SAS Customer Intelligence: Use-Cases, Insights and Reviews | 2025 Cuspera

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Customer Intelligence | Unprecedented clarity. Confident marketing. Superior customer experiences.

AI Powered

SAS Customer Intelligence Overview

SAS-customer-intelligence helps identify profitable growth opportunities. Marketing initiatives are amplified using SAS's customer intelligence solutions.

Use Cases

Customers recommend Engagement Management, Campaign Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAS Customer Intelligence.

Other use cases:

Forecasting
Lifetime Value Management
Order Management
Digital Marketing
Sending & Publishing Communications
Advertisement
Competitive Intelligence

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAS Customer Intelligence.

Other priorities:

Improve ROI
Increase Sales & Revenue
Grow Market Share
Improve Internal Communications
Establish Thought Leadership
Improve Brand Engagement

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SAS Customer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

SAS Customer Intelligence works with different mediums / channels such as Offline. Omnichannel. Social Media etc.

SAS Customer Intelligence's features include Personalization. and SAS Customer Intelligence support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAS Customer Intelligence analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Forecasting and optimization...." Peer review

Popular Business Setting

for SAS Customer Intelligence

Top Industries

Computer Software
Hospitality
Marketing and Advertising

Popular in

Mid Market
Small Business
Large Enterprise

SAS Customer Intelligence is popular in Computer Software, Hospitality, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on SAS Customer Intelligence Use Cases

How does SAS Customer Intelligence facilitate Engagement Management?

What solutions does SAS Customer Intelligence provide for Campaign Management?

How can SAS Customer Intelligence enhance your Forecasting process?

How does SAS Customer Intelligence address your Lifetime Value Management Challenges?

11 buyers and buying teams have used Cuspera to assess how well SAS Customer Intelligence solved their business needs. Cuspera uses 259 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

CASE STUDY Caser Seguros

SAS Customer Analytics helped Caser Seguros, a large insurance company, win in a tough price war. The company used SAS to analyze market trends and competitor pricing. This let them react quickly and... keep more customers. The predictive tools helped them prepare for churn and launch retention programs fast. Caser Seguros needed a flexible solution for many sales channels, and SAS delivered.

CASE STUDY Intesa Sanpaolo

SAS analytics helped Intesa Sanpaolo build a data-driven culture. The bank used SAS to give teams faster access to insights. This improved decision making and boosted efficiency. Intesa Sanpaolo is o...ne of the top banking groups in Europe. The solution helped them manage data across many markets. Leaders at the bank say analytics increased trust, performance, and productivity.

CASE STUDY wienerberger

SAS Viya and SAS Visual Analytics on Microsoft Azure help wienerberger cut energy use and waste. wienerberger, the world’s largest brick maker, wants to lead in sustainable manufacturing. The company... uses AI and analytics to track and improve factory operations. Their goal is to become climate-neutral by 2050. SAS gives them insights to support these green targets.

CASE STUDY Vanquis Bank

Vanquis Bank uses SAS Viya on Microsoft Azure to reduce risk and cloud costs. They improve analytics efficiency and performance. The bank centralizes workload balancing with SAS Grid Manager. This he...lps reduce IT infrastructure costs. Business users are exploring SAS Viya for better accuracy and reliability.

CASE STUDY Norwegian Cruise Line Holdings

SAS Event Stream Processing on SAS Viya and SAS Visual Machine Learning helped Norwegian Cruise Line Holdings personalize passenger experiences in real time. The company used SAS to create targeted m...essaging campaigns for better customer engagement. Norwegian Cruise Line Holdings saw a 280% increase in campaign engagement. The solution was deployed with SAS Managed Cloud Services. This improved communication and guest satisfaction on their ships.

CASE STUDY Boddie-Noell Enterprises

SAS Viya helps Boddie-Noell Enterprises, the largest Hardee’s franchise operator in the US, improve fast food service. They use SAS Visual Forecasting, Visual Analytics, and Intelligent Decisioning t...o make data-driven decisions. This boosts productivity, efficiency, and customer satisfaction. Orders are taken faster and food is served quickly and accurately. Boddie-Noell relies on AI and analytics to keep lines moving and quality high.

More SAS Customer Intelligence Customer Stories...

Peers used SAS Customer Intelligence for engagement management and campaign management

SAS Customer Intelligence Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.58/5 ★ Read Reviews (13)
Analytics	4.69/5 ★ Read Reviews (71)
Custom Reports	4.58/5 ★ Read Reviews (49)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.58/5 ★ Read Reviews (13)
Analytics	4.69/5 ★ Read Reviews (71)
Custom Reports	4.58/5 ★ Read Reviews (49)

Software Failure Risk Guidance

for SAS Customer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for SAS Customer Intelligence

SAS Institute Inc. News

Awards 15/10/2025

Chartis: SAS a leader in 7 credit risk management categories - PR Newswire

SAS has been named a Category Leader in seven sectors of the credit risk management market by Chartis Research. SAS's platform is praised for its agility, efficiency, and compliance-driven features, supporting banks and insurers in credit risk management. The recognition highlights SAS's comprehensive solutions, including real-time decisioning, stress testing, and advanced analytics, which enhance financial performance and decision-making for financial services firms.

M&A 05/10/2025

North Atlantic France SAS announces the inventory value adjustment amount related to its ...

North Atlantic France SAS announced an inventory value adjustment related to its planned acquisition of a majority stake in Esso Socit Anonyme Franaise SA. The adjustment, due to currency fluctuations and crude price changes, reduces the purchase price by 141.56 million. The final price will be confirmed before the acquisition's completion, expected by year-end 2025.

Product 29/09/2025

New SAS Retrieval Agent Manager supercharges Generative and Agentic AI | SAS

SAS has launched the SAS Retrieval Agent Manager (RAM), a no-code AI solution designed to transform unstructured data into actionable insights for better business decisions. Built on the retrieval augmented generation framework, RAM integrates generative and agentic AI to streamline data processing and enhance enterprise productivity across various industries, including banking, insurance, public sector, healthcare, and manufacturing.

Awards 11/09/2025

Chartis: SAS earns 'best-in-class' honors in enterprise and payment fraud solutions

SAS has been recognized as a 'best-in-class' leader in enterprise and payment fraud solutions by Chartis Research. SAS achieved perfect scores in analytics for fraud platforms and excelled in all core evaluation areas. Their AI-powered solutions, including SAS Fraud Decisioning on SAS Viya, are noted for real-time, multi-layer fraud defenses. SAS remains a key provider for financial institutions, offering advanced analytics to combat emerging fraud threats.

More SAS Customer Intelligence News...

SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

Social

Financials

PRIVATE