Tealium DataAccess Overview

Tealium DataAccess enables data storage and analysis within the Customer Data Hub. It provides comprehensive tools for managing customer data effectively.

This is a summary of the comprehensive capabilities and benefits of Tealium DataAccess based on over 63 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Tealium DataAccess is right for your needs? Our Cuspera AI engine can evaluate how Tealium DataAccess fits your specific business needs, industry, and context. Get your personalized assessment report today.

Tealium DataAccess supports business activities such as:

  • Advertisement
  • Track Learning Progress
  • Helpdesk Management
  • Touchpoint Management
  • Proposal & Quote Management

It can help manage these activities if you use Phone Calls for these needs.

Tealium DataAccess was founded in 2008. Retail Vertical is its biggest customer base.

Reviews

"...We want to determine what drives a customer to abandon self-service and call our call center...." Peer review by Brandon S, Data Manager

Tealium DataAccess Reviews

11 buyers and buying teams have used Cuspera to assess how well Tealium DataAccess solved their business needs. Cuspera uses 63 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Use Cases

Peers recommend Advertisement , Track Learning Progress , Helpdesk Management , as the business use cases that they have been most satisfied while using Tealium DataAccess.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.16/5 ★

Read Reviews (2)

"...Integrate all of our tags marketing , ads analytics...."
Track Learning Progress

3.36/5 ★

Read Reviews (1)

"...Channel Tracking & Reporting Learn to Clearly Name and Classify Data Using Tealium and Domo s Visualization Tool. ..." Tealium DataAccess Product Overview
Helpdesk Management with Phone Calls

2.50/5 ★

Read Reviews (1)

"...We want to determine what drives a customer to abandon self-service and call our call center...."
PEER EXPERIENCES
Advertisement

4.16/5 ★

Read Reviews (2)

"...Integrate all of our tags marketing , ads analytics...." Peer review by Liza M, Analytics manager
Track Learning Progress

3.36/5 ★

Read Reviews (1)

"...Channel Tracking & Reporting Learn to Clearly Name and Classify Data Using Tealium and Domo s Visualization Tool. ..." Tealium DataAccess Product Overview
Helpdesk Management with Phone Calls

2.50/5 ★

Read Reviews (1)

"...We want to determine what drives a customer to abandon self-service and call our call center...." Peer review by Brandon S, Data Manager

Case Studies

COMPANY CASE STUDIES
Tealium DataAccess case study
CASE STUDY Cathay

Tealium helped Cathay, Hong Kong’s flagship airline, transform into a premium travel lifestyle brand. The challenge was to scale personalisation and enable fast experimentation during the pandemic. Tealium’s real-time data platform unified customer profiles and allowed over 100 personalisation use ...cases each year. Teams launched targeted campaigns using live data, increasing engagement and retention. Time-to-market for new ideas dropped from weeks to days.

Read More
Tealium DataAccess case study
CASE STUDY Vodafone Business

Tealium AudienceStream helps Vodafone Business use AI to improve customer engagement. Vodafone turns raw customer signals into real-time insights. This powers smarter segmentation and predictive engagement. The company delivers more personalized experiences. The CDP drives growth across the busines...s, not just marketing. Vodafone shares impressive results and future plans for data-driven evolution.

Read More
Tealium DataAccess case study
CASE STUDY Legal & General

Tealium's CDP helped Legal & General improve customer engagement with real-time data. Legal & General faced challenges with fragmented data and slow manual processes. They needed to reach customers at key moments with relevant information. By integrating Tealium for real-time data and Snowflake for... analytics, they made customer data accessible and actionable. This allowed Legal & General to support customers when it mattered most.

Read More

Based on peer insights

Cuspera recommends Tealium DataAccess for

Use Cases Advertisement , Track Learning Progress , Helpdesk Management
Medium Phone Calls
Industries Retail

Popular Business Setting

for Tealium DataAccess

Top Industries

  • Retail

Popular in

  • Enterprise
  • Large Enterprise

IT and Other Capabilities

for Tealium DataAccess

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

2.50/5 ★

Read Reviews (2)
Data Import

2.25/5 ★

Read Reviews (8)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

2.50/5 ★

Read Reviews (2)
Data Import

2.25/5 ★

Read Reviews (8)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

3.42/5 ★

Read Reviews (1)
24/7 Support

2.37/5 ★

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

3.42/5 ★

Read Reviews (1)
24/7 Support

2.37/5 ★

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.34/5 ★

Read Reviews (9)
Custom Reports

3.70/5 ★

Read Reviews (10)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.34/5 ★

Read Reviews (9)
Custom Reports

3.70/5 ★

Read Reviews (10)

Software Failure Risk Guidance

?

for Tealium DataAccess

Top Failure Risks for Tealium DataAccess

Vendor Profile Details

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

Financials

SERIES G