Viant Data Platform Overview

Discover comprehensive insights into Viant Data Platform. Learn more about product features, capabilities and expert reviews based on 11 insights and explore use-cases showcasing how Viant Data Platform enhances Advertisement and drives growth.

This is a summary of the comprehensive capabilities and benefits of Viant Data Platform based on over 11 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Viant Data Platform is right for your needs? Our Cuspera AI engine can evaluate how Viant Data Platform fits your specific business needs, industry, and context. Get your personalized assessment report today.

Viant Data Platform supports business activities such as:

  • Advertisement
  • Engagement Management

Viant Data Platform can help you with many business goals, such as Improve ROI. It can help manage these activities if you use Omnichannel for these needs.

Viant Data Platform Reviews

11 buyers and buying teams have used Cuspera to assess how well Viant Data Platform solved their business needs. Cuspera uses 11 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Improve ROI is the most popular business priority peers achieved using Viant Data Platform.

Other priorities:

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Use Cases

Peers recommend Advertisement , Engagement Management , as the business use cases that they have been most satisfied while using Viant Data Platform.

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Case Studies

COMPANY CASE STUDIES
Viant Data Platform case study

U.S. automotive OEM (via Concentrix)
CASE STUDY U.S. automotive OEM (via Concentrix)

Viant’s people-based advertising technology helped a U.S. automotive OEM, through Concentrix, boost local dealership service revenue. The campaign used Viant’s Household ID for accurate cross-device targeting and CRM segment matching. The solution reached 2,300 individuals per segment across 1,200 ...markets. Results included a 4.2% incremental lift, 3,855 incremental repair orders, $1.9 million in incremental revenue, and an $18 ROI.

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Viant Data Platform case study

Top U.S. auto manufacturer
CASE STUDY Top U.S. auto manufacturer

Viant Household ID and S&P Global Mobility’s Polk Signals data helped a top U.S. auto manufacturer measure the impact of their service and after sales campaigns. The company wanted to understand how dedicated automotive maintenance care affected results. Viant’s vehicle service report matched Polk ...Signals data to Viant Household ID. The campaign led to a 35% overall lift in conversions and a 3% increase in buy rate for those exposed to the CTV-focused, omnichannel service campaign.

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Viant Data Platform case study

Adstra
CASE STUDY Adstra

Adstra used Viant’s Demand Side Platform and Household ID technology to target caregivers in healthcare marketing. They activated specialized caregiver audiences built from de-identified claims and survey data. This helped advertisers reach key decision-makers in health and wellness. The campaign d...elivered 69% lower CTV CPM and 100% more CTV impressions compared to other data providers. Adstra’s partnership with Viant improved targeting accuracy and audience engagement.

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Based on peer insights

Cuspera recommends Viant Data Platform for

Use Cases Advertisement , Engagement Management
Medium Omnichannel
Business Priority Improve ROI

IT and Other Capabilities

for Viant Data Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.61/5 ★

Read Reviews (5)
Custom Reports

3.16/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.61/5 ★

Read Reviews (5)
Custom Reports

3.16/5 ★

Read Reviews (2)

Software Failure Risk Guidance

?

for Viant Data Platform

Top Failure Risks for Viant Data Platform

Vendor Profile Details

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

M&A