Viant Data Platform Overview

Discover comprehensive insights into Viant Data Platform. Learn more about product features, capabilities and expert reviews based on 11 insights and explore use-cases showcasing how Viant Data Platform enhances Advertisement and drives growth.

Here's the scoop on Viant Data Platform! We've gathered over 11 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Viant Data Platform is right for your needs? Our Cuspera AI engine can evaluate how Viant Data Platform fits your specific business needs, industry, and context. Get your personalized assessment report today.

Viant Data Platform supports business activities such as:

  • Advertisement
  • Engagement Management

Viant Data Platform can help you with many business goals, such as Improve ROI. It can help manage these activities if you use Omnichannel for these needs.

Viant Data Platform Reviews

11 buyers and buying teams have used Cuspera to assess how well Viant Data Platform solved their business needs. Cuspera uses 11 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Improve ROI is the most popular business priority peers achieved using Viant Data Platform.

Other priorities:

See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engagement Management , as the business use cases that they have been most satisfied while using Viant Data Platform.

See all use cases

Case Studies

COMPANY CASE STUDIES
Viant Data Platform case study

Tambourine
CASE STUDY Tambourine

Viant helped Tambourine use connected TV ads to reach travel audiences for St. Kitts. The campaign targeted high-value travelers during live sports events like the Olympics and NFL games. Viant's platform kept costs low, reaching over 4 million households at $0.27 per household. The campaign achiev...ed a 99% video completion rate. It drove 63,863 online conversions, including hotel leads and booking visits.

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Viant Data Platform case study

Adstra
CASE STUDY Adstra

Adstra used Viant’s Demand Side Platform and Household ID technology to target caregivers in healthcare marketing. They activated specialized caregiver audiences built from de-identified claims and survey data. This helped advertisers reach key decision-makers in health and wellness. The campaign d...elivered 69% lower CTV CPM and 100% more CTV impressions compared to other data providers. Adstra’s partnership with Viant improved targeting accuracy and audience engagement.

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Viant Data Platform case study

Havas Media Network
CASE STUDY Havas Media Network

Viant Household ID solution helped Havas Media Network run a cookieless digital advertising test for a major pharma advertiser. The goal was to reach target audiences at scale without third-party cookies and match performance to cookie-based campaigns. Viant activated custom audiences using Havas M...edia’s Converged platform and partners like PurpleLab. The cookieless campaign achieved 100% target audience reach and 93% unique reach. DoubleVerify viewability reached 70%. The test proved scalable identity resolution without cookies.

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Based on peer insights

Cuspera recommends Viant Data Platform for

Use Cases Advertisement , Engagement Management
Medium Omnichannel
Business Priority Improve ROI

IT and Other Capabilities

for Viant Data Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.61/5 ★

Read Reviews (5)
Custom Reports

3.16/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.61/5 ★

Read Reviews (5)
Custom Reports

3.16/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Viant Data Platform

Top Failure Risks for Viant Data Platform

Vendor Profile Details

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

M&A