Buzzsumo: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Buzzsumo
Brand: Buzzsumo
Rating: 4.45 (8414 reviews)

4.45 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(8414)

BuzzSumo: Find the Most Shared Content and Key Influencers

AI Powered

Buzzsumo Overview

BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Use Cases

Customers recommend Content Management, Social Media Management, Engagement Management, as the business use cases that they have been most satisfied with while using Buzzsumo.

Other use cases:

Communication Management
Social Media Marketing
Influencer Marketing
Viral Marketing
Campaign Management
Market Research
Digital Marketing

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Buzzsumo.

Other priorities:

Grow Market Share
Improve Digital And Social Presence
Improve Brand Engagement
Establish Thought Leadership
Build Brand Awareness
Scale Best Practices
Enhance Customer Relationships
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Launch New Products
Improve Efficiency
Improve Consistency
Improve Internal Communications

See all business priorities See less business priorities

Buzzsumo Use-Cases and Business Priorities: Customer Satisfaction Data

Buzzsumo works with different mediums / channels such as Social Media. User Generated Content. Blogs etc.

Buzzsumo's features include SEO, Alerts: Popups & Notifications, Personalization, etc. and Buzzsumo support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Buzzsumo analytics capabilities include Analytics, and Custom Reports.

Reviews

"BuzzSumo is our most favoured tool when it comes to competitor research. It is great that you can compare domains to get a real insight into which social media channels your competitors use the most, how often and when do they post the most content.... This has helped us to shape our marketing strategy!" - Brit Tammeorg

Buzzsumo, Renderforest Video, Walls.io, Missinglettr, Statusbrew, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Buzzsumo

Top Industries

Marketing and Advertising
Internet
Media Production

Popular in

Small Business
Mid Market
Enterprise

Buzzsumo is popular in Marketing And Advertising, Internet, and Media Production and is widely used by Small Business, Mid Market, and Enterprise.

Buzzsumo Customer wins, Customer success stories, Case studies

How does Buzzsumo address your Content Management Challenges?

BuzzSumo assists content marketers with identifying popular content and social media trends. The tool allows for analysis of content performance and identification of influencers. BuzzSumo is limited by a relatively expensive price point for basic features.

"...About BuzzSumo BuzzSumo is a platform for social media analytics and works as a data curating tool for content marketers...." Peer review

Read Reviews

What benefits does Buzzsumo offer for Social Media Management?

BuzzSumo provides social media analytics and content curation tools for marketers. It identifies trending content and influencers based on social shares and helps track content performance. BuzzSumo has limitations in searching for influencers across multiple social media platforms and no longer counts LinkedIn shares.

"...How much of our content is being shared on social media?..." Peer review by Ryan J, SEO Program Manager, Information Technology and Services

Read Reviews

What solutions does Buzzsumo provide for Engagement Management?

BuzzSumo helps identify engaging content by analyzing social media shares and engagement data. It can be used to discover trending topics, competitor strategies, and influencer opportunities. BuzzSumo is limited to content published in the last five years and does not include LinkedIn engagement data.

"...Alexa's Content Exploration tool shows trends for the number of articles published and social media engagement...." How to Scale Organic Traffic (Without Writing a Million Blog Posts) - Business 2 Community plus 3 more

Read Reviews

How can Buzzsumo enhance your Communication Management process?

What Are the key features of Buzzsumo for Social Media Marketing?

BuzzSumo assists in content marketing and social media marketing by providing a robust social search engine. It helps analyze social media performance, research influencers, and identify trending content. BuzzSumo offers a free version, but a paid subscription provides advanced features for businesses.

"...Research is key if you need to succeed with social media marketing...." Top Social Media Marketing Tools For Your Brand In 2019

Read Reviews

14 buyers and buying teams have used Cuspera to assess how well Buzzsumo solved their Social Media Marketing needs. Cuspera uses 8414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS	TESTIMONIALS
Brit Tammeorg Digital Marketing Manager TextMagic	BuzzSumo is our most favoured tool when it comes to competitor research. It is great that you can compare domains to get a real insight into which social media channels your competitors use the most, how often and when do they post the most content. This has helped us to shape our marketing strateg...y! Testimonial By Brit Tammeorg
Tom Phillips BuzzFeed	The data is a starting point for talking about bigger stories, This was very much about breaking into the national conversation. Testimonial By Tom Phillips
Russ Henneberry Founder theCLIKK	Honestly, without BuzzSumo, we wouldn't be able to produce the letter the way we do. Testimonial By Russ Henneberry

CUSTOMERS	TESTIMONIALS
Brit Tammeorg Digital Marketing Manager TextMagic	BuzzSumo is our most favoured tool when it comes to competitor research. It is great that you can compare domains to get a real insight into which social media channels your competitors use the most, how often and when do they post the most content. This has helped us to shape our marketing strateg...y! Testimonial By Brit Tammeorg
Tom Phillips BuzzFeed	The data is a starting point for talking about bigger stories, This was very much about breaking into the national conversation. Testimonial By Tom Phillips
Russ Henneberry Founder theCLIKK	Honestly, without BuzzSumo, we wouldn't be able to produce the letter the way we do. Testimonial By Russ Henneberry

Paul Roetzer | Intro To AI 🤖 For Content Marketers & Comms Pros | BuzzSumo Webinars

Frequently Asked Questions(FAQ)

for Buzzsumo

What is Buzzsumo?

BuzzSumo is a digital content marketing platform that helps marketing team to increase productivity and content success.

BuzzSumo helps teams to generate ideas, create high-performing content, monitor your performance and identify influencers. It helps in discovering high performing content so that you can get more likes, links and shares. It can research and analyses billions of data points to sharpen marketing strategy. It helps in power up your brand, campaign and helps in monitoring and tracking trends so that you can respond rapidly and capture opportunities.

BuzzSumo comes with advanced search engine which helps in discovering high performing content. It offers cross platform search to scan social media and advanced influencer search feature that allows users to use certain operators and strings to deliver more specific results.

What is Buzzsumo used for?

Buzzsumo is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Improve ROI by Content Management, Social Media Management and Engagement Management .