BL.INK: Product updates, Customer stories, and Insights | 2026 Cuspera

BL.INK helped UnitedHealthcare manage branded website links across many domains. UnitedHealthcare needed a flexible link management platform with features like link editing, archiving, dynamic routin...g, and private metrics. BL.INK provided these tools, making it easy to create branded links and measure campaign performance. The platform enabled UnitedHealthcare to work faster and more consistently. UnitedHealthcare values BL.INK's client-focused approach and innovative solutions.
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BL.INK Enterprise helped Room & Board, a large American furniture retailer, track and analyze marketing data across 22 locations. The platform eliminated broken links, saving hundreds of hours in lab...or and improving customer experience. Room & Board saved around 7% of their total digital advertising spend by optimizing digital ad campaigns. The marketing team used detailed attribution data to prove their impact on revenue and justify additional spend. BL.INK streamlined QR code and link creation, boosting team morale and campaign efficiency.
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BL.INK delivered custom SmartLabel QR codes for a major international soda brand. The brand needed to give consumers more product information and meet SmartLabel requirements. BL.INK's solution integ...rated with the brand's packaging software and created dynamic, branded QR codes for every product in North America. The QR codes link to detailed landing pages with ingredients and nutritional data. The system allows easy updates to destination URLs and seamless scaling across all products.
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BL.INK helped a leading social media platform eliminate broken links for millions of daily users. The company switched from Bitly to BL.INK to gain always-on link monitoring, dynamic link creation, a...nd SSO-secured access. Integration with Khoros enabled better tracking of customer engagement. Admins now control user access easily, and broken links are gone forever. The platform delivers different ad experiences by device, location, and language.
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BL.INK helped a luxury Italian fashion house migrate tens of thousands of short links from Bit.ly. The brand needed branded short links for SMS and social media campaigns, plus better tracking and pr...icing. BL.INK enabled custom branded links, improved engagement tracking, and streamlined campaign management. The migration was seamless, supporting global outreach and visibility, especially in China. The fashion house now manages links for surveys and social media with better control and analytics.
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BL.INK helped the world’s fourth-largest airline manage hundreds of domains and deploy short links instantly. The airline switched from Rebrandly to BL.INK for better pricing and scalability. With BL....INK, marketing teams can control domains for over 130 destinations. The platform lets them update links fast for social media, SMS, and PR. The airline now operates with more flexibility and speed in a fast-changing industry.
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