Adobe Primetime Overview

Adobe Primetime is a multiscreen TV platform enabling media companies to create and monetize personalized viewing experiences. It drives advertising revenue and protects subscriber revenue while delivering TV content anywhere.

Use Cases

Customers recommend Advertisement, Workflow Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Adobe Primetime.

Other use cases:

  • Subscription Management
  • Campaign Analytics
  • Sending & Publishing Communications
  • Content Management
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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using Adobe Primetime.

Other priorities:

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Adobe Primetime Use-Cases and Business Priorities: Customer Satisfaction Data

Adobe Primetime works with different mediums / channels such as Video. Mass Media. and Television.

Reviews

"...It creates flexible workflows - add modular capabilities to your existing broadcast and distribution workflows, including VOD, live and linear TV...." Peer review by Nikita M, Graduate mentor

Adobe Primetime, belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adobe Primetime

Top Industries

  • Education
  • Marketing and Advertising
  • Hospital & Health Care

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Adobe Primetime is popular in Education, Marketing And Advertising, and Hospital & Health Care and is widely used by Enterprise, Small Business, and Mid Market.

Adobe Primetime Customer wins, Customer success stories, Case studies

How does Adobe Primetime facilitate Workflow Management?

Adobe Primetime Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (2)
Custom Reports

4.62/5 ★

Read Reviews (8)
Analytics

4.57/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (2)
Custom Reports

4.62/5 ★

Read Reviews (8)
Analytics

4.57/5 ★

Read Reviews (8)

Software Failure Risk Guidance

?

for Adobe Primetime

Top Failure Risks for Adobe Primetime

Adobe Inc. News

M&A

SEO Community Reacts To Adobes Semrush Acquisition

Adobe has acquired Semrush, marking a significant milestone in the SEO industry. This acquisition highlights the growing importance of SEO platforms, especially as they adapt to AI-driven changes. The SEO community views this as a validation of the sector's value. Concerns about pricing and product integration remain, but the move aligns with Adobe's focus on enterprise solutions.

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Product

Adobe launches Firefly Boards globally with new AI video models and features

Adobe launches Firefly Boards globally with new AI video models and features

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Partnership

LTIMindtree and Adobe launch AI - led marketing unit BlueVerse CraftStudio

LTIMindtree and Adobe have launched BlueVerse CraftStudio, an AI-led marketing unit aimed at enhancing marketing operations. This collaboration integrates Adobe's AI-powered tools, such as Creative Cloud and Firefly Services, with LTIMindtree's marketing expertise. The initiative aims to streamline marketing processes, improve campaign effectiveness, and reduce time-to-market by over 50%, thus supporting revenue generation and efficiency for clients.

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Product

Adobe growth through AI and subscription

Adobe's Q2 2025 results show strong growth driven by its creative and experience cloud platforms and the adoption of generative AI tools like Firefly. The company launched the LLM Optimizer in June 2025, enhancing brand visibility and customer engagement. Subscription revenue, particularly from Creative Cloud and Document Cloud, continues to drive sustainability and long-term growth.

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Adobe Inc. Profile

Company Name

Adobe Inc.

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

SERIES A