Alliant: Use-Cases, Insights and Reviews | 2026 Cuspera

Alliant's audience solutions helped High-Tech Electronics boost seasonal catalog success. The company used look-alike models to target new customers. Direct mail was the main channel. The approach in...creased engagement and improved campaign results. Alliant's data-driven targeting supported better marketing performance.
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Alliant's CTV audience targeting helped a family cruise brand turn viewers into vacationers. The brand used data-driven marketing to reach the right audience. Alliant combined transactional, demograp...hic, and lifestyle data for precise targeting. The campaign focused on converting TV viewers into cruise bookings. Results show improved marketing performance for the travel industry.
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Road Scholar, a nonprofit provider of educational travel programs, wanted to increase enrollment through a direct mail offer. Alliant helped by creating two custom models to improve response rates. T...hey used Road Scholar's participant records and Alliant's data to predict optimal responders. The custom response model achieved a 118% higher response rate than the vendor average and reduced the cost per acquisition by 136%.
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A leading hotel brand wanted to improve its customer acquisition campaign. They needed high-quality, privacy-safe data to compare different data sets. Alliant worked with Neutronian to create a custo...m audience strategy. This strategy aimed to drive conversions and reduce costs. The process involved comparing Neutronian certified segments with non-certified ones to measure performance.
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A leading financial institution used Alliant Audiences and Cadent to improve brand health. They launched a brand awareness campaign in March 2021. The campaign adapted to changing media consumption h...abits. The institution aimed to enhance communication with consumers.
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A telecommunications brand wanted to improve video engagement using high-quality, privacy-safe data. They faced challenges in understanding how different data sets performed. Alliant worked with Neut...ronian to create an ethnicity-focused audience strategy. This strategy aimed to reach multicultural audiences with video messaging for new phone plans. The process involved comparing Neutronian certified segments with non-certified ones to prove the effectiveness of Alliant's data quality and audience development.
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