Cardlytics Overview

Cardlytics leverages its card-linked offer network to drive measurable business growth for advertisers. By utilizing deterministic purchase data, Cardlytics enables precise audience targeting, converting both online and in-store transactions. This approach facilitates accurate performance measurement, allowing businesses to understand customer spending patterns down to the penny. Financial institutions and publishers benefit from best-in-class offers, enhancing customer engagement and loyalty. The platform's ability to turn data into actionable insights supports revenue growth, making it a valuable tool for brands seeking to optimize their advertising strategies.

Use Cases

Customers recommend Loyalty Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Cardlytics.

Other use cases:

  • White Labeling
  • Campaign Management
  • Sending & Publishing Communications
  • Digital Signature
  • Segmentation And Targeting
  • Promotion Management
  • Direct Marketing
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Cardlytics.

Other priorities:

  • Grow Market Share
  • Improve ROI
  • Increase Sales & Revenue
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Cardlytics Use-Cases and Business Priorities: Customer Satisfaction Data

Cardlytics's features include Rewards, Gamification, Dashboard, etc. and Cardlytics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Cardlytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns...." Peer review

Cardlytics, Jeeng, TripleLift, Adnow, ContentFleet, etc., all belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Cardlytics uses Purchase Intelligence to help marketers identify opportunities and deliver relevant ads to real people. Results are then precisely measured to ensure effectiveness.

Cardlytics Customer wins, Customer success stories, Case studies

Why is Cardlytics the best choice for Loyalty Management?

How does Cardlytics address your Engagement Management Challenges?

How does Cardlytics address your Campaign Management Challenges?

39 buyers and buying teams have used Cuspera to assess how well Cardlytics solved their Native Advertising needs. Cuspera uses 204 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.

Betterment - Financial Services - Financial Services

Cardlytics partnered with Betterment to boost engagement and spend for neobank customers using a cash back rewards program. The Cardlytics SDK enabled easy integration and a seamless user experience.... Rewards-engaged customers made 18% more purchases at 20% more merchants and spent 12% more daily. Cardholders who previously transacted less than once a week saw a 3x increase in spend and transaction frequency. Customers earning their first cash back reward shopped 5% more often and spent 8% more per day.

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Clarks - Retail - Retail

Cardlytics helped Clarks boost new customer sales both in-store and online. Clarks used Cardlytics’ ad platform and purchase insights to target heavy footwear shoppers and those new to the brand. The... campaign delivered a $17:1 ROAS and 55,000 purchases from new customers. Cardlytics’ analytics identified likely buyers and delivered personalized rewards through partner banks’ digital channels. Clarks gained valuable insights into changing shopping behavior, guiding future business decisions.

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Circle K - Retail - Retail

Cardlytics helped Circle K boost brand loyalty and defend its market share during a major rebranding. Using Cardlytics' ad platform, Circle K targeted lapsed and high-value customers with cashback of...fers. The platform provided deep purchase insights and enabled targeted campaigns for premium fuel. These efforts delivered over 425% incremental return on ad spend and drove significant sales growth for Circle K.

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A&W Restaurants - Restaurants - Restaurants

Cardlytics helped A&W Restaurants boost same-store sales by driving nearly 250,000 purchases from new and lapsed guests. The campaign delivered a $3 to $1 incremental return on ad spend. Cardlytics u...sed purchase data to target likely guests with personalized offers in online banking channels. 45% of lapsed and 26% of new guests returned within 90 days. The solution was easy for franchisees to use and required no extra work at the local level.

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Lulus - Retail - Retail

Cardlytics helped Lulus boost customer acquisition using card-linked offers and purchase data. Lulus saw a 304% increase in customers served and a 326% rise in sales in Q2 year-over-year. iROAS grew ...by 94% after using Cardlytics' analytics and optimization tools. The partnership enabled Lulus to target new shoppers and outperform KPIs. Cardlytics' reporting and insights drove measurable retail marketing results.

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Five Guys - Restaurants - restaurants

Cardlytics helped Five Guys attract new and lapsed guests with personalized offers. Five Guys avoided mass discounting to protect their brand. Cardlytics used purchase insights to target likely diner...s through bank channels. A recent campaign delivered a $4 to $1 incremental return on ad spend. Sales rose 14% among new guests and 15% among lapsed guests. Newly acquired and lapsed guests drove 30% more repeat sales within 90 days.

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About Cardlytics

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Peers used Cardlytics for loyalty management and advertisement

Cardlytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.34/5 ★

Read Reviews (28)
Custom Reports

4.16/5 ★

Read Reviews (20)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.34/5 ★

Read Reviews (28)
Custom Reports

4.16/5 ★

Read Reviews (20)

Software Failure Risk Guidance

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for Cardlytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Cardlytics

Cardlytics, Inc. News

Executive

Cardlytics, Inc.: Governance, Directors and Executives & Committees ...

Cardlytics appointed David Evans as the new Chief Financial Officer, succeeding Alexis DeSieno, who resigned effective March 6, 2026.

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M&A

Cardlytics Completes Sale of Bridg Platform to PAR Technology

Cardlytics has completed the sale of its Bridg platform to PAR Technology, receiving 1.8 million shares of PAR Technology common stock. This divestiture, finalized on March 24, 2026, marks a strategic shift for Cardlytics, allowing it to focus on its core advertising platform by removing the customer data platform asset from its portfolio.

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M&A

Cardlytics Completes Sale of Bridg Assets to PAR Technology

Cardlytics has completed the sale of its Bridg business assets to PAR Technology, receiving 1,810,222 shares of PAR Technology common stock. This transaction allows Cardlytics to focus on its core platform and improve financial flexibility by using the proceeds to reduce debt and enhance its balance sheet. The Bridg employees and operations have transitioned to PAR Technology.

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M&A

PAR Technology closes Cardlytics Bridg deal

PAR Technology has finalized its acquisition of Cardlytics' Bridg, a customer data platform. This deal enhances PAR Technology's capabilities in customer engagement and data analytics.

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Cardlytics, Inc. Profile

Company Name

Cardlytics, Inc.

Company Website

https://www.cardlytics.com/

HQ Location

Atlanta, GA

Employees

251-500

Social

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Financials

SERIES G