Tappx Overview

Tappx specializes in mobile monetization and programmatic advertising, offering solutions that drive user acquisition and revenue growth for mobile app businesses. The platform leverages advanced technologies to optimize ad placements, ensuring higher engagement and conversion rates. Tappx's programmatic capabilities allow for precise targeting, maximizing the value of each ad impression. This approach not only enhances the monetization potential for app developers but also provides advertisers with access to a broad and diverse audience. With a focus on collaboration, Tappx empowers app developers to expand their reach and profitability in the competitive mobile landscape.

Use Cases

Customers recommend Advertisement, Digital Marketing, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Tappx.

Other use cases:

  • Collaboration
  • Engagement Management
  • Generation Of New Leads
  • Community Building
  • Products & Pricelist Management
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Business Priorities

Increase Sales & Revenue and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Tappx.

Other priorities:

  • Improve Visibility
  • Acquire Customers
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Tappx Use-Cases and Business Priorities: Customer Satisfaction Data

Tappx works with different mediums / channels such as Mobile. Mass Media. Television etc.

Tappx's features include SEM. and Tappx support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Tappx analytics capabilities include Analytics, and Custom Reports.

Tappx offers a developers community for app user growth for free. Monetization solutions with customizable CPM are available to increase revenues.

Comprehensive Insights on Tappx Use Cases

What benefits does Tappx offer for Sending & Publishing Communications?

How can Tappx optimize your Collaboration Workflow?

Case Studies

Media Production

CASE STUDY Times of Israel

Tappx helped Times of Israel grow programmatic revenue by over 399% from January to February 2024. Times of Israel wanted to increase programmatic earnings while keeping a safe and high-quality user ...experience. Tappx integrated with Amazon TAM, giving access to global demand partners and real-time reporting. The solution included yield optimization for both display and video ads. Times of Israel saw strong revenue growth and better ad performance.

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Media Production

CASE STUDY Medialab

Tappx helped Medialab boost ad revenue by over 109% from Q2 to Q3 2024. Medialab wanted to grow ad income across its digital properties using programmatic monetization. Tappx created a custom strateg...y for both web and app, focusing on high-impact ad placements and real-time analytics. The solution improved KPIs, optimized yield in top markets, and kept site speed fast. Medialab scaled revenue without hurting user experience or content quality.

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CASE STUDY Lottomart

Tappx helped Lottomart, a mobile-first lottery betting platform, grow its user base and boost conversions. Lottomart wanted to attract high-value users and improve retention. Tappx used data-driven t...argeting, optimized ad placements, and creative assets to solve this. In 2024, new users from in-app display traffic rose by 44% and registrations increased by 50% compared to 2022. Conversion rates jumped by 82% and registration rates by 7%. Lottomart saw strong growth and better campaign results with Tappx.

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Internet

CASE STUDY PlayaMedia SL

Tappx helped PlayaMedia SL grow Fet App's user base. The goal was to increase registered users and keep them active. Tappx used data-driven strategies and targeted ad placements. They focused on a ma...rket with high installs and low costs. This led to 215,652,297 impressions and over 11,348 leads. The campaign improved registrations, retention, and active memberships.

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Media Production

CASE STUDY OneFootball

Tappx helped OneFootball, a top football news and live score app, grow ad revenue by over 280% from May to August 2024. OneFootball wanted to boost advertising income and stay competitive in mobile a...ds. Tappx worked with them on regular performance reviews and gave advice like updating app-ads.txt for better transparency. They optimized floor prices to raise CPMs and improved iOS monetization. Tappx and OneFootball are now planning to monetize more web ad inventory.

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Entertainment

CASE STUDY Shahid

Tappx helped Shahid, the biggest VOD app in MENA, grow its user base. Shahid wanted to increase subscriptions and stand out in a crowded market. Tappx used programmatic advertising and optimized ad p...lacements to reach more users. Shahid saw a 285% increase in new subscribers, 3x higher IPM, and a 98% increase in downloads. This partnership boosted Shahid’s app presence and ranking.

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Tappx Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.94/5 ★

Read Reviews (2)
Analytics

3.73/5 ★

Read Reviews (2)
Custom Reports

3.41/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.94/5 ★

Read Reviews (2)
Analytics

3.73/5 ★

Read Reviews (2)
Custom Reports

3.41/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Tappx

Top Failure Risks for Tappx

Tappx S.A. News

Celebrating excellence: Cannes Lions 2024 Grand Prix and Gold Winners

The Cannes Lions International Festival of Creativity, a summit event in the advertising and creative communications industry, once again showcased the world’s most innovative and impactful work. This year’s festival, held on the picturesque French Riviera, brought together the brightest minds to honor the campaigns and ideas that push the boundaries of creativity. From emotionally... View Article

The post Celebrating excellence: Cannes Lions 2024 Grand Prix and Gold Winners appeared first on Tappx.

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SKAN for beginners and other dynamics

You may have heard quite a bit about SKAN lately. But what exactly is it? SKAN is the framework developed by Apple for attributing installations in mobile applications. The main goal is to help measure campaign activity without revealing the identity of users. In the case of SKAN, the App Store itself acts as an... View Article

The post SKAN for beginners and other dynamics appeared first on Tappx.

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The art of App Marketplace descriptions

Have you ever wondered how to make your app stand out from the crowd in the App Marketplace? What narrative to use to grab the attention of potential users? How to convince them to download? Let’s start with the basics… Do people really read app descriptions? Yes! In case you didn’t know, experts say your... View Article

The post The art of App Marketplace descriptions appeared first on Tappx.

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David De Ridder: “We always need to weigh incremental monetization against the user’s experience�

In a revealing interview with David de Ridder, Head of Talkatone, we explore the key strategies and challenges driving one of the leading communication apps. Talkatone’s unique offering of free calling and texting without traditional cell plans has garnered a user base exceeding 1 million monthly active users. De Ridder discusses the company’s reliance on... View Article

The post David De Ridder: “We always need to weigh incremental monetization against the user’s experience” appeared first on Tappx.

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Tappx S.A. Profile

Company Name

Tappx S.A.

Company Website

https://www.tappx.com/

HQ Location

Rossello i Porcel 21, 15B, Barcelona, Barcelona 08016, ES

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