Viant DSP Overview

Viant’s DSP allows seamless targeting of customers across all programmatic channels and formats. Advertisers can efficiently reach their audience with DSP ads.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Viant DSP.

Other use cases:

  • Sending & Publishing Communications
  • Media Buying
  • Forecasting
  • Lead Qualification: Technographic
  • Identify Target Customers
  • Campaign Management
  • Contract Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Viant DSP.

Other priorities:

  • Launch New Products
  • Scale Best Practices
  • Improve ROI
  • Build Brand Awareness
See all business priorities See less business priorities

Viant DSP Use-Cases and Business Priorities: Customer Satisfaction Data

Viant DSP works with different mediums / channels such as Mobile.

Reviews

"...Adelphic provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats...." Peer review

Popular Business Setting

for Viant DSP

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Viant DSP is popular in Marketing And Advertising, and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Viant DSP Use Cases

7+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Viant DSP solved their business needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
Viant DSP case study
Marketing and Advertising
Marketing and Advertising
CASE STUDY A B2B Digital Marketing Agency

Viant's B2B digital marketing strategy achieved 11.5x ROAS and a 39% increase in conversions, with 34% of leads from Connected TV, by using cookieless Household ID targeting.

Read More
Viant DSP case study
Education
Education
CASE STUDY Regional College

A regional college achieved a 628% increase in online actions and a 413% lift from CTV, with a $42 eCPA for online applications using Viant's omnichannel campaign solutions.

Read More
Viant DSP case study
Food & Beverages
Food & Beverages
CASE STUDY Sugar Substitute Brand

Discover how a sugar substitute brand achieved significant improvements in site actions using Viant's DSP solutions, including Household ID technology and partnerships for enhanced reach and measurement.

Read More
lightning

Peers used Viant DSP for advertisement and helpdesk management

Viant DSP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

2.75/5

Read Reviews (13)
Analytics

2.10/5

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

2.75/5

Read Reviews (13)
Analytics

2.10/5

Read Reviews (7)

Software Failure Risk Guidance

?

for Viant DSP

Top Failure Risks for Viant DSP

Viant Technology Inc. News

Viant Launches Certified Partner Program - Business Wire

Viant has started a Certified Partner Program to enhance collaborations and strengthen partnerships.

18/11/2024 - source

Viant Licenses Comscore Data for Training ViantAI - Business Wire

Viant is using Comscore data to train its AI system, ViantAI.

28/10/2024 - source

Wiland, Inc. Partners with Viant to Enhance Omnichannel Audience Activation - Business Wire

Wiland, Inc. teams up with Viant to improve audience engagement across multiple channels.

09/09/2024 - source

Viant Technology Inc. Feeds

Viant Announces Date of Third Quarter 2024 Financial Results and Conference Call - StockTitan

Viant will release its third quarter 2024 financial results and hold a conference call.

23/10/2024 - source

Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

Financials

M&A