Certain: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Certain
Brand: Certain
Rating: 4.19 (406 reviews)

4.19 5

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Product and Vendor News

Events Create Moments. Signals Turn Them Into Revenue. 19/08/2025
From Engagement to Revenue: Activating Event Buying Signals 09/07/2025

Customer stories

Certain Touchpoint helped a leading hearing aid manufacturer boost attendee engagement at global audiology conferences. The company needed an event app to support their brand and improve attendee experience. With Touchpoint, they achieved a 97% in-event app download rate and over 3,100 booth check-ins. Features like gamification, surveys, and personalized agendas made the app easy to use. The company saw record engagement and strong support from Certain's team.
Grand Connection used Certain’s event management platform to fix problems with manual work and scattered data. They unified their event process with automation, making event setup faster and branding consistent. The platform gave them real-time analytics and helped them manage more events without extra staff. They saved money, improved client relationships, and made events better for attendees. Grand Connection now uses AI-powered tools to deliver smarter, more engaging events.
Certain helped National Instruments automate their event management. Before, they had slow, manual processes and took up to 14 days to follow up on leads. With Certain, they integrated event data with their marketing tools. Lead follow-up time became 86% faster. Time spent on event support dropped by 88%. National Instruments now runs more efficient events and gets better results.
Certain Platform helped Rockwell Automation manage over 200 global events. Rockwell had trouble tracking results because their event management was decentralized. They used Certain to centralize event data and automate lead capture. This improved efficiency, reduced setup time, and increased lead quality. Sales teams now follow up on leads in real time, and Rockwell gets better data from events.
Certain helped Red Hat standardize and automate event management. Red Hat needed to improve event data consistency and attendee engagement across 1,600 global events. Certain provided a platform for global standardization, better data collection, and integrated reporting. Red Hat now has streamlined event management, improved attendee quality, and better event insights. The platform supports flexible, data-driven decisions for event marketing.

Product Business Settings

Certain is popular in Information Technology And Services, Education, and Computer Software industries and is widely used by Small Business, Large Enterprise, and Enterprise.

Integrations

Digital Signature

Webinar and Conferencing

Event Management

Certain Product Overview

Certain Event Management Software enables event marketers to create engaging and scalable experiences across virtual, in-person, and hybrid formats. This platform leverages AI-driven buying signals to transform engagement data into actionable sales opportunities. Users can seamlessly manage diverse event types, tailoring solutions to specific needs. A notable feature is its ability to convert participant interactions into meaningful business results, driving greater revenue. This software is ideal for teams looking to maximize event impact through data-driven insights and strategic engagement.

How satisfied the customers are with Certain use-cases

Reviews

"...In addition to being a huge timesaver for us, we are able to implement a lead scoring strategy that enhances the relevancy and accuracy of our engagement program before, during and after events...." Peer review by Jonathan Brown, CRM Analyst, Bazaarvoice