TrueX Overview

TrueX, a CTV engagement platform, offers consumers a choice in their ad experience. It guarantees results through a value exchange product.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Business Development, as the business use cases that they have been most satisfied with while using TrueX.

Other use cases:

  • Subscription Management
  • Engaging And Following Up
  • Training & Onboarding
  • Lead Qualification: Technographic
  • Lead Engagement
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using TrueX.

Other priorities:

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TrueX Use-Cases and Business Priorities: Customer Satisfaction Data

TrueX's features include SEM. and TrueX support capabilities include 24/7 Support, AI Powered, Email Support, etc. also TrueX analytics capabilities include Custom Reports, and Analytics.

Reviews

"...This inventory has incredible value, but it has been black-listed by many advertisers because of knee-jerk reactions to social gaming value-exchange...." Peer review by Administrator

TrueX Customer wins, Customer success stories, Case studies

What benefits does TrueX offer for Sending & Publishing Communications?

How does TrueX facilitate Engaging And Following Up?

Media Thesis - Marketing And Advertising

MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for cost-effective results. Media Thesis ran a head-to-head test between MediaMath and another leading DSP d...uring a high-stakes holiday campaign. MediaMath outperformed the competitor with a 40% CPM efficiency advantage for HBO Max video. The test showed MediaMath delivers more value, broader reach, and measurable impact. This success led to a deeper partnership between Media Thesis and MediaMath.

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WHOOP - Health, Wellness And Fitness - Medium

Infillion's TrueX interactive ad campaign helped WHOOP, a digital fitness brand, boost its performance marketing. The campaign made the free trial call-to-action more visible, leading to a 9.1% CTR—o...ver 9 times the industry benchmark. WHOOP saw a 20% increase in awareness, 21% in familiarity, 31% in consideration, and 24% in preference. The campaign used streaming video and interactive ad units to highlight WHOOP's fitness technology features. Infillion's UpLift brand lift measurement tracked these strong results.

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Spotter - Education

Spotter used Gimbal SDK and beacons from Infillion to automate student attendance tracking. Manual attendance took time and was not reliable. GPS-based systems could not pinpoint students inside buil...dings. The new solution sent real-time entry and exit notifications to the Spotter platform. Faculty could see attendance, tardies, and absences. The system protected student privacy and improved accountability.

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Walmart Connect Mexico - Retail - Very Large

MediaMath powered Walmart Connect Mexico's DSP to optimize campaigns for different audience segments. The solution helped Walmart reach high-intent buyers. Walmart achieved up to 21.3 ROAS using this... retail media technology. The platform enabled smarter audience targeting and campaign execution. This drove measurable outcomes in retail media advertising.

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VisitBritain - Hospitality

Infillion used its AI-powered technology to create an interactive ad experience for VisitBritain. The campaign let users try British slang and accents, using advanced voice recognition. The goal was ...to boost awareness, engagement, and consideration for travel to Britain. Users spent over 21 million seconds interacting with the ad. The campaign led to a 7% increase in awareness, 6% increase in familiarity, and 7% increase in consideration.

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Liquid I.V. - Food & Beverages - Large

Infillion's InStadium AR experience helped Liquid I.V. reach 654,000+ live baseball fans. The campaign drove 10M+ in-stadium impressions and 179,450 minutes of AR game engagement. Brand awareness ros...e by 18%, consideration by 32%, and preference by 40%. Liquid I.V. achieved record-breaking $438M U.S. revenue in 2024, becoming Unilever’s top Health & Wellness brand.

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TrueX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (2)
Analytics

3.68/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (2)
Analytics

3.68/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for TrueX

Top Failure Risks for TrueX

Infillion News

M&A

Infillion Buys Catalina: One of the World's Largest Sources of ...

Infillion has acquired Catalina, a leader in deterministic purchase intelligence, to enhance its advertising platform. This acquisition integrates Catalina's extensive purchase data, enabling Infillion to offer brands real-time sales optimization and precise audience targeting. The move expands Infillion's capabilities in omnichannel measurement and retail media infrastructure, providing brands and retailers with advanced media solutions.

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M&A

Infillion Buys Retail Purchase Data Company, Catalina

Infillion has acquired Catalina, a company specializing in shopper marketing and CPG purchase data. This acquisition will integrate Catalina's extensive in-store purchase data into Infillion's ad platform, enhancing its capabilities in planning, targeting, and attribution. Catalina's data, sourced from over 23,000 retail locations, will become exclusive to Infillion, differentiating it from other platforms by offering unique commerce data.

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M&A

Infillion acquires Catalina: real purchase data now has an owner

Infillion has acquired Catalina, a leading deterministic purchase intelligence network, to enhance its adtech platform. This acquisition allows Infillion to integrate real purchase data into its DSP, MediaMath, enabling advertisers to segment audiences based on actual purchase behavior and optimize media buying. Catalina's data will be exclusive to Infillion, potentially creating a competitive advantage by consolidating purchase data within a single platform.

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M&A

Deterministic Data A Major Factor In Infillion Acquisition Of Catalina

Infillion has acquired Catalina, integrating its vast deterministic purchase data into its platform. This acquisition enhances Infillion's AI-driven media planning and buying capabilities by leveraging Catalina's data from 130 million households and $600 billion in consumer spend. The integration aims to optimize AI agents for real economic outcomes, transforming retail media into closed-loop commerce media.

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Infillion Profile

Company Name

Infillion

Company Website

https://infillion.com/

HQ Location

Employees

101-250

Social

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Financials

PRIVATE