Viant Data Platform Overview

Discover comprehensive insights into Viant Data Platform. Learn more about product features, capabilities and expert reviews based on 11 insights and explore use-cases showcasing how Viant Data Platform enhances Advertisement and drives growth.

Here's the scoop on Viant Data Platform! We've gathered over 11 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Viant Data Platform is right for your needs? Our Cuspera AI engine can evaluate how Viant Data Platform fits your specific business needs, industry, and context. Get your personalized assessment report today.

Viant Data Platform supports business activities such as:

  • Advertisement
  • Engagement Management

Viant Data Platform can help you with many business goals, such as Improve ROI. It can help manage these activities if you use Omnichannel for these needs.

Viant Data Platform Reviews

11 buyers and buying teams have used Cuspera to assess how well Viant Data Platform solved their business needs. Cuspera uses 11 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Improve ROI is the most popular business priority peers achieved using Viant Data Platform.

Other priorities:

See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engagement Management , as the business use cases that they have been most satisfied while using Viant Data Platform.

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Case Studies

COMPANY CASE STUDIES
Viant Data Platform case study

Havas Media Network
CASE STUDY Havas Media Network

Viant Household ID solution helped Havas Media Network run a cookieless digital advertising test for a major pharma advertiser. The goal was to reach target audiences at scale without third-party cookies and match performance to cookie-based campaigns. Viant activated custom audiences using Havas M...edia’s Converged platform and partners like PurpleLab. The cookieless campaign achieved 100% target audience reach and 93% unique reach. DoubleVerify viewability reached 70%. The test proved scalable identity resolution without cookies.

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Viant Data Platform case study

A leading retailer
CASE STUDY A leading retailer

Viant's Connected TV (CTV) advertising helped a leading retailer move from linear TV to CTV. The retailer used advanced CTV targeting and conversion lift reporting. They saw a 202% lift in conversions and a 98% increase in incremental website visits. The campaign also cut cost per landing page view... by 32%. The retailer gained new insights into their audience for future campaigns.

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Viant Data Platform case study

A national sugar substitute brand
CASE STUDY A national sugar substitute brand

Viant’s DSP helped a national sugar substitute brand boost site actions by 186%. The brand wanted more site visits, better sales, and to test cookieless measurement on CTV. They used Viant Household ID, direct IRI integration, and advanced reporting. Matterkind, their activation partner, enabled in...cremental conversions from CTV ads. The campaign delivered a $1.45 return on ad spend, surpassing expectations.

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Based on peer insights

Cuspera recommends Viant Data Platform for

Use Cases Advertisement , Engagement Management
Medium Omnichannel
Business Priority Improve ROI

IT and Other Capabilities

for Viant Data Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.61/5 ★

Read Reviews (5)
Custom Reports

3.16/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.61/5 ★

Read Reviews (5)
Custom Reports

3.16/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Viant Data Platform

Top Failure Risks for Viant Data Platform

Vendor Profile Details

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

M&A