Snapchat Ads Overview

Snapchat enables users to engage with friends through features like Snaps, Stories, and Lenses. The platform supports creative expression with millions of Lenses that allow for personalized content creation. Users can explore an interactive map, providing a unique way to discover the world and share experiences. Snapchat's desktop and mobile accessibility ensures seamless connectivity and creative engagement, making it a dynamic tool for social interaction and creative storytelling. Whether on a desktop or mobile device, Snapchat offers a vibrant space for users to connect and explore.

Use Cases

Customers recommend Advertisement, Engagement Management, Social Media Management, as the business use cases that they have been most satisfied with while using Snapchat Ads.

Other use cases:

  • Campaign Monitoring
  • Market Research
  • Media Buying
  • Sending & Publishing Communications
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Business Priorities

Increase Customer Life Time Value and Launch New Products are the most popular business priorities that customers and associates have achieved using Snapchat Ads.

Other priorities:

  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Acquire Customers
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Snapchat Ads Use-Cases and Business Priorities: Customer Satisfaction Data

Snapchat Ads works with different mediums / channels such as Chat. Snapchat. Mobile etc.

Snapchat-ads can help businesses reach a powerful audience and increase sales. Flexible budgets and ad formats are available in Snapchat Ads Manager.

Comprehensive Insights on Snapchat Ads Use Cases

What solutions does Snapchat Ads provide for Engagement Management?

4+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Snapchat Ads solved their business needs. Cuspera uses 143 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Entertainment

CASE STUDY OSN+

OSN+ used Snapchat for a full-funnel marketing campaign in Saudi Arabia. They wanted to boost brand awareness and drive app installs and purchases. The campaign featured a global AR Lens for the laun...ch of 'House of the Dragon.' OSN+ saw a 41% increase in installs and a 24% increase in revenue. SKAdNetwork app installs rose by 92% and purchases increased 19 times, while cost per purchase dropped by 85%. The strategy helped OSN+ regain its share of voice in the market.

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Entertainment

CASE STUDY Wonder Group

Snapchat Ads helped Wonder Group double their ROAS to 200% of target for their 3D puzzle games. The campaign achieved a 17.25% CTR, which is 4-8 times the industry benchmark. Wonder Group saw 20% hig...her peak installs compared to other channels. Snapchat's Gen Z targeting and short video ads drove fast results. The 7-day optimization window gave actionable data and improved ROI predictability.

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Entertainment

CASE STUDY TOD

Snapchat Ads helped TOD, a leading streaming service in MENA, boost subscriptions and improve ROI. TOD wanted to increase subscriptions and make conversion campaigns more efficient. Snapchat drove 22...% of TOD’s total social media subscription growth. Snapchat delivered 8% higher ROI than the overall media benchmark. Conversion campaigns on Snapchat beat the ROI benchmark by 30%. TOD saw strong, cost-effective results using Snapchat for both awareness and conversions.

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Food & Beverages

CASE STUDY Mr. Mandoob

Mr. Mandoob used Snapchat creator collaboration solutions to boost app installs and purchases. They ran paid partnership ads with local creators to reach new users. The campaign led to a 6x increase ...in app installs and a 177x increase in purchases. Cost per install dropped by 60%, and cost per purchase fell by 97%. Creator partnerships helped Mr. Mandoob build trust and loyalty with their audience.

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Entertainment

CASE STUDY Magic Tavern

Snapchat Ads helped Magic Tavern boost user acquisition for Project Makeover. The company used Snap’s lookalike targeting to find high-value players in the U.S. and other top markets. This strategy l...ed to a 22% lower SKAN cost-per-purchase and an 81% higher SKAN ROAS compared to broad targeting. Magic Tavern saw 47,000 SKAdNetwork installs and quadrupled their ad spend in one quarter. The UA manager said Snapchat delivered better ROI than other media channels in just one month.

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Financial Services

CASE STUDY WIZBII Money

WIZBII Money used Snapchat Ads with target cost per acquisition bidding. They wanted to lower their cost per acquisition while keeping conversions high. By switching from auto-bid to target CPA, they... cut eCPM by 77%, cost per purchase by 39%, and eCPC by 69%. Snapchat became a top channel for their user acquisition. The new bidding strategy helped them control costs and scale their campaigns.

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lightning

Peers used Snapchat Ads for advertisement and engagement management

Snapchat Ads Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.49/5 ★

Read Reviews (10)
Analytics

3.41/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.49/5 ★

Read Reviews (10)
Analytics

3.41/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Snapchat Ads

Top Failure Risks for Snapchat Ads

Snap Inc News

M&A

Snapchat acquires social-calendar app 'Saturn' to strengthen Gen Z appeal

Snap Inc. has acquired Saturn, a social calendar app popular among US high school and college students, aiming to boost Snapchats appeal to Gen Z. Nearly 30 Saturn employees will join Snap. Saturn will remain a standalone app, while Snap plans to integrate Saturns calendaring features into Snapchat for enhanced social scheduling and real-time coordination.

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Product

Snapchat Now Lets You Save Stories, Create Videos and Makes It Easy to Edit Them

Snapchat launched new features including a timeline editor for video editing, auto-save for public stories to user profiles, and a "create a video" tool that turns saved memories into shareable videos with music. These updates enhance content creation, editing, and preservation for Snapchat users.

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Executive

Snap Appoints Ajit Mohan As Its New Chief Business Officer

Snap Inc. has appointed Ajit Mohan, previously its APAC President, as the new Chief Business Officer. Mohan will oversee the company's global advertising business and lead revenue product and business operations. He joined Snap in 2022 after working at Meta and Disney+ Hotstar.

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Product

Snapchat is offering an ad-free version, Threads rolls out image tagging and markups, Mosseris new Instagram series, and more

Snapchat is launching an ad-free Platinum+ subscription for $15.99 a month, offering users a social media experience without Sponsored Snaps, Story, or Lens ads.

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Snap Inc Profile

Company Name

Snap Inc

Company Website

https://www.snapchat.com/l/en-gb/

HQ Location

Santa Monica, California

Employees

NA

Social

Linkedin

Financials

NA