Loyalty is a byproduct of a customer's positive experience. Customer loyalty can be at different levels: transactional, engagement, emotional, behavioral, and advocacy. Based on your needs, you need to manage one or more of these loyalties.
The most effective customer loyalty solution should support creating a strong emotional engagement and robust rewards systems. The solution should make it possible to tailor the program to fit the specific industry and cater to the target audience.
AI is powering personalization and behavioral prediction in loyalty solutions. New capabilities include location-based offers and gamification.
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Updated By Cuspera
Last updated: Jan 31, 2024
The E-Commerce market segment at a generic level is characterized by a highly competitive environment with a large number of merchants, commoditized products, stressed margins. In such an environment, the primary goal for businesses who have an online presence is to retain their customers, increase repeat purchases from the customers, acquire new customers through referrals. Loyalty programs play a key role in achieving these goals. Businesses that have both offline and online presence like to provide a seamless experience to their customers with an omnichannel strategy. Loyalty programs should provide seamless integration with POS, payment systems and redemption mechanisms should be simple and easy to use.
High-end and niche businesses that have online presence want to provide more enriching and personalized experience for their customers. Loyalty programs for such businesses should be more customizable and personalized and integrate customer journey experience. In businesses where customers are not so price-sensitive, the reward program should be more tailored to suit such customers with rewards being more oriented towards experience creation.
Customer Loyalty Software for E-Commerce should provide seamless integration with popular E-Commerce platforms like Shopify, BigCommerce, Magento, WooCommerce to name a few. Easy-to-use mobile apps are critical requirements for implementing good loyalty programs.
A well-designed loyalty program plays a key role in retaining customers by building stickiness, acquiring new customers with lower cost, increasing customer share of wallet, and building brand loyalty.
We bring you a selection of such software for your consideration.
Data-driven engagement and online loyalty platform for ecommerce
LoyaltyLion is an ecommerce customer loyalty and engagement platform, powering growth and retention through data-driven loyalty programs. Its customer engagement platform helps small to large sized e-commerce businesses create custom loyalty programs. It allows merchants to manage customers, marketing campaigns, retention and spend rates, rewards, referrals, integrations, communication and more.
LoyaltyLion offers a host of features such as loyalty emails, on-site notifications/alerts, multi-device access, customizable branding, email incentives and a CSS theme editor. The platform includes a built-in dashboard that offers insights into customer activity, referral and retention analytics, loyalty program performance and real-time statistics. Additionally, it allows customers to send referrals via links or a standalone widget. LoyaltyLion’s points and rewards are designed to give customers a reason to return and spend at the user’s store.
Customers can earn points for any on-site activity, including purchases, leaving reviews or making referrals. LoyaltyLion allows customers to exchange points for rewards such as vouchers or gift cards. Users can also set custom rewards like free products or shipping. LoyaltyLion integrates with various e-commerce platforms including Shopify, Magento and BigCommerce.
LoyaltyLion is a game changing platform that up-levels our customer experience. Their insights soar with the marketing potential to help maintain, engage and win back our customers.Kimberli
Ecommerce Marketing Director
Pacifica Beauty
Vendor: LoyaltyLion
Founded: 2012
Company Size: 11-50
HQ Location: 28 Hatton Garden, London, England EC1N 8, GB
Financials: SERIES A
All-in-one marketing platform to grow Shopify Ecommerce Sales
AiTrillion is an eCommerce marketing platform that provides leaders across the enterprise with the business insights, advice and tools required to achieve the goals and build the eCommerce store of tomorrow. It helps to increase customer lifetime value, improve consistency, and increase sales and revenue.
AiTrillion drives long term growth from engagement to customer retention, workflow automation, and actionable analytics all under one platform. It analyses USD transactions by AI Analytics, tracks visitors and remunerates customers for their store activities with a variety of loyalty reward programs.
Features of AiTrillion include automating marketing with workflows, tracking and evaluating email marketing statistics, reward the customers for their store engagement, turn the customer content into sales by collecting and leveraging reviews, ratings, and Q&A with AiTrillion Ai-powered solutions and many more.
AiTrillion helps to grow Shopify Ecommerce Sales. Increase the conversion rate by 87% with #1 AI-Powered, Integrated sales and marketing automated platform, All-in-One, Super App with 11+ modules | Get the total money’s worth with AiTrillion! Trusted by 1000s of Shopify Stores Globally. Up to 96% cost savings on recurring monthly bills and 25% off on yearly billing. 2022 Winter High Performer Award by G2. Momentum leader in Trending Personalization Software Category by G2 Grid Scoring Report in Personalization Software.
I took on Aitrillion not long after they launched on the App store. I wanted to combine all daily used apps into one app and cut costs. At the start, it looked great and they promised everything. I am a computer engineer so this gave them the benefit of doubt. There were lots of issues and emails t...o start but over time and with their support they really customized bugs I found, all improvements I suggested. Their support does listen and take on board what you require. I think Aitrillion will go places in the future with their software. I think their interface needs a facelift from a modern design point of view but that’s only aesthetics. Updating templates with topical seasonality and current trends. And to allow push subscribes a lesser fee than being charged as a full-contact. Wishing you all success with your brand.
Portfashion
Vendor: AiTrillion
Company Size: 1-10
HQ Location: 2093 Philadelphia Pike #9505 Claymont, DE 19703
Financials: SEED
An Enterprise Customer Retention Solution that Accelerates Growth
Annex Cloud is a customer marketing software which provides customer loyalty, referral marketing and user generated content software solutions to help brands and retailers engage with their customers one-to-one.
It provides a customer marketing solution which are delivered online, in-store and app-based functionality for companies to engage with their customers and motivate them to choose their brand.
Key features in Annex Cloud includes: Customer Loyalty Cloud, Referral Marketing cloud and User Generated Content Cloud. Customer loyalty cloud comprises of customer loyalty, online, omni-channel, and paid membership loyalty. Referral Marketing Cloud comprises 'refer a friend', influencer marketing, and contest. User Generated Content cloud includes user generated content, visual commerce, ratings and reviews and questions & answers, which are helpful to increase conversion and enhance customer insights
The Annex Cloud team made implementation easy. They are experts in customer loyalty and helped us structure our rewards program based upon our customers' shopping behavior and known best practices. They are friendly, responsive, and extremely deadline-oriented. I wouldn't hesitate to recommend them.Jeff Johnston
Marketing Manager
Marine Depot
Vendor: Annex Cloud
Company Size: 51-100
HQ Location: Playa Vista, Los Angeles
Financials: PRIVATE
B2B Customer Loyalty Management ecosystem includes channel partners, resellers, distributors, agencies and end customers. The B2B ecosystem is also highly competitive and it is important for businesses to focus on engaging with their partner ecosystem, building strong relationships, building brand loyalty and stickiness and reward in a meaningful manner. Goal of B2B engagement is to ensure that customers are retained and promote referrals as well.
The reward management in the B2B environment differs very much from B2C and also varies for different users of the ecosystem. Resellers and distributors appreciate volume discount, prepaid debit cards, appreciation, incentivisation and benefits oriented rewards. It is common for businesses to incentivize their distributors and agents with luxury travels, gifts based on sales targets. End customers are better recognized with priority customer service, recognition, early preview of product offerings, ability to influence product roadmap.
Some of the resellers and distributors might prefer white label loyalty solutions to customize based on their own branding. B2B Loyalty Management Software should support such a capability. Loyalty Management Software can support a strong membership program with additional features like member mobile app, member web portal and centralized management of membership program. This greatly improves engagement and experience.
Some enterprises might prefer to have partners to run the rewards programs and loyalty management should support integration to such an ecosystem with data exchange abilities. Coalition Loyalty Management can be another key requirement for many of the B2B businesses
We bring you a selection of such software for your consideration.
Loyalty Rewards Program to maximize customer engagement, retention and revenue
Zinrelo is a loyalty and customer engagement platform that provides 360 degree customer engagement. It is an omnichannel loyalty platform that supports desktop, mobile and physical stores. It supports multiple dimensions of loyalty including transactional, social, advocacy, engagement and behavioral loyalty. It helps to increase repeat purchase and grow revenue.
Zinrelo Loyalty Rewards Program offers simplicity and flexibility in management of reward tiers, rewards dashboard, members, rewards, promotions, etc. A dedicated customer success team is assigned to each account to walk through onboarding, creatives, integration, launch and testing.
Zinrelo features data analytics to help run a data-driven campaign. Data sciences teams analyze past purchase data to deliver a best suited rewards program depending on the business. The machine learning algorithms segment users into clusters and suggest rewards strategies to target different clusters. Campaign engines can be used to run promotions for each user segment. It allows to create rewards for different activities like sharing, reviews, follow on different social media platforms.
Patient, kind and quick! Zinrelo s support team is world class. I can only image how much of a pain it was helping me to understand errors and getting me on track to correcting their problem. True experts in the field. Functionality, support team and overall ease of use, is unparalleled among every... other Shopify app I ve installed.
Tim Meyer
Account Manager
France & Son
Vendor: Zinrelo
Founded: 2010
Company Size: 11-50
HQ Location: San Jose, California
Financials: SEED
Create and manage personalized loyalty programs to build for improving customer engagement with audienc
Comarch Loyalty Management is a cutting-edge solution that allows users to create and execute loyalty programs with ease. It supports both B2C and B2B operators. It helps to improve brand awareness, improve customer experience.
Comarch Loyalty Management utilizes Artificial Intelligence and Machine Learning mechanisms to help to identify individual patterns within your client’s shopping carts and provide offers that are perfectly in line with their preferences. It provides full customer data and analyzes sales statistics to make sure users are always up-to-date with the performance of loyalty programs.
Comarch Loyalty Management can manage and use customer data gathered from all touch-points, and identify the most valuable consumers to focus marketing activities. It maintains high levels of customer satisfaction, program participants can be easily engaged through the built-in marketing geo-located offers and promotion actions, such as lotteries, special auctions, coupons or benefits for rewarding the best customers.
We have found Comarch to be a great partner both from a development perspective and a strategic direction perspective. Their ability to ramp up and resource projects and initiatives has been very impressive. We have never had any regrets in choosing Comarch and we look forward to a long and innovat...ive relationship.
JetBlue
Vendor: Comarch
HQ Location: al. Jana Paw?a II 39A,Kraków, PL
Fully-customizable by automating B2B and B2C loyalty program management
LoyaltyZen is a white-label loyalty software for agencies and resellers. It helps to create the best possible loyalty program management tool. It helps to acquire customers and build brand awareness.
LoyaltyZen helps to create rules for points accrual, rewards catalog, and marketing campaigns which enables to save time on management tasks, concentrate on what's important and run an effective loyalty program.
Its features include points on members spending, purchasing targets for the customers, bonus points for participating in a time-limited deal, groups created based on points or spending and many more.
Vendor: LoyaltyZen
Company Size: 1-10
HQ Location: 15-481 Bia?ystok, Ul. W?ska 15, Poland
Financials: PRIVATE
In this section, you will find
What is Customer Loyalty Program
What is Loyalty Management Software?
Are Loyalty Programs worth it?
Why Loyalty Software is Important?
Key Features of Loyalty Management Software
7 Factors to consider to buy Loyalty Management Software
Improving ROI with Loyalty Management Software
Customer Loyalty! That holy grail of brand managers!
A loyal customer is a gift that keeps on giving. The cost of retaining existing customers is just a fraction of that of acquiring new ones. This is so well-known that it is now considered axiomatic. More importantly, a loyal customer generates consistent and high revenues at a low engagement cost, and thus, is of immense lifetime value to the company. In addition, loyal customers often take on an evangelical role for the company and endorse the brand and its products and services to others, often at no cost to the company.
Customer Loyalty is a set of programs designed to encourage loyal customer behavior. In particular, Loyalty Management focuses on promoting repeat purchases by the same customer, whether of the same product, or of allied products and services, or even of other products offered by the company. In practice, Loyalty Management involves the design and implementation of processes – both, internal to the business, and where the business interfaces with customers - that enable loyal customer behavior. Lately, rewarding customers for a desirable non-purchase activity such as signing up for newsletters, endorsing the brand on social media, attending brand events, etc. have also been brought under loyalty management’s purview.
Satisfaction is a rating. Loyalty is a brand.
Loyalty Management execution usually involves crediting buying customers with “points” or coupons that can be accumulated in some limited fashion to be exchanged for further purchases, or cash credits against further purchases, or, in some cases, providing opportunities for aspirational experiences. A typical loyalty program is likely to be one or more combinations of these, arranged as tiered rewards programs with the higher tiers reserved for the more valuable customers.
The points based systems are based on the paradigm that for the money that you spend you earn reward points and the points can be accumulated over a period of time. Businesses allow redemption of points against either cash back or purchase of goods or some kind of merchandise purchase. This type of reward system is popular with retail, grocery, credit card companies. In the airline industry, reward points or miles can be exchanged for seat upgrades. Some businesses offer redemption points for donation and charity purposes.
In this system, the reward program is based on levels of loyalty. The more customers spend or more frequently they spend, the higher the levels of reward. The benefits, offers and discounts vary depending on the loyalty level. This type of reward program is popular with fashion, beauty, airline, hotel and credit card companies. The benefits here can include free upgrades, privileged checkin and lounge access facilities for airline customers. VIP passes in entertainment programs, early preview in case of the fashion industry are some of the ways benefits are offered. In the case of B2B customers it could be higher discounts, upgrade in service options, extended warranty, to name a few.
In this type of loyalty program, customers pay a nominal fee upfront to be an exclusive member and such members get recurring discounts on the goods and services or VIP benefits like free and/or priority shipping, early privileged preview before major sales. This is common with retail, grocery, beauty and salon services, and food delivery apps. Amazon Prime is a good example of such a loyalty program.
Both referral and loyalty programs focus on customer centric marketing. Both the programs focus on rewarding consumer behavior that is beneficial to business. However, there are important differences in the approach.
Referral programs focus on encouraging existing customers to bring in new customers. Referral programs help in acquiring new customers at low cost. Loyalty programs encourage consumer behavior to make more frequent purchases, increase the share of wallet and focus on customer retention and stickiness. Loyalty programs are ideal for businesses where there is high level of competition, low margins, high degree of customer flight. The value of rewards in referral is much higher compared to loyalty rewards.
Customer advocacy programs focus on using a small set of loyal and passionate customers to act as brand ambassadors to advocate the product to a relatively large group of people typically using social channels. This is facilitated by action such as testimonials, reviews, sharing content and social posts. Referral programs reward customers to advocate the product or service to a select group of people that typically includes people in their personal and professional network. This is done through personalized 1-1 connection. The scale of advocacy marketing is much larger using a few sets of customers whereas referral programs try to get a larger number of customers to advocate for their brand which results in fewer leads per customer.
The success of a Customer Loyalty Management program depends on how well each audience segment is targeted with the loyalty program most appropriate to it, and then, the excellence in executing each program. Loyalty Management Software decidedly elevates the quality of both these aspects.
In most industries, significant parts of the purchase process have moved to the digital space, so loyalty programs also need to inhabit the same space and competently deliver the right incentives to the right customer at the right moment. Customer Loyalty Management Software enables this significantly.
Omnichannel software solutions straddle multiple online platforms and devices as well as the offline world seamlessly. Armed with the ability to process vast purchase behavior data, they assist marketers with predictive models for customer behavior and loyalty program recommendations. Moreover, Loyalty Management Software provides the execution framework for the roll-out and comprehensive management of the selected loyalty programs.
Loyalty Management is very closely related to other business processes like Referral Marketing, CRM, Lead Management, Customer Journey and Experience. So it is important to look at all of these together to drive a holistic approach to digital transformation.
According to the MarketsandMarkets report, the forecast for the loyalty management market growth is from USD 6.8 billion in 2019 to USD 10.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 10.1% during the forecast period. The major factors driving the market are increasing adoption of omnichannel and multichannel programs, Emergence of advanced technologies, and Growing need for competitive differentiation. While incentivized selling recognizably similar to modern loyalty programs have existed for centuries (over 300 years by some accounts), dedicated software is what makes modern Loyalty Management highly effective. Specific benefits of using Loyalty Management Software include these:
Organizations adopting customer-centric marketing will necessarily have loyalty management as a key part of this strategy. Existing customers are 50% more likely to try a new product of the company as well as spend 31% more than new customers. Loyalty management software makes it easier for businesses to centralize and process customer data to drive meaningful loyalty marketing programs that foster customer loyalty. Customer-centric marketing which includes loyalty management and building customer communities can drive up to 5X increase in sales. This also helps in customer retention and stickiness to the brand. Loyalty programs derived out of customer-centric marketing drive increased share of customer wallet.
The software can make loyalty program recommendations including well-differentiated interventions targeted at specific customers or customer segments. Recommended interventions can comprise selling opportunities including upselling or cross-selling, or non-sale interactions such as prompting the customer for particular brand engagement actions.
Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.
With Loyalty Management Software, loyalty interventions are far more targeted as they can now be planned on the basis of actual customer journeys. The software’s capabilities ensure that individual customer journeys can be mapped in detail and classified, future journeys can be forecast, and reliable predictions can be made on customers’ lifetime value to the company.
I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.
The insights from available data and the recommendations generated by Loyalty Management Software make planning loyalty programs significantly easier, quicker, and more comprehensive. With programs better targeted by categories of loyal customers, loyalty programs are better adopted by their target audience, which in turn boosts customers’ lifetime value to the organization considerably.
Loyalty program execution and management receive a major shot in the arm with the use of Loyalty Management Software. The software enables depth and scale to a degree that is very difficult to achieve with manual operation. The spurt in capability enabled by the Software actually implies not just that prior campaign objectives are achieved more easily, but even that the objectives themselves can be set far beyond the limitations of manually executed programs.
As a customer behavior influencer, Loyalty Management is industry-agnostic, and so is the use of Loyalty Management Software. Loyalty programs are commonly rolled out by consumer product companies, retailers, financial services firms, technology service providers, travel and hospitality providers - pretty much every B2C industry conceivable. Popular B2C industries that adopt loyalty management include retail, CPG, FMCG, and travel, fashion, jewelry, cosmetics, F&B, beauty, gaming
As a marketing tactic, loyalty marketing is far more visible in the B2C space, but it is also widely used by B2B organizations to nurture relationships with buying centers within client companies, build up the seller company’s brand profile in the client organization, and to stack up the costs of switching to competitors by raising the perceived benefits of staying with the seller.
Some of the major industries where loyalty management programs are heavily deployed include - BFSI, aviation, automotive, media and entertainment, and hospitality.
Loyalty Management Software is employed to craft and execute loyalty programs in a variety of sales environments - offline brick-and-mortar, brand-owned e-commerce portals, e-commerce aggregators - delivered through various online and offline channels.
Loyalty Management is ideally a multi-functional exercise, involving Marketing, Sales, and Operations departments. Program conception and design, execution, and post-execution follow-up require the active collaboration of these departments. Moreover, loyalty management is most effective if treated as an ongoing evolving program fed by feedback loops from previous instances rather than as a one-off, which too is best-served by a multi-functional approach. Users of the software, therefore, would be spread across these functions.
The software enables nuanced planning and execution of loyalty programs while avoiding or minimizing potential business problems arising from manually running loyalty programs.
Copious customer data that gets collected routinely and is under-utilized, gets its deliverance with Loyalty Management Software. Manual spreadsheet-based analysis can use only a small portion of the customer data that gets collected routinely but remains under-utilized. Loyalty Management Software, on the other hand, is purpose-built to crunch all your available customer behavior data and produce usable insights.
Loyalty and reward programs that are not automated result in inconsistent customer engagement and communication. Loyalty Management Software enables rapid scaling up for program execution. For example, the software assists in drawing up communication schedules detailing what is to be communicated to which customer category at what point in time. Communication dispatch too can be automated, so that customers receive due communication without the need for active human intervention.
Customer Loyalty Management Software offers myriad options to launch a variety of reward programs for your customers. These are tailored to specific industries as well. A variety of choices can be provided to customers - points to dollar conversion, discount at favorite outlets ( which the client can partner with), discount for a product upgrade, limited edition product access, increased warranty or service to name a few. The variety of choices can act as great motivators for customer retention.
Loyalty management Software effectively removes barriers to increase user-generated content. The key barrier is to make the customer provide reviews, ratings, or testimonials and it is not about unduly influencing the rating. Even the most satisfied customers need to be nudged to provide reviews and ratings. With rewards and incentives, it is much easier to generate user reviews, ratings, and testimonials.
Loyalty Management Software can protect your organization from fraudulent misuse of your loyalty programs. Pattern recognition and predictive analytics can detect and flag suspicious activity instantly, so they can be examined for genuineness.
The software can be your key ally in the detection of fraud and misuse of your loyalty programs. With the ability to intelligently parse large amounts of data and pick out anomalies or suspicious patterns, your Loyalty Management Software could function as a proactive warning system.
A core function supported by Loyalty Management Software is the ability to track individual customer purchase behavior across online and offline channels, making it possible to put together a unified transaction history for each customer, which in turn makes highly personalized program targeting possible.
Customer behavior data can be used to profile types of customer loyalty and journey stages. Profiling tools in Loyalty Management Software do just that, which makes for more customer-relevant programs and messaging.
Loyalty Management Software provides a platform to execute and manage various types of loyalty programs - points-based, tier-based, cashback, VIP groups. Most such software also provides support for rules-based combinations of these, enabling focused targeting of different categories of loyal customers.
Customer interest can be created and held by gamifying loyalty programs. Loyalty Management Software often supports various game options, usually, spin-the-wheel, sweepstakes, faster points rate, treasure hunts, etc.
Content originating from the user carries the double advantage of higher credibility and better customer engagement. User-generated content may include reviews, ratings, testimonials. Many Loyalty Management Software support methods that make it easier to prompt and enable users to produce content on social media, e.g., hashtag contests.
Enabling the brand to engage the customer during her visits to physical stores while retaining seamless integration with currently running loyalty programs is an interesting feature. Kiosks are used to engage the customer with a gamified store experience of the current loyalty programs and to redeem points/ coupons/ vouchers/ offers at checkout.
Insight-led, targeted, and timed emails, messaging on SMS, MMS, and various social media platforms, all can be actioned through the messaging support features. An allied feature is the ability provided to the customer to link her social media profiles with her loyalty account with ease and get rewarded for it.
Loyalty Management Software often also supports referral marketing programs, which are closely associated with loyalty programs, enabling the customer to experience a seamless flow between the two.
Beyond program management, Loyalty Management Software has the ability to continuously process customer behavior data and dynamically update and report customer profile insights, and to track, analyze, and report on specific loyalty programs.
Most Loyalty Management Software offers the wallet functionality that supports various currencies alongside points, coupons, vouchers, and so on, for handling rewards smoothly.
Loyalty Management involves dealing with a large amount of customer data collected from various sources and also keeping track of all of the data related to loyalty points, currencies, redemption records, etc. The software should ensure that data is securely stored and managed so there is no breach of security. This is key to maintaining customer trust.
Companies routinely capture vast amounts of customer behavior data and rarely succeed in actioning it in any significantly meaningful way. Harnessing this data to deliver an enhanced customer experience would be a natural area of contribution for Artificial Intelligence, and it is.
Loyalty Management Software increasingly leverages AI for predictive analysis of customer behavior - dynamically classifying customer behavior types, predicting customer journeys and churn, pre-empting fraudulent or otherwise undesirable behavior, and so on.
AI-generated insights also provide inputs into configuring audience-optimized loyalty programs. The insights become available in double quick time, far less time than is possible with conventional analytics. As a dynamic learning system, AI-platforms become more effective with time in accurate and nuanced analysis, and thus, in distilling progressively advanced insights.
The needs of the consumers and customers of different industry segments vary widely. The reward mechanism to deal with aviation customers can vary compared to how loyalty programs have to be implemented for the automotive industry. Loyalty Management software should be tailored for industry needs and industry-specific nuances have to be analyzed before selecting the software.
Loyalty program implementation varies widely for B2B and B2C customers. In the B2C environment, loyalty programs are mainly targeted for individual consumers or at the most pool comprising family and friends, however, in the B2B environment the target audience are the businesses, and hence reward systems have to be suitably tailored. The choice of loyalty management software should be made after assessing whether it can support B2B loyalty requirements and whether reward systems are geared towards this segment. In B2C, the software should provide enough customization to tailor to different segments of consumers.
Loyalty Management Software is available both in the SaaS model as well as an on-premise deployment. The choice largely depends on the company’s needs and policies. While using the SaaS model, it is important to assess the data security and privacy policies. Also it is important for businesses to own the customer data and software should support it.
The loyalty program design greatly varies across regions and geographies. It is important to know whether the software supports regional considerations. It could be the reward structure, currencies, integrations needed, localization, offline-online model to name a few.
Loyalty Management is a business process that is executed in conjunction with other business processes like lead management, CRM, referral marketing, customer journey mapping, customer experience management. There are several vendors like IBM, Microsoft, Capillary that offer integrated stack which is ideal for enterprise loyalty management requirements. On the other hand, there are several vendors who only focus on loyalty management along with referral marketing. Depending on your organization’s ecosystem and needs, you can choose either integrated stack or point loyalty solution.
Assessment of capabilities provided by software is a key consideration for selecting the right-fit software. If your loyalty programs need social media coverage, it is important to consider social media support as part of omnichannel support. Similarly ability to create dynamic segments, personalized recommendations for individual experiences, customized reward programs, self-service portals play a key role.
Loyalty Management is never a standalone business process. It is closely related to other business activities like CRM, lead management, marketing automation, referral marketing to name a few. If you are not opting for a suite where some of these capabilities will be included, it is important to ensure that the Loyalty Management Software offers good integration capabilities via API. Loyalty Management needs to access content management systems to extract customer data and hence out of the box integrations to popular CMS like WordPress is desirable.
The biggest challenge currently facing businesses that commission Loyalty Management Software into their marketing management effort is to find the fine balance between ‘frictionless’ customer experience and adequate security measures at a reasonable cost to limit fraud. Many internal marketing teams are already struggling to keep up with new technology, multiple channels, and demanding customers; and loyalty fraud becomes too complex an issue that brands and Loyalty Management Software teams alike are still trying to figure out comprehensively and end entirely. Monetary loss and reputation loss can be substantial for any brand.
The true potential of a loyalty program, and the Software that supports it, can be realized in an overall marketing environment that has kept up with technology-driven methods. Deploying Loyalty Management Software without commensurate automation in other parts of marketing has very little potential to deliver significant results. There are multiple ways a customer can reach a brand. If loyalty programs are not able to integrate all channels to provide a cohesive and seamless experience from one touchpoint to another, that takes out much of the wind from its sails.
Loyalty program managers particularly cite technology and the pace of change as a hurdle they face. They also say that consumers’ expectations change very quickly, and keeping up with appropriate responses keeps them on their toes. If the software platform does not actively help this situation, obsolescence could be quick.
Across North American and Asian markets, loyalty program managers reported difficulty finding personnel with the right loyalty experience and technical expertise.
Increasing customer retention by just 5% boosts profits by 25% to 95%.
Clearly, there is much at stake in running effective customer loyalty programs.
Effectiveness of the loyalty program can be measured by point redemption, repeat customer rate, purchase frequency, average order value, points expiration, time between purchases, and RFM analysis. Many of the software provide means to measure these metrics and analyzing the metrics over a period of time helps businesses to fine tune their loyalty programs.
To reiterate as discussed in the earlier sections, Loyalty Management Software can analyze your customers’ behavior, categorize them on several parameters, identify those with the potential for the highest lifetime value, recommend appropriate loyalty programs, and enable comprehensive program management, all of this very rapidly.
Software can mean the difference between low-impact cookie-cutter loyalty programs and high-focus, targeted ones, the latter delivering profit increases near or at the 95% quoted above.
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Global market leader that designs and manufactures intelligent battery-powered payment devices and advanced payment platforms
Dynamics designs and manufactures battery-powered interactive payment cards that function with existing infrastructure. The computer-in-a-card technology is completely customizable and offers enhanced choice, control, convenience, and security.
Vendor: Dynamics Inc
Company Size: 51-100
HQ Location: 493 Nixon Road, Cheswick, PA 15024, US
Financials: SERIES C
FiveStars Customer Acquisition and Customer Loyalty Program
Fivestars is a Marketing platform for local businesses. It is a loyalty system that enables businesses to attract and retain customers and convert potential clients by providing them with rewards for their brand loyalty.
Vendor: Fivestars
Founded: 2011
Company Size: 251-500
Financials: SERIES D
Loyalty Rewards Program to maximize customer engagement, retention and revenue
Zinrelo is a loyalty and customer engagement platform that provides 360 degree customer engagement. It is an omnichannel loyalty platform that supports desktop, mobile and physical stores. It supports multiple dimensions of loyalty including transactional, social, advocacy, engagement and behavioral loyalty. It helps to increase repeat purchase and grow revenue.
Vendor: Zinrelo
Founded: 2010
Company Size: 11-50
HQ Location: San Jose, California
Financials: SEED
An Enterprise Customer Retention Solution that Accelerates Growth
Annex Cloud is a customer marketing software which provides customer loyalty, referral marketing and user generated content software solutions to help brands and retailers engage with their customers one-to-one.
Vendor: Annex Cloud
Company Size: 51-100
HQ Location: Playa Vista, Los Angeles
Financials: PRIVATE
Personalized Loyalty Marketing Programs For Retail
Appcard is an AI powered, Loyalty, personalized marketing, digital coupons and customer retention solution, enabling actionable insights into customers. It enables increased sales and ROI by delivering the right message to the right customer at the right time with the help of Machine learning and proprietary algorithms. It can be used by Multi location Retailers and Franchises, and independent grocers and brands.
Vendor: AppCard
Company Size: 11-50
HQ Location: 90 John St. suite 601, New York, NY 10038, US
Financials: SERIES B
Data-driven engagement and online loyalty platform for ecommerce
LoyaltyLion is an ecommerce customer loyalty and engagement platform, powering growth and retention through data-driven loyalty programs. Its customer engagement platform helps small to large sized e-commerce businesses create custom loyalty programs. It allows merchants to manage customers, marketing campaigns, retention and spend rates, rewards, referrals, integrations, communication and more.
Vendor: LoyaltyLion
Founded: 2012
Company Size: 11-50
HQ Location: 28 Hatton Garden, London, England EC1N 8, GB
Financials: SERIES A
Loyalty and Marketing Platform that motivates to increase sales and drive traffic
Kangaroo is a loyalty marketing platform designed to serve businesses of all types and sizes, within any industry. The solution offers a collection of features that help organizations engage, retain, and reward customers through custom loyalty programs, automated marketing, digital gift cards, rewards, and more.
Vendor: Kangaroo Rewards
Founded: 2009
Company Size: 11-50
HQ Location: 2000 McGill College Avenue, Montreal, Qc, H3A 3H3
Financials: PRIVATE
Customer Experience software that delivers insights, drives action, and guides you to best practices
NICE Satmetrix is a Customer Experience software built for enabling exceptional customer experience, driving customer satisfaction and loyalty, and enhancing business performance. It can be used by businesses of all sizes including large enterprises.
Vendor: Nice
Company Size: 5001-10000
HQ Location: 221 River St, Hoboken, New Jersey 07030, US
Financials: IPO
Digital Gift Management for Marketing & Research ...
BHN Rewards is a gift management tool that helps businesses grow using powerful rewards programs that are accessible at any level by setting campaigns with real-time reporting on available rewards, redemption rates, refund totals, and budget caps with multi-account access.
Vendor: BHN Rewards
Company Size: 1-10
HQ Location: Washington DC Area, 1751 Pinnacle Drive Suite 600, McLean, VA 22102
Financials: PRIVATE
Touchpoint.io | POS solution offers robust control, rich reporting, and rapid
Touchpoint is a customer experience and data platform that fuels growth for QSR, Table Service, Drive-Thru, and Pizza/Delivery. It's an enterprise POS reinvented for the best guest experience and highest loyalty participation.
Vendor: Touchpoint.io
Company Size: 11-50
HQ Location: San Francisco Bay Area, Silicon Valley, West Coast
Financials: SERIES B
Promotion Management Software for Digital Teams to build targeted coupon, discount, referral and reward campaigns
Voucherify is a Promotion Management Software that helps companies build promotional campaigns worldwide. It’s a building block for coupons, discounts, referral, and loyalty campaigns. It helps to increase sales and revenue and improve ROI.
Vendor: Voucherify
Founded: 2014
Company Size: 11-50
HQ Location: Porcelanowa 23/A4 3rd Floor, 40-246 Katowice, Poland
Financials: PRIVATE
Digital loyalty card service for independent retailers to drive customers back
Loyalzoo is a loyalty management software that enables the creation and launch of an in-store loyalty program for independent retailers. It helps to enhance customer relationships and improve brand engagement.
Vendor: Loyalzoo
Founded: 2013
Company Size: 1-10
HQ Location: 12 hammersmith Grove, London W6 7AP, United Kingdom
Financials: SEED
Loyalty Marketing Tool to drive customer loyalty.
Kobie Loyalty Cloud is the ultimate toolset to design, manage, measure and optimize your loyalty efforts. The KLC consists of two sets of modules. Marketing modules offer the ability to create the rich, rewarding experiences that drive desired behaviors all along the customer journey. Consumer modules enable customers to interact directly with programs and brands, providing customer support and fulfillment capabilities. The Kobie Loyalty Cloud is powered not only by transactional behaviors, but also by the emotional connections and interactions between customers and brand.
Vendor: Kobie Marketing
Company Size: 251-500
HQ Location: Saint Petersburg, FL
Financials: PRIVATE
Customer Loyalty and Online Ordering Platform
TapMango is a customer loyalty and marketing platform that allows any retail store or restaurant to create and manage their own customer loyalty program, all branded to their business. The solution empowers business in the apparel, automotive, beauty, nutrition, healthcare, and entertainment industries to build branded reward programs.
Vendor: Tapmango
Founded: 2009
Company Size: 11-50
HQ Location: 5775 Yonge St, Suite 1801 Toronto, Ontario M2M 4J1 Canada
Financials: PRIVATE
Marketing App to turn visitors into customers and customers into repeat customers
Marsello is a Retention Marketing software that enables targeted marketing to increase customer retention and sales with a combination of data-driven automation, email, SMS, and loyalty programs. It is built for Retail and eCommerce businesses and integrates with Point-of-Sale and eCommerce platforms. It can be used in businesses of all sizes.
Vendor: Marsello
Company Size: 11-50
HQ Location: 4 Bond Street Wellington Wellington, Wellington 6011, NZ
Financials: SEED
CRM and digital engagement platform to maximize digital revenue and engage top customers
Thanx Software is a CRM and digital engagement platform for restaurants and retailers looking to maximize digital revenue and engage top customers. Thanx is a fully automated customer happiness platform for brick-and-mortar businesses. It helps brands keep their customers delighted and loyal for life.
Vendor: Thanx
Company Size: 11-50
HQ Location: San Francisco, CA
Financials: SERIES B
The Voucher Sales Engine for Growth
VoucherCart is a sales engine. Simply put – it’s a selling machine.
Vendor: VoucherCart
Company Size: 11-50
HQ Location: Rutherford House, West Linton, UK, EH46 7AS
Financials: PRIVATE
Leading WiFi Analytics & Data Solutions to build detailed customer profiles
purple Wifi Analytics is a WiFi analytics tool that helps to build detailed customer profiles and better understand customer behavior. It helps to improve consistency, acquire customers and increase sales and revenue.
Vendor: Purple.ai
Company Size: 51-100
HQ Location: Meadowbank House, Meadowbank Business Park, Tweedle Way, Chadderton, Oldham, OL9 7LD, GB
Financials: SERIES A
iPresso Marketing Automation
iPresso is an integrated marketing automation platform for pro marketers allowing them to creatively design their communications and scenarios. It helps to grow market share and improve efficiency.
Vendor: iPresso
Company Size: 11-50
HQ Location: encja.com S.A., 40-514 Katowice, ul. Ceglana 4
Financials: PRIVATE
All-in-one brand ambassador management software
Brandchamp is a brand ambassador software platform that provides ambassador marketing programs to drive growth and revenue. It is suited for any internet-based program to build, manage and scale marketing activities with customers and ambassadors.
Vendor: BrandChamp
Company Size: 1-10
HQ Location: 78 Bonham Strand,, 25/F, Sheung Wan, Hong Kong 000000, HK
Financials: PRE-SEED
Drive engagement with the leading enterprise gamification platform
Bunchball’s Nitro is a cloud-based enterprise gamification platform that combines engagement activities with proven motivation techniques to achieve desired results. It is suited for businesses of any size to engage users in high-value activities that have an impact on business.
Vendor: BI Worldwide
Company Size: 1001-5000
HQ Location: 7630 Bush Lake Road, Minneapolis, MN 55439-2810, US
Financials: PRIVATE
Loyalty Marketing Platform to engage and retain their prospects and customers on all channels
Splio is a Loyalty Marketing platform that helps marketers engage and retain their prospects and customers on all channels creating long-term and profitable relationships. It also helps to enter new markets and increase sales and revenue.
Vendor: Splio
HQ Location: 27, Boulevard des Italiens, Paris, 75002, FR
Experts in Performance Improvement and Engagement
CORE Performance is a performance improvement and engagement program that is a highly effective way to unlock the potential of the people that can shape the success of business. It motivates employees, sales teams, distributors or dealers, and end-user customers to achieve outstanding performance and meet business objectives for a competitive market.
Vendor: CORE Performance
Company Size: NA
HQ Location: 3150 Main Street, Suite 201, Duluth, GA 30096, US
Financials: NA
Engagement Data Platform to personalize all marketing channels at scale
Cheetah Engagement Data platform provides real-time data collection, unification, segmentation, and insights, while enabling personalized cross-channel communications, customer experiences, and loyalty programs all from one platform. It is built to drive customer engagement and the platform enables end-to-end customer lifecycle management, driving revenue and customer lifetime value.
Vendor: Cheetah Digital by Marigold
Company Size: 1001-5000
HQ Location: 72 W Adams St, Floor 8, Chicago, Illinois 60603, US
Financials: M&A
