Bombora Measurement: Product updates, Customer stories, and Insights | 2026 Cuspera

Cloudera used Bombora's intent data to improve its account-based marketing. With a limited paid media budget, Cloudera needed to target the right accounts. Just Media combined Cloudera’s account list... with Bombora’s data to find which accounts showed high interest. They found 28% of 2,500 accounts were ‘in market’ for Cloudera’s solutions. Direct marketing with personalized magazine subscriptions was the most productive channel. The campaign led to strong engagement and measurable ROI, with significant business deals attributed to the effort.
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Triblio used Bombora's Company Surge Intent data with its own first-party data to boost sales engagement. The team launched intent-based sales activation plays, segmenting accounts by interest. This ...approach led to 2X more engaged leads per account on personalized landing pages. SDR revenue influence rose by 18%. Account Executive close rates increased by 28%.
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Bombora’s Company Surge Intent data helped Inbox Insight target the right accounts. 47.9% of 15,295 target accounts showed intent signals, with large organizations driving a 93% increase over baselin...e. Inbox Insight exceeded KPIs, generating 859 MQLs and 454,686 impressions in two months. Leads showing intent rose by 34.9%, and high-intent research activity grew 73%. Bombora’s Planning and Measurement Suite improved lead quality and campaign focus.
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Bombora’s iABM helped AppFolio improve their ABM campaign results. AppFolio ran a head-to-head test comparing iABM to their old ABM platform. iABM increased account penetration by 27% and account sat...uration by 25%. Click-through rates rose 2.5 times, and video completion rates were higher than before. iABM also lowered CPM costs by 27%. AppFolio gained better control and reporting with iABM.
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Bombora's Intent data helped Informa Markets boost campaign response rates from 0.2% to over 1%, sometimes reaching 2%. Informa used Bombora to target accounts more precisely, combining third-party I...ntent data with their own first-party data. This approach led to a 10x higher click-through rate and an 18x reduction in cost per click for their own campaigns. Informa now finds new, relevant audiences and builds stronger client partnerships using Intent data.
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iABM helped a leading B2B retailer improve their account-based marketing. The retailer had trouble using programmatic ads and Intent data because of complex systems. Gradiant used iABM with Bombora d...ata to target every account and track results. The campaign brought 243 new sign-ups and cut cost per sign-up by 59%. The retailer now uses iABM for better campaign delivery and reporting.
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