Cision Impact: Use-Cases, Insights and Reviews | 2026 Cuspera

Cision Comms Cloud helped UMass Memorial Health Care reach its goal of 100 positive news stories each year. The media relations team used the platform to research media outlets, target pitches, monit...or coverage, and manage PR campaigns. Cision's media database and analytics tools, plus PR Newswire and HARO integration, made it easier to contact journalists and share stories. UMass Memorial now meets its annual news coverage goal before summer. The platform supports advanced PR campaign management for large healthcare organizations.
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Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis, risk management, and compliance.

CEVA used PR Newswire and Cision services to boost investor awareness in the semiconductor IP sector. The company faced challenges explaining its high P/E ratio and building brand visibility. CEVA ad...opted multimedia assets and infographics in earnings releases to make financial data clear for investors. This approach increased investor and industry interest. CEVA also used webcasts and conference calls to engage its audience.
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Cision Insights helped major airline brands like Lufthansa, Qantas, and Delta manage crisis communications. Social media complaints about travel chaos led to negative media coverage. Airlines used da...ta-driven insights to understand customer frustrations and media trends. The research showed that clear communication during disruptions improved customer sentiment. Airlines that kept travelers informed received positive feedback, turning a crisis into a brand opportunity.
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Cision helped Russo Partners, LLC improve their PR strategy. The firm used Cision for advanced analytics and media outreach. Cision made it easy to generate analytic reports for clients. This helped ...Russo Partners show value and ROI in public relations. Cision also boosted event attendance by helping find relevant reporters. Russo Partners trusts Cision for reliable news distribution and high-quality service.
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Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence for future travel. They used a multi-channel, integrated campaign... to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.
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