Tealium DataAccess Overview

Tealium DataAccess enables data storage and analysis within the Customer Data Hub. It provides comprehensive tools for managing customer data effectively.

This is a summary of the comprehensive capabilities and benefits of Tealium DataAccess based on over 63 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Tealium DataAccess is right for your needs? Our Cuspera AI engine can evaluate how Tealium DataAccess fits your specific business needs, industry, and context. Get your personalized assessment report today.

Tealium DataAccess supports business activities such as:

  • Advertisement
  • Track Learning Progress
  • Helpdesk Management
  • Touchpoint Management
  • Proposal & Quote Management

It can help manage these activities if you use Phone Calls for these needs.

Tealium DataAccess was founded in 2008. Retail Vertical is its biggest customer base.

Reviews

"...Integrate all of our tags marketing , ads analytics...." Peer review by Liza M, Analytics manager

Tealium DataAccess Reviews

11 buyers and buying teams have used Cuspera to assess how well Tealium DataAccess solved their business needs. Cuspera uses 63 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Use Cases

Peers recommend Advertisement , Track Learning Progress , Helpdesk Management , as the business use cases that they have been most satisfied while using Tealium DataAccess.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.16/5 ★

Read Reviews (2)

"...Integrate all of our tags marketing , ads analytics...."
Track Learning Progress

3.36/5 ★

Read Reviews (1)

"...Channel Tracking & Reporting Learn to Clearly Name and Classify Data Using Tealium and Domo s Visualization Tool. ..." Tealium DataAccess Product Overview
Helpdesk Management with Phone Calls

2.50/5 ★

Read Reviews (1)

"...We want to determine what drives a customer to abandon self-service and call our call center...."
PEER EXPERIENCES
Advertisement

4.16/5 ★

Read Reviews (2)

"...Integrate all of our tags marketing , ads analytics...." Peer review by Liza M, Analytics manager
Track Learning Progress

3.36/5 ★

Read Reviews (1)

"...Channel Tracking & Reporting Learn to Clearly Name and Classify Data Using Tealium and Domo s Visualization Tool. ..." Tealium DataAccess Product Overview
Helpdesk Management with Phone Calls

2.50/5 ★

Read Reviews (1)

"...We want to determine what drives a customer to abandon self-service and call our call center...." Peer review by Brandon S, Data Manager

Customer Stories

Legal & General - Financial Services

Tealium’s customer data platform helped Legal & General unify real-time data and boost marketing results. By integrating Tealium CDP with Snowflake’s AI Data Cloud, they improved call-to-lead convers...ion by 54% and online purchase conversion by 15%. Legal & General built a lifetime value model for smarter marketing investments. The solution enabled better customer engagement and reduced compliance risk. This case highlights the impact of real-time data integration in financial services.

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Hyatt Hotels Corporation - Hospitality

Tealium’s Conversions API Integrations helped Hyatt Hotels Corporation fix digital marketing tracking issues. Hyatt moved from client-side tracking to server-side integrations using Tealium EventStre...am and AudienceStream CDP. This improved data accuracy and match rates for Google Ads. Hyatt could now activate and suppress audiences in real time, saving money on paid campaigns. The solution also preserved key conversion signals for bookings and loyalty sign-ups.

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A European telecommunications company - Telecommunications

Tealium helped a leading European telecommunications company build a unified, AI-ready data foundation. The company faced fragmented data, limited marketing automation, and fraud risk. Tealium deploy...ed a standardized data layer and integrated backend sources into a centralized customer data hub. They migrated analytics and marketing tags to a unified system, improving data quality and measurement. Tealium’s AIStream enabled real-time data flow for advanced marketing automation and fraud prevention.

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Mutual of Omaha - Insurance

Tealium's Customer Data Platform helped Mutual of Omaha use first-party data for real-time personalization. The company unified policy data from many sources to build complete customer profiles. Teal...ium's CDP made this data available instantly on the website, enabling targeted cross-selling. The solution addressed strict security needs and kept event volume costs low. Mutual of Omaha now delivers relevant product offers to customers at the right time.

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Based on peer insights

Cuspera recommends Tealium DataAccess for

Use Cases Advertisement , Track Learning Progress , Helpdesk Management
Medium Phone Calls
Industries Retail

Popular Business Setting

for Tealium DataAccess

Top Industries

  • Retail

Popular in

  • Enterprise
  • Large Enterprise

IT and Other Capabilities

for Tealium DataAccess

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

2.50/5 ★

Read Reviews (2)
Data Import

2.25/5 ★

Read Reviews (8)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

2.50/5 ★

Read Reviews (2)
Data Import

2.25/5 ★

Read Reviews (8)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

3.42/5 ★

Read Reviews (1)
24/7 Support

2.37/5 ★

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

3.42/5 ★

Read Reviews (1)
24/7 Support

2.37/5 ★

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.34/5 ★

Read Reviews (9)
Custom Reports

3.70/5 ★

Read Reviews (10)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.34/5 ★

Read Reviews (9)
Custom Reports

3.70/5 ★

Read Reviews (10)

Software Failure Risk Guidance

?

for Tealium DataAccess

Top Failure Risks for Tealium DataAccess

Vendor Profile Details

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES G