Blueconic Overview

BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

Use Cases

Customers recommend Engagement Management, Digital Marketing, Advertisement, as the business use cases that they have been most satisfied with while using Blueconic.

Other use cases:

  • Upselling
  • Cross Selling
  • Database Marketing
  • Merchandising
  • Lifetime Value Management
  • Campaign Management
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Blueconic.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Improve Brand Engagement
  • Launch New Products
  • Scale Best Practices
See all business priorities See less business priorities

Blueconic Use-Cases and Business Priorities: Customer Satisfaction Data

Blueconic's features include Personalization, SEM, Capture Information, etc. and Blueconic support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Blueconic analytics capabilities include Analytics, and Custom Reports.

Reviews

"We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes." - Michel Lenaerts

Blueconic, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Blueconic

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Publishing

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Blueconic is popular in Marketing And Advertising, Information Technology And Services, and Publishing and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on Blueconic Use Cases

How does Blueconic address your Engagement Management Challenges?

Why is Blueconic the best choice for Digital Marketing?

Why is Blueconic the best choice for Upselling?

How can Blueconic enhance your Cross Selling process?

18+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Blueconic solved their Customer Data Platform needs. Cuspera uses 441 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Blueconic testimonial

Michel Lenaerts

Senior Marketing Advisor

Belgian Cycling Factory
We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. Testimonial By Michel Lenaerts
Blueconic testimonial

Mark Van Leest

Media Manager

Ajax
We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice. Testimonial By Mark Van Leest
Blueconic testimonial

Amanda Hamilton

Marketing Manager

WEHCO MEDIA INC
Because the AI Workbench is directly tied to our unified [profile] database, our marketing team can easily run models to test different theories without having to hard code anything or pass it off to a data scientist. Testimonial By Amanda Hamilton
CUSTOMERS TESTIMONIALS
Blueconic testimonial

Michel Lenaerts

Senior Marketing Advisor

Belgian Cycling Factory
We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. Testimonial By Michel Lenaerts
Blueconic testimonial

Mark Van Leest

Media Manager

Ajax
We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice. Testimonial By Mark Van Leest
Blueconic testimonial

Amanda Hamilton

Marketing Manager

WEHCO MEDIA INC
Because the AI Workbench is directly tied to our unified [profile] database, our marketing team can easily run models to test different theories without having to hard code anything or pass it off to a data scientist. Testimonial By Amanda Hamilton

Case Studies

Consumer Goods

CASE STUDY Mattel

Mattel wanted to connect directly with customers instead of relying on retail partners. The company created three eCommerce channels to reach different groups. Mattel used the BlueConic customer data... platform to collect and use real-time customer data. This helped them make better marketing decisions and respond quickly to trends, like launching Barbie movie products. Mattel now builds stronger customer relationships and plans to keep improving with new technology.

Read more →
Consumer Goods

CASE STUDY Nestlé Purina

Nestlé Purina wanted to better engage pet owners and help them find the right products. They used Experiences by Jebbit to create interactive quizzes and surveys. This helped them collect useful data... and give personalized advice. They reached an 86% completion rate and a 65% lead capture rate. They also lowered their cost to get new leads to just $0.30. Purina now uses this data to run targeted campaigns and plans to expand their efforts.

Read more →
Retail

CASE STUDY Wayfair

Wayfair wanted to engage low-intent customers and increase revenue with personalized product recommendations. They used Experiences by Jebbit to create interactive content, like a style quiz, for the...ir email campaigns. This approach led to a 17% lift in click-through rates and a 55% increase in conversion rates. Wayfair plans to expand these interactive experiences to SMS and push notifications. They learned that testing and refining their approach helped them better engage their customers.

Read more →
Hospitality

CASE STUDY Travel South Dakota

Travel South Dakota wanted to improve how they use visitor data. They used BlueConic to clean and organize their data, create better visitor segments, and automate personalized messages. They deliver...ed targeted content on their website and in emails. They also connected BlueConic with Salesforce Marketing Cloud to make email targeting easier. A/B testing with BlueConic helped them find the best messages and images for their audience.

Read more →
Food & Beverages

CASE STUDY McCormick

McCormick wanted to create fun and engaging content to inspire customers to use their products. They used Experiences by Jebbit to make interactive quizzes and guides, like a Holiday Recipe Guide. Th...is helped them increase engagement and get more email subscribers. Their engagement and completion rates are now higher than platform averages. The interactive experiences also gave them better insights into customer preferences.

Read more →
Sports

CASE STUDY MSG Sports

MSG Sports wanted to connect better with their fans. They used Experiences by Jebbit to collect more fan data and learn about their audience. They created fun and interactive experiences, like a fan ...profile quiz, to engage fans and gather insights. This helped them improve their marketing and retargeting. They also saw more social sharing and stronger fan engagement.

Read more →
lightning

Peers used Blueconic for engagement management and digital marketing

Blueconic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)

Software Failure Risk Guidance

?

for Blueconic

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueconic

BlueConic, Inc News

Product

BlueConic Transforms Marketing Execution with Generative AI Assistants for Personalization and Modeling

BlueConic has introduced generative AI assistants to enhance marketing execution, focusing on advanced personalization and modeling. These new AI-driven tools help marketers automate campaign creation and audience segmentation, enabling brands to deliver more targeted and effective customer experiences. The update positions BlueConic as a leader in AI-powered marketing technology.

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Product

BlueConic Launches Customer Growth Engine to Link Data, AI and Revenue - CMSWire.com

BlueConic has launched its Customer Growth Engine, a new solution designed to connect customer data, artificial intelligence, and revenue generation. The platform aims to help businesses unify data from multiple sources, leverage AI-driven insights, and drive personalized customer engagement to accelerate growth. This launch strengthens BlueConics position in the customer data platform and AI-powered marketing technology space.

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Product

BlueConic Redefines What a CDP Can Do with First-Ever Native Interactive Experiences

BlueConic introduces new native interactive experiences, redefining the capabilities of a Customer Data Platform (CDP).

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Executive

BlueConic Appoints Chief Revenue Officer to Drive Global Growth - PR Web

BlueConic has appointed a new Chief Revenue Officer to help grow the company's business worldwide.

Read more →

BlueConic, Inc Profile

Company Name

BlueConic, Inc

Company Website

https://www.blueconic.com/

Year Founded

2010

HQ Location

Boston, MA

Employees

51-100

Social

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Financials

SERIES B