Appodeal Platform Overview

Appodeal enhances mobile app and game profitability through its comprehensive ad mediation platform. It empowers developers with tools to manage and optimize ad revenue streams effectively. By connecting with a global network of partners, Appodeal ensures access to diverse demand sources, maximizing fill rates and eCPM. This platform supports strategic decision-making with insights from its quarterly mobile eCPM reports. Appodeal's unique features cater to both new and established developers, offering guidance on user acquisition and monetization strategies. The inclusion of educational resources like the Appodeal Academy underscores its commitment to developer success.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Helpdesk Management, as the business use cases that they have been most satisfied with while using Appodeal Platform.

Other use cases:

  • Engaging And Following Up
  • Media Buying
  • Lead Analytics
  • Discount Management
  • Promotion Management
  • Community Building
  • Generation Of New Leads
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Business Priorities

Increase Customer Life Time Value and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Appodeal Platform.

Other priorities:

  • Improve Visibility
  • Enhance Customer Relationships
  • Improve Efficiency
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve ROI
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Appodeal Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Appodeal Platform works with different mediums / channels such as Video. Games. Mobile etc.

Appodeal Platform's features include Gamification, Rewards, and Dashboard. and Appodeal Platform support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Appodeal Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"I wanted to create an interactive business simulation mobile game, offering players a unique mix of strategy, investment, and human gameplay. But the path to success was more than just creating a great app. For me, it was about finding the right par...tner to help monetize and scale my game. Appodeal's Accelerator Program came as a godsend." - Ilia A

Appodeal Platform, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Appodeal-platform helps indie developers and publishers turn mobile games and apps into top-earning hits. It offers accelerator, monetization, user acquisition, analytics, and app intelligence services.

Popular Business Setting

for Appodeal Platform

Top Industries

  • Entertainment
  • Construction
  • Information Technology and Services

Popular in

  • Small Business
  • Large Enterprise

Appodeal Platform is popular in Entertainment, Construction, and Information Technology And Services and is widely used by Small Business, and Large Enterprise,

Appodeal Platform Customer wins, Customer success stories, Case studies

How can Appodeal Platform optimize your Sending & Publishing Communications Workflow?

Why is Appodeal Platform the best choice for Engaging And Following Up?

Why is Appodeal Platform the best choice for Media Buying?

47 buyers and buying teams have used Cuspera to assess how well Appodeal Platform solved their Publisher Ad Management needs. Cuspera uses 598 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS TESTIMONIALS
Appodeal Platform testimonial

Ilia A

creator

Business Empire: Richman
I wanted to create an interactive business simulation mobile game, offering players a unique mix of strategy, investment, and human gameplay. But the path to success was more than just creating a great app. For me, it was about finding the right partner to help monetize and scale my game. Appodeal'...s Accelerator Program came as a godsend.

Testimonial By Ilia A
Appodeal Platform testimonial

Elena S

Appodeal trusted ASO Expert

Water Sort Puzzle
Some apps may successfully display the prompt early in the user's journey, while others may benefit from showing it later or after an impactful event. Experimenting with different placements can help determine the most effective location for prompting players to rate the app. Testimonial By Elena S
Appodeal Platform testimonial

Kamil J

CRO

Listonic
We rely a lot on Appodeal insights. Recently, we got +35% ARPDAU of banner ads, only by tuning one parameter. We reinvested the extra profits in our UA Campaigns, and kept track of everything from the Appodeal Dashboard Testimonial By Kamil J
CUSTOMERS TESTIMONIALS
Appodeal Platform testimonial

Ilia A

creator

Business Empire: Richman
I wanted to create an interactive business simulation mobile game, offering players a unique mix of strategy, investment, and human gameplay. But the path to success was more than just creating a great app. For me, it was about finding the right partner to help monetize and scale my game. Appodeal'...s Accelerator Program came as a godsend.

Testimonial By Ilia A
Appodeal Platform testimonial

Elena S

Appodeal trusted ASO Expert

Water Sort Puzzle
Some apps may successfully display the prompt early in the user's journey, while others may benefit from showing it later or after an impactful event. Experimenting with different placements can help determine the most effective location for prompting players to rate the app. Testimonial By Elena S
Appodeal Platform testimonial

Kamil J

CRO

Listonic
We rely a lot on Appodeal insights. Recently, we got +35% ARPDAU of banner ads, only by tuning one parameter. We reinvested the extra profits in our UA Campaigns, and kept track of everything from the Appodeal Dashboard Testimonial By Kamil J

Loppi Poppi - Entertainment - Small

Appodeal helped Loppi Poppi grow two mobile games, Dominoes and Number Clash, to over 32 million installs and $9 million in annual revenue. The team used Appodeal’s ad mediation and analytics tools t...o segment audiences and track key metrics like Lifetime Value and Retention Rate. The Dashboard let them make fast product decisions and scale features. Loppi Poppi credits Appodeal for supporting their growth and experimentation in the mobile gaming market.

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NewPubCo - Computer Software

Appodeal helped NewPubCo grow their Word Maker app. The challenge was high CPI and low eROAS in user acquisition campaigns. Appodeal used A/B testing, improved ad creatives, and added AppGrowth as an... ad network. They increased installs by 20 times in 3 months. They tripled eROAS and cut CPI in half. Word Maker reached the Top 3 in the Word Games category.

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NextC (Mingle2) - Internet

Appodeal helped NextC, the company behind the Mingle2 dating app, double their ad revenues in just 30 days. Mingle2 faced challenges with low ad revenue and under-optimized price floors. Appodeal rev...iewed and adjusted their ad setup, added new ad networks, and provided expert consultation. As a result, Mingle2 saw a 200% increase in ad revenues and a 2.5x boost in Ad ARPU. The changes led to fast and significant growth for the app.

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NewPubCo - Publishing

Appodeal Growth Platform helped NewPubCo boost their mobile game, Spades: Classic Card Game. The challenge was slow growth and low user acquisition in a crowded market. Appodeal introduced new ad cre...atives with a "gangsta" theme and used UA Automation to optimize campaigns. The results were strong: 200% ROAS on Day 365, three times more installs, and a 20% increase in Installs per Mille. This led to major growth for NewPubCo's game.

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Lucky Hamster Games - Entertainment

Appodeal SDK 3.3+ helped Lucky Hamster Games boost ad revenue for their Supermarket Cashier Simulator app. The challenge was to upgrade to a new monetization algorithm while managing other projects a...nd concerns about app stability. Appodeal ran an A/B test comparing the old and new algorithms. After one week, Lucky Hamster Games saw a 90% increase in ARPDAU, a 45% rise in eCPM, and doubled ad revenues. The new SDK led to steady, lasting growth in revenue and user value.

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Weasel Development - Entertainment

Appodeal SDK 3.3+ helped Weasel Development boost ad revenue for their Ghost Hunting Tools Detector app. The challenge was an outdated SDK that limited ad revenue and ARPDAU. They migrated to the new... SDK in phases, starting with 10% of ad traffic and moving to 100% by week three. After the full migration, ad revenue doubled and ARPDAU increased by 1.5x in just three weeks. Ad impressions also nearly tripled by week six, all while keeping the user experience smooth.

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Appodeal onboarding: AdMob Sync

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Frequently Asked Questions(FAQ)

for Appodeal Platform

What is Appodeal Platform used for?

Appodeal Platform is a Publisher Ad Management Software mainly used by its customers to Increase Customer Life Time Value and Increase Sales & Revenue by Advertisement, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Appodeal Platform?

Gamification, Rewards and Dashboard are some of the top features of Appodeal Platform.

Who uses Appodeal Platform?

Appodeal Platform is used by Entertainment, Construction and Information Technology And Services among other industries.

What are Appodeal Platform alternatives?

Broadstreet, AdButler, Epom Apps and Kevel are popular alternatives for Appodeal Platform.

Where is Appodeal Platform located?

Appodeal Platform is headquartered at San Francisco, CA 94105, US.
lightning

Peers used Appodeal Platform for advertisement and sending & publishing communications

Appodeal Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.32/5 ★

Read Reviews (57)
Custom Reports

3.99/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.32/5 ★

Read Reviews (57)
Custom Reports

3.99/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for Appodeal Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Appodeal Platform

Appodeal, Inc. Profile

Company Name

Appodeal, Inc.

Company Website

https://appodeal.com/

HQ Location

San Francisco, CA 94105, US

Employees

51-100

Social

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Financials

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