Salesforce Consumer Goods Cloud Overview

Salesforce Consumer Goods Cloud enables profitable growth on a unified platform. It leverages the world's #1 AI CRM for enhanced efficiency.

Use Cases

Customers recommend Advertisement, Market Research, Channel Marketing, as the business use cases that they have been most satisfied with while using Salesforce Consumer Goods Cloud.

Other use cases:

  • Relationship Management
  • Collaboration
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Business Priorities

Enhance Customer Relationships and Improve Stakeholder Relations are the most popular business priorities that customers and associates have achieved using Salesforce Consumer Goods Cloud.

Other priorities:

  • Increase Sales & Revenue
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Salesforce Consumer Goods Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Consumer Goods Cloud works with different mediums / channels such as Website. Offline. On Premises etc.

Comprehensive Insights on Salesforce Consumer Goods Cloud Use Cases

Case Studies

Manufacturing

CASE STUDY Godrej & Boyce

Godrej & Boyce used Salesforce to unify their CRM across business units. This helped them offer a connected customer experience. They moved sales processes to Salesforce Sales Cloud. This unified cus...tomer data and sales workflows. Sales teams now engage customers consistently. They reduced the time to connect with customers from a day to two hours. Predictive analytics increased lead conversion probability to 80% in one business unit.

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Consumer Goods

CASE STUDY Tata Consumer Products

Tata Consumer Products transformed its sales and distribution with Salesforce. They built a platform called MAVIC, automating distributor management. Onboarding time reduced from a week to 45 minutes.... The MAVIC app enables 6 million transactions monthly. Over 3,000 distributors were onboarded in four months. The platform is used by 8,000 sales employees to serve 12,000 distributors and 1.6 million retail outlets.

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Manufacturing

CASE STUDY JSW Steel

JSW Steel used MuleSoft to transform its value chain. They integrated 32 systems with 120+ APIs. This improved order management and customer experience. They achieved a 99.7% integration success rate.... API calls increased by 52%, reaching 7.2 million per year.

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Information Services

CASE STUDY BARC India

BARC India improved field service productivity by 25% using Salesforce automation. They unified panel and inventory management on a single platform. This helped them service more households and ensur...e high-quality data. The same team of 650 field executives can now conduct 15% more panel visits per day. They can also visit 20% more households. BARC uses Salesforce to manage 55,000+ metering devices and plans to expand to 300,000 households.

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Financial Services

CASE STUDY Bike Bazaar

Bike Bazaar uses Salesforce to improve loan processes. They cut loan approval time from 20 to 5 minutes. They manage twice as many cases as before. Product launches are now 6 times faster. Data insig...hts help them target promotions and manage risks.

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Information Technology and Services

CASE STUDY EXL

EXL used Salesforce to improve sales efficiency and customer focus. They implemented Sales Cloud and Revenue Cloud to optimize their sales processes. Automation and real-time insights helped sales te...ams engage customers better. EXL's sales team now predicts deal success and improves conversion rates. The company plans to integrate Salesforce further for a robust customer experience.

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Salesforce Consumer Goods Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (2)
Analytics

4.06/5 ★

Read Reviews (3)
Custom Reports

3.53/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (2)
Analytics

4.06/5 ★

Read Reviews (3)
Custom Reports

3.53/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Salesforce Consumer Goods Cloud

Top Failure Risks for Salesforce Consumer Goods Cloud

Salesforce, Inc. News

Partnership

VitalPBX Unveils Seamless CRM Integration with Salesforce to Transform Contact Centers in 2025

VitalPBX has launched a new integration with Salesforce, enabling seamless connectivity between its unified communications platform and Salesforce CRM. This integration streamlines contact center workflows, allowing businesses to synchronize customer data, automate call logging, and enhance agent productivity within the Salesforce environment.

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Product

Salesforce Announces New Software Bundles for Retailers, Providing Complete, All-In-One Solutions for Retail Success

Salesforce launched two new software bundles for retailers: the Unified Digital Bundle and the Unified Retail Bundle. Both packages integrate digital commerce, order management, and point-of-sale with Salesforces Marketing Cloud, Data Cloud, and other tools. These all-in-one solutions aim to streamline retail operations, unify customer data, and improve shopping experiences by reducing system fragmentation.

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M&A

Devsinc acquires Cloud-1 to bolster salesforce capabilities - The News International

Devsinc, an enterprise IT firm, has acquired Cloud-1, a specialized Salesforce partner and development company. This acquisition strengthens Devsincs Salesforce services and expands its reach in APAC and MENA regions. The deal reflects growing demand in the global Salesforce ecosystem, projected to reach $32.7 billion by 2032.

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M&A

Salesforce acquires AI recruiting startup Moonhub weeks after Informatica deal

Salesforce has acquired Moonhub, an AI-driven recruiting startup founded by former Meta engineer Nancy Xu. Moonhubs team will join Salesforce to advance its AI initiatives, including Agentforce. This move follows Salesforces recent acquisitions of Informatica and Convergence.ai, signaling a continued focus on expanding AI capabilities in cloud-based enterprise solutions.

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Salesforce, Inc. Profile

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