Apteco FastStats: Use-Cases, Insights and Reviews | 2026 Cuspera

Apteco FastStats and PeopleStage helped WWF UK boost supporter engagement. WWF used the software to personalize animal sponsorship journeys and automate campaigns. The solution enabled a 35% increase... in renewal requests processed and raised the renewal rate from 3% to 10%. WWF also saw a 15% drop in cancellations and 100,000 extra website visits. The tools made it easier to manage complex, year-long supporter journeys with less effort.
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Travian Games used Apteco PeopleStage with Facebook Custom Audience to reach lapsed players. They reactivated 30% more players compared to email campaigns. The integration allowed targeting without r...isking email reputation or legal issues. Travian saved €5,000 per year in agency costs by automating processes. The campaign generated more payments and achieved an ROI greater than 100%.
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Apteco marketing software automated Teenage Cancer Trust’s email stewardship for fundraising events. The charity replaced a manual process that took two days a week with a fully automated, supporter-...centric approach. Supporters now get up to nine personalized emails per event, boosting engagement and retention. The new system is projected to increase ‘own place’ income by £200-£300k in the first year. Teams are now upskilled in data analysis and can focus on wider strategies.
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Skipton Building Society used Apteco FastStats and FastStats Modelling to improve customer retention. They faced high churn among customers with maturing savings products. Working with Paragon DCX, t...hey built predictive models to identify customers likely to leave. The models generated daily scores for each customer, guiding targeted marketing. This approach enabled Skipton to offer the right savings product at the right time, boosting retention and marketing effectiveness.
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RTL interactive used Apteco marketing software to migrate subscribers to a new video-on-demand platform. They ran a six-level, multi-variate email campaign, testing 150+ variants. The campaign achiev...ed a 46.6% open rate, 8.8% click rate, and 2% conversion rate on the best email. 72% of existing subscribers migrated to the new service. Multi-variate testing led to a 322% uplift in results.
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Apteco helped RSPB run the Vote for Bob campaign, sending over 50,000 automated messages to politicians. The team used Apteco FastStats and PeopleStage to create 650+ personalized email variants. Thi...s saved hundreds of hours and reduced errors compared to manual processes. Members felt more valued due to tailored communications. RSPB improved operational capabilities by automating campaigns, even during holidays.
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