Adform Data Management Platform Overview

Adform FLOW’s architecture places identity at its center, offering full data ownership and seamless integration. The DMP ensures data security and privacy with robust cross-device capabilities.

Use Cases

Customers recommend Advertisement, Campaign Monitoring, International Marketing, as the business use cases that they have been most satisfied with while using Adform Data Management Platform.

Other use cases:

  • Sending & Publishing Communications
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Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using Adform Data Management Platform.

Other priorities:

  • Improve Digital And Social Presence
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Adform Data Management Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Adform Data Management Platform works with different mediums / channels such as Offline. On Premises. and Point Of Sale.

Reviews

"...You can run, monitor and optimize campaigns based on a variety of parameter and include segments matched to pixels, which is great...." Peer review by Agency

Peer review evidence (same sources as the product rating summary)

"...With our DMP you can confidently capture, categorize, combine and convert their data for real-time decision making with direct top and bottom line growth through effective digital advertising...." Peer review
"...You can run, monitor and optimize campaigns based on a variety of parameter and include segments matched to pixels, which is great...." Peer review by Agency
"...Ideal for medium to large enterprises in local or global markets...." Peer review

Adform Data Management Platform, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adform Data Management Platform

Top Industries

  • Internet

Popular in

  • Small Business
  • Mid Market

Adform Data Management Platform is popular in Internet, and is widely used by Small Business, and Mid Market,

Adform Data Management Platform Customer wins, Customer success stories, Case studies

 

Adform DOOH platform powers successful AMC and Vodafone campaigns

Adform DOOH platform powers successful AMC and Vodafone campaigns

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Vodafone Germany - Telecommunications - Very Large

Adform’s Carbon Reduction feature, powered by Scope3, helped Vodafone Germany cut its digital advertising carbon footprint. The team used domain optimizations and removed 30% of the highest emitting ...domains. This process ran in four cycles during the campaign. Vodafone Germany also saw a reduction in cost per acquisition. The solution provided clear reporting on CO2 emissions per thousand impressions.

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GameStop - Retail - Large

Adform's ID Fusion and Adsquare's geo-contextual audiences helped GameStop boost store visits before Black Friday. GameStop wanted to drive foot traffic by targeting users near their stores. Digital ...Angels used Adform's DSP and Adsquare's Proximity Targeting to reach these users. Adsquare's Footfall Measurement gave real-time conversion insights. GameStop increased store visits and improved campaign reach, even on browsers without third-party cookies.

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Diplom-Is - Food & Beverages - Large

Adform's programmatic advertising helped Diplom-Is optimize digital out-of-home campaigns. The brand matched ads to local weather in 33 Norwegian cities. Ice cones sold 25% better in sunny weather, s...o ads changed based on conditions. This improved budget use and kept the brand playful. Diplom-Is plans to expand this approach globally.

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Adform Data Management Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.97/5 ★

Read Reviews (1)
Custom Reports

3.77/5 ★

Read Reviews (9)
Analytics

3.63/5 ★

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.97/5 ★

Read Reviews (1)
Custom Reports

3.77/5 ★

Read Reviews (9)
Analytics

3.63/5 ★

Read Reviews (6)

Adform Data Management Platform Integrations

Adform Data Management Platform integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.73/5 ★

Read Reviews (8)

Lotame

4.31 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Genius Monkey

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

DoubleVerify

3.79 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Kochava

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adjust

4.61 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Adform Data Management Platform

Top Failure Risks for Adform Data Management Platform

Adform A/S News

Partnership

Adform & Adsquare Launch Industry-First Agentic Real-Time Framework Integration

Adform and Adsquare have launched an industry-first integration of the Agentic Real-Time Framework (ARTF) within Adform's DSP. This enhanced partnership enables privacy-safe activation of external data without off-platform sharing, facilitating seamless integration of Adsquare's data capabilities. The collaboration aims to advance open, privacy-first standards in agentic advertising, enhancing interoperability and scalability in the programmatic ecosystem.

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Product

Adform Opens Full-Stack Infrastructure for Agentic Advertising

Adform has launched a significant update to its integrated advertising platform, Adform FLOW, enabling direct connections through AI tools like ChatGPT and Microsoft Copilot. The platform now offers over 800 agentic capabilities, allowing advertisers to optimize campaigns with enhanced AI-driven planning and reporting. The new Model Context Protocol (MCP) server facilitates seamless AI integration, providing a unified and actionable user experience. This advancement positions Adform at the forefront of agentic advertising, enhancing flexibility and control for advertisers.

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Partnership

Adform Becomes First-Ever DSP to Join ISBAs Partner Programme, Championing Digital Sovereignty for British Advertisers

Adform has become the first Demand Side Platform (DSP) to join ISBA's Partner Programme, enhancing digital sovereignty for UK advertisers. This partnership aims to provide greater transparency and accountability in digital advertising, countering the dominance of major tech companies. Adform's European roots and commitment to privacy align with ISBA's mission for a fairer media marketplace.

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Partnership

Adform integrates with Spotify Ad Exchange

Adform has integrated with the Spotify Ad Exchange, enhancing its media buying platform. This partnership allows advertisers to effectively reach Spotify's audience, leveraging digital audio's growing impact. The integration aims to boost advertisers' audio investments and strengthen omnichannel strategies by combining Spotify's audio capabilities with Adform's DSP.

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Adform A/S Profile

Company Name

Adform A/S

Company Website

https://site.adform.com/

Year Founded

2002

HQ Location

Wildersgade 10B, Copenhagen K, 1408, DK

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE