AtData Overview

Atdata verifies each address in real time to ensure it can accept mail and flags spamtraps and harmful email addresses. Unlike services that only validate, it offers comprehensive checks.

Use Cases

Customers recommend Campaign Management, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using AtData.

Other use cases:

  • Competitive Intelligence
  • Tracking & Monitoring Communications
  • Account Management
  • Advertisement
  • Lead Analytics
  • Market Research
  • Public Relations
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using AtData.

Other priorities:

  • Scale Best Practices
  • Enhance Customer Relationships
  • Grow Market Share
  • Increase Sales & Revenue
  • Reduce Bounce
  • Enter New Markets Internationally Or Locally
  • Launch New Products
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AtData Use-Cases and Business Priorities: Customer Satisfaction Data

AtData works with different mediums / channels such as E-Mail. Offline. and Causes And Charity.

AtData's features include Recording, and Personalization. and AtData support capabilities include Email Support, Chat Support, Phone Support, etc. also AtData analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Email appending with FreshAddress has been a great addition to our marketing program...." Peer review by Michael Austin, Director of Online giving & Direct Mail, Anera

Peer review evidence (same sources as the product rating summary)

"...Email appending with FreshAddress has been a great addition to our marketing program...." Peer review by Michael Austin, Director of Online giving & Direct Mail, Anera
"...This time, a noted manufacturer of home fitness equipment discovered it could combine its own customer data with its SafeToSend results to learn even more about its customers and their engagement with email...." The FreshAddress Whitepaper and Case Study Library
"...Legislation in the State of Michigan establishing the computer crime of sending certain electronic messages to minors, creating a child protection registry, providing notice of contact points to which a minor has access, among other provisions...." Knowledgebase

AtData, belong to a category of solutions that help Email Security. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AtData

Top Industries

  • Research

Popular in

  • Small Business

AtData is popular in Research, and is widely used by Small Business,

AtData Customer wins, Customer success stories, Case studies

How does AtData address your Campaign Management Challenges?

How efficiently Does AtData manage your Engagement Management?

What benefits does AtData offer for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well AtData solved their Email Security needs. Cuspera uses 346 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Security needs.

 

American Red Cross - Non Profit Organization Management - Very Large

Washington, USA

AtData helped the American Red Cross add nearly 1,000,000 donor email addresses. The Red Cross used AtData's email appending service to boost digital sign-ups for blood and platelet donations. Digita...l sign-ups tripled in the first year. The organization cut operating expenses by 7.1%, saving $132,900. The new emails reduced donor attrition and lowered call center costs.

 

MyLife.com - Internet - Medium

Los Angeles, USA

MyLife.com faced high customer acquisition costs and email list churn. They used AtData’s ECOA service to recover lost email addresses from bounced users. AtData cleaned and matched old emails, then ...sent opt-in messages to re-engage users. MyLife.com ran special campaigns for these users, offering incentives like free trials. They recovered 10–15% of lost addresses, achieving up to a 30% click-through rate. The updated emails delivered positive ROI and brought users back to the site.

 

Springbot - Marketing And Advertising - Small

Atlanta, USA

Springbot used AtData’s demographic data to power its eCommerce marketing platform for SMBs. The challenge was to help eCommerce stores use real-time data to drive more traffic and conversions. AtDat...a enabled Springbot to deliver actionable insights, personalize content, and optimize marketing ROI. Customers like First Aid & Safety saw a 3x increase in online sales and 112% ROI in six months. Country Club Prep boosted site traffic by 912%, and Amagi Metals achieved a 2,230% ROI from cart abandonment campaigns.

 

Shubert Organization - Entertainment - Large

New York, USA

AtData’s Email Intelligence helped the Shubert Organization boost email open rates by 13%. Telecharge, their ticketing arm, used purchase history and location data to segment lists and send targeted ...messages. This approach improved customer engagement and retention. The solution also gave Telecharge better audience insights and helped personalize communications. The process was seamless for their marketing team.

 

inSparq - Marketing And Advertising - Small

New York, USA

inSparq used AtData's Email Intelligence to help retailers target their most socially active customers. Retailers offered personalized discounts and VIP access based on age and gender segmentation. T...his approach led to a 3x increase in social sharing and 63% more visits per incentivized referral. 9.8% of these visits resulted in sales. Customers who clicked share links were 4x more likely to purchase than other traffic sources.

 

AAA Ohio - Automotive - Large

Columbus, USA

AAA Ohio used AtData's SafeToSend to clean its email list of 800,000 addresses. The club flagged 31.5% of its database as invalid or problematic and removed 2,200 spamtrap addresses. Email deliverabi...lity rose from 97% to nearly 100%. AAA Ohio saw a 20% increase in email engagement. The solution delivered about $59,175 in extra value from corrected addresses.

lightning

Peers used AtData for campaign management and engagement management

AtData Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (11)
Custom Reports

3.72/5 ★

Read Reviews (20)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (11)
Custom Reports

3.72/5 ★

Read Reviews (20)

Software Failure Risk Guidance

?

for AtData

Overall Risk Meter

Low Medium High

Top Failure Risks for AtData

AtData News

Awards

AtData Wins Customer Data Innovation Award in the 2026 MarTech Breakthrough Awards

AtData received the 2026 Customer Data Innovation Award from MarTech Breakthrough for its advancements in real-time identity intelligence and fraud prevention. The award highlights AtData's innovative approach to using email as a persistent identity signal, enabling organizations to evaluate identity validity and detect fraudulent activities in real-time.

Awards

AtData Earns 2026 Globee® Award in Technology for Advancing Digital Identity Protection

AtData has been awarded the 2026 Globee® Award in Technology for its advancements in digital identity protection. The recognition highlights AtData's use of email address intelligence to enhance trust and strengthen fraud prevention. AtData's solutions provide early risk visibility and improve fraud detection without disrupting customer interactions, reflecting a broader industry shift in identity management.

M&A

TZP Group Exits Investment in AtData

TZP Group has sold its investment in AtData, a provider of email address solutions, to Experian. AtData, formed from the merger of FreshAddress and TowerData, offers identity intelligence solutions to enhance data collection and fraud prevention. The transaction was facilitated by Canaccord Genuity and legal counsel from Winston & Strawn.

M&A

Experian Fortifies Identity and Fraud Capabilities With Acquisition of AtData

Experian has acquired AtData, enhancing its identity and fraud capabilities with AtData's email insights technology. This acquisition integrates AtData's real-time data signals with Experian's consumer data platforms, aiming to improve identity verification and customer engagement. The move builds on a 15-year partnership and aligns with Experian's AI strategy to create a comprehensive identity solution.

AtData Profile

Company Name

AtData

Company Website

https://atdata.com/

HQ Location

36 Crafts Street Newton, MA 02458

Employees

11-50

Social

Financials

PRIVATE