporate the findings into their marketing plans.

Read on →
lightning

Peers used Sago for engaging and following up and market research

Sago Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.68/5 ★

Read Reviews (1)
Custom Reports

3.23/5 ★

Read Reviews (29)
Analytics

3.22/5 ★

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.68/5 ★

Read Reviews (1)
Custom Reports

3.23/5 ★

Read Reviews (29)
Analytics

3.22/5 ★

Read Reviews (18)

Software Failure Risk Guidance

?

for Sago

Top Failure Risks for Sago

Sago News

Product

Sago Achieves Global ISO 9001 and ISO 20252 Certifications to Strengthen Quality and Research Standards

Sago has achieved global ISO 9001 and ISO 20252 certifications, enhancing its quality management and research standards. These certifications validate Sago's adherence to international standards for quality management systems and research services, reinforcing its commitment to operational excellence, secure data handling, and reliable insights. This milestone strengthens Sago's position as a trusted partner in market, opinion, and social research.

Read more →
Partnership

Sago and Data Quality Co-op Announce Partnership to Advance Shared Data Quality Standards - PR Newswire

Sago and Data Quality Co-op (DQC) have formed a partnership to enhance data quality standards in research operations. This collaboration integrates DQC's Data Trust ScoreTM into Sago's systems, enabling early identification of data quality risks and improving respondent verification. The partnership aims to strengthen trust and deliver reliable insights by aligning around shared quality signals and standards.

Read more →
Awards

Sago Secures Spot in the 2024 GRIT Business & Innovation Report

Sago was recognized for innovation in research with the introduction of QualBoard’s AI feature, enhancing its qualitative and quantitative capabilities.

Read more →
Executive

Daily Research News Online no. 37362 - Sullivan Returns to Sago as Cundiff Quits CEO Role - Daily Research News Online

Sullivan returns as CEO of Sago after Cundiff steps down from the role.

Read more →

Sago Profile

Company Name

Sago

Company Website

https://sago.com/en/

HQ Location

161 Rosa L. Parks Blvd., Nashville, TN 37203, US

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE