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Best Marketing Automation Platforms

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Marketing Automation platforms come with a strong and robust technology foundation to support several of the key marketing process automation - both inbound and outbound. They generally provide Email Marketing and SMS Marketing, Mobile Marketing along with website and landing page builders, Many of the platforms support some level of Social Media Marketing also. The platforms provide built-in CRM integrations. The platforms differentiate themselves with the scale, reliability, security and privacy features.

On the other hand, there are several Marketing Automation All-in-One suites that come as integrated packages and are best suited for SMB business. They include all key marketing tools like Email Marketing, campaign management, SMS Marketing, Email Marketing and many more. They are easy to install and easy to use.

Here we present some of the best Marketing Automation Platforms available

Best Marketing Automation Platforms

Adobe Marketo Engage

Marketing Automation Software for lead management and B2B marketers

4.18 ★

36376 Reviews
Adobe Marketo Engage Icon

Adobe Marketo Engage

4.18
★★★★★
★★★★★
Marketing Automation Software for lead management and B2B marketers

Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Highlights
Top Processes : Engagement management,Campaign management,Engaging and following up
Top Features : Landing page,Personalization,Templates
Pros & Cons
Pros
  • One central hub to engage, score, nurture and track all leads from all marketing channels.
  • Great at managing and executing on various different types of campaigns such as emails drips, nurture programs, webinar promotion, event tracking.
  • Out-of-the-box third party integrations and strong partner ecosystem for integrations.
Cons
  • Front-end user experience can be better as per some users.
  • Analytics capabilities are limited as per some users.
  • Reporting ease-of-use and improved capabilities around account level reporting.

Hubspot Marketing Hub

Marketing Software for Small Businesses. Inbound Marketing.

4.49 ★

19785 Reviews
Hubspot Marketing Hub Icon

Hubspot Marketing Hub

4.49
★★★★★
★★★★★
Marketing Software for Small Businesses. Inbound Marketing.

HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.

Highlights
Top Processes : Social media management,Communication management,Workflow management
Top Features : Landing page,Templates,Personalization
Pros & Cons
Pros
  • Easy to use and time saving Inbound Marketing Software featuring a Blogging platform, Email Marketing, Customer Database, Keywords Grader Tool, Competitor Analysis, Social Media Management and Campaigns Workflows / Automation as well as Analytics.
  • It has fully integrated SEO, Social Sharing, Analytics, Landing Pages, Contact List, Email and Workflows into a powerful platform.
  • Ability to host content, create blog content, emails and landing pages, post and monitor social media activity, organize contact lists and track other important information - key for inbound strategy.
Cons
  • Lack of A/B testing in workflow.
  • Some power users find the analytics capabilities limited.
  • Some users find survey capabilities limited.

Salesforce Account Engagement (Formerly Pardot)

Marketing Cloud Account Engagement with marketing and sales alignment

4.06 ★

21845 Reviews
Salesforce Account Engagement (Formerly Pardot) Icon

Salesforce Account Engagement (Formerly Pardot)

4.06
★★★★★
★★★★★
Marketing Cloud Account Engagement with marketing and sales alignment

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

Highlights
Top Processes : Engagement management,Engaging and following up,Campaign management
Top Features : Landing page,Templates,Personalization
Pros & Cons
Pros
  • Good For email automation, lead nurturing and landing pages.
  • Segment prospects and create lead nurturing email drip campaigns.
  • Simple and easy to use for users without much technical expertise and users who need tight integration with Salesforce CRM.
Cons
  • Keyword tracking is not integrated with native content tools or competitor data.
  • Advanced users might find automation and filtering capabilities limited.
  • Advanced capabilities like email analytics, full integration with AdWords and A/B testing for landing pages cost more.

Sharpspring

Sales & Marketing Automation Platform to boost conversions and deliver results.

4.50 ★

15088 Reviews
Sharpspring Icon

Sharpspring

4.50
★★★★★
★★★★★
Sales & Marketing Automation Platform to boost conversions and deliver results.

SharpSpring is a sales and marketing automation platform for sales and marketing team to drive more leads and increase sales.

Highlights
Top Processes : Engagement management,Workflow management,Communication management
Top Features : Landing page,Personalization,Templates
Pros & Cons
Pros
  • Powerful easy-to-use visual workflow builder.
  • Ability to build powerful automation rules to send prospects dynamic content or targeted emails based on their interests.
  • Detailed analytics on every prospect interaction and ability to send the right message at the right time.
Cons
  • Not as well suited for overarching campaign management, because it doesn't have the best planning tools.
  • Social media posting has limited capabilities.

GetResponse

Marketing Software for Small Businesses by GetResponse

4.23 ★

10359 Reviews
GetResponse Icon

GetResponse

4.23
★★★★★
★★★★★
Marketing Software for Small Businesses by GetResponse

GetResponse is a comprehensive marketing automation platform for marketing teams to boost sales, increase revenue and increase traffic to your website.

Highlights
Top Processes : Communication management,Sending & publishing communications,Engagement management
Top Features : Landing page,Templates,Personalization
Pros & Cons
Pros
  • Visually very intuitive workflow editor.
  • Newsletter templates, SEO-optimized landing pages, and marketing automation templates to build sales funnels.
  • Prebuilt Facebook and Instagram ads, landing pages, and an autoresponder series for automated lead generation.
Cons
  • Forms are not mobile adapted.
  • Reporting capabilities are limited.

Oracle Eloqua

Oracle | Integrated Cloud Applications and Platform Services

4.03 ★

6987 Reviews
Oracle Eloqua Icon

Oracle Eloqua

4.03
★★★★★
★★★★★
Oracle | Integrated Cloud Applications and Platform Services

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

Highlights
Top Processes : Campaign management,Engagement management,Engaging and following up
Top Features : Landing page,Personalization,Templates
Pros & Cons
Pros
  • Create targeted campaigns through multiple channels, such as email, social, mobile, web and search.
  • Orchestrate marketing campaigns, send email communications to subscribers and customers, create landing pages for digital marketing campaigns.
  • Website visitor tracking, segmentation, sales intelligence ,lead tracking.
  • Extensive partner ecosystem for integrations.
Cons
  • Setting up process can be complex and can be confusing for new users.