Viant DSP Overview

Viant’s DSP allows seamless targeting of customers across all programmatic channels and formats. Advertisers can efficiently reach their audience with DSP ads.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Viant DSP.

Other use cases:

  • Sending & Publishing Communications
  • Media Buying
  • Forecasting
  • Lead Qualification: Technographic
  • Identify Target Customers
  • Campaign Management
  • Contract Management
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Viant DSP.

Other priorities:

  • Launch New Products
  • Scale Best Practices
  • Improve ROI
  • Build Brand Awareness
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Viant DSP Use-Cases and Business Priorities: Customer Satisfaction Data

Viant DSP works with different mediums / channels such as Mobile.

Reviews

"...You can achieve very affordable CPMs in your mobile campaigns and the support is really helpful and advise you the best way to get the maximum performance...." Peer review by Administrator

Popular Business Setting

for Viant DSP

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Viant DSP is popular in Marketing And Advertising, and is widely used by Mid Market, Small Business, and Enterprise.

Viant DSP Customer wins, Customer success stories, Case studies

11 buyers and buying teams have used Cuspera to assess how well Viant DSP solved their business needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

An online sportsbook and casino brand - Casino & Online Gambling

Viant's household technology helped an online sportsbook and casino brand go cookieless for their latest campaign. The brand used Viant Household ID and Viant DSP to target lookalike audiences and op...timize reach. They saw a 137% lift in conversions and a 72% reduction in CPA. The campaign delivered a $1.2 ROAS on first-time signups with deposits. The brand used advanced reporting to measure incremental conversions and improve results.

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Online car insurance company - Insurance

Viant’s Conversion Lift report helped an online car insurance company measure the impact of their connected TV ads. The company wanted to see if their CTV campaign drove more users to fill out websit...e forms. Using Viant’s advanced reporting, they found viewers exposed to CTV ads took action 97% more than those unexposed. The "Contact Agent" prompt saw a 111% conversion lift, while "Request a Quote" achieved a 76% lift. These results set new goals for future campaign analytics and conversion strategies.

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Dunn & Co. - Marketing And Advertising - Medium

Viant DSP helped Dunn & Co. drive a 144% sales lift for their restaurant client. The agency used geo-fencing, display, video, and CTV ads with QR codes to boost reach and sales. Brand awareness rose ...by 33.8%, and online purchases increased by 80%. The campaign delivered $23M in incremental revenue and $16.95 iROAS. Dunn & Co. used advanced targeting and measurement tools to achieve these results.

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A national restaurant and CPG brand (with agency AMP) - Restaurants

Viant’s Household ID solution and Circana integration helped a national restaurant and CPG brand boost sales. The brand wanted to increase household penetration and purchase frequency. They used Vian...t’s DSP, CTV, and advanced reporting to target high-value audiences. CTV outperformed display and video, leading to a shift in budget. ROAS doubled from $5.89 to $10.44 after adding CTV to the media mix.

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U.S. automotive OEM (via Concentrix) - Automotive

Viant’s people-based advertising technology helped a U.S. automotive OEM, through Concentrix, boost local dealership service revenue. The campaign used Viant’s Household ID for accurate cross-device ...targeting and CRM segment matching. The solution reached 2,300 individuals per segment across 1,200 markets. Results included a 4.2% incremental lift, 3,855 incremental repair orders, $1.9 million in incremental revenue, and an $18 ROI.

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Tambourine - Marketing And Advertising - Medium

Viant helped Tambourine reach over 4 million households for St. Kitts using Connected TV ads. The campaign achieved a 99% video completion rate and drove 63,863 travel conversions. Cost per household... reached was just $0.27, below industry average. Geo-targeting and live sports events boosted travel bookings. Premium CTV inventory and data-driven targeting powered strong results in travel marketing.

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lightning

Peers used Viant DSP for advertisement and helpdesk management

Viant DSP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

2.75/5 ★

Read Reviews (13)
Analytics

2.10/5 ★

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

2.75/5 ★

Read Reviews (13)
Analytics

2.10/5 ★

Read Reviews (7)

Software Failure Risk Guidance

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for Viant DSP

Top Failure Risks for Viant DSP

Viant Technology Inc. News

Partnership

WHOOP picks Viant as its CTV ad platform in a multi-year deal

Viant Technology Inc. and WHOOP have entered a multi-year strategic partnership, with Viant becoming WHOOP's DSP of Record for connected television advertising. This agreement focuses on household-level targeting and incrementality measurement to enhance WHOOP's subscriber acquisition strategy. Announced on March 5, 2026, the partnership leverages Viant's identity infrastructure and contextual intelligence capabilities to support WHOOP's expansion in CTV advertising.

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Financial

Viant Technology Q4 revenue up 22%, EBITDA 45%

Viant Technology reported a 22% increase in Q4 revenue and a 45% rise in EBITDA, highlighting strong financial performance.

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Financial

Viant Technology Announces Fourth Quarter and Full Year 2025 Financial ...

Viant Technology reported record financial results for Q4 and full-year 2025, with significant revenue and net income growth. The company launched Outcomes, an AI-driven advertising solution, and signed a multi-year partnership with WHOOP. CTV ad spend reached a record high, accounting for 46% of total ad spend. Viant expects continued growth in 2026, driven by new client wins and strategic priorities.

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Financial

Viant Q4 2025 slides: CTV surge drives 45% EBITDA growth

Viant Technology Inc. reported a 45% year-over-year growth in adjusted EBITDA for Q4 2025, driven by increased demand for connected TV advertising and the deployment of its AI platform. The company achieved a revenue of $110.1 million, surpassing its guidance. Viant's strategic initiatives, including the launch of the AI decisioning solution "Outcomes," and partnerships with WHOOP and Molson Coors, contributed to its strong financial performance.

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Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

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Financials

M&A