Appodeal Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Appodeal helped Loppi Poppi grow two mobile games, Dominoes and Number Clash, to over 32 million installs and $9 million in annual revenue. The team used Appodeal’s ad mediation and analytics tools t...o segment audiences and track key metrics like Lifetime Value and Retention Rate. The Dashboard let them make fast product decisions and scale features. Loppi Poppi credits Appodeal for supporting their growth and experimentation in the mobile gaming market.
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Appodeal helped NewPubCo grow their Word Maker app. The challenge was high CPI and low eROAS in user acquisition campaigns. Appodeal used A/B testing, improved ad creatives, and added AppGrowth as an... ad network. They increased installs by 20 times in 3 months. They tripled eROAS and cut CPI in half. Word Maker reached the Top 3 in the Word Games category.
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Appodeal helped NextC, the company behind the Mingle2 dating app, double their ad revenues in just 30 days. Mingle2 faced challenges with low ad revenue and under-optimized price floors. Appodeal rev...iewed and adjusted their ad setup, added new ad networks, and provided expert consultation. As a result, Mingle2 saw a 200% increase in ad revenues and a 2.5x boost in Ad ARPU. The changes led to fast and significant growth for the app.
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Appodeal Growth Platform helped NewPubCo boost their mobile game, Spades: Classic Card Game. The challenge was slow growth and low user acquisition in a crowded market. Appodeal introduced new ad cre...atives with a "gangsta" theme and used UA Automation to optimize campaigns. The results were strong: 200% ROAS on Day 365, three times more installs, and a 20% increase in Installs per Mille. This led to major growth for NewPubCo's game.
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Appodeal SDK 3.3+ helped Lucky Hamster Games boost ad revenue for their Supermarket Cashier Simulator app. The challenge was to upgrade to a new monetization algorithm while managing other projects a...nd concerns about app stability. Appodeal ran an A/B test comparing the old and new algorithms. After one week, Lucky Hamster Games saw a 90% increase in ARPDAU, a 45% rise in eCPM, and doubled ad revenues. The new SDK led to steady, lasting growth in revenue and user value.
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Appodeal SDK 3.3+ helped Weasel Development boost ad revenue for their Ghost Hunting Tools Detector app. The challenge was an outdated SDK that limited ad revenue and ARPDAU. They migrated to the new... SDK in phases, starting with 10% of ad traffic and moving to 100% by week three. After the full migration, ad revenue doubled and ARPDAU increased by 1.5x in just three weeks. Ad impressions also nearly tripled by week six, all while keeping the user experience smooth.
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