commercetools Overview

Commercetools is a headless commerce platform based on microservices and cloud-native technology. It offers an API-first, global solution for modern commerce needs.

Use Cases

Customers recommend Engagement Management, Advertisement, Trade Show Marketing, as the business use cases that they have been most satisfied with while using commercetools.

Other use cases:

  • Products & Pricelist Management
  • Lead Qualification: Technographic
  • Promotion Management
  • Discount Management
  • Content Sharing
  • Customer Case Management
  • Touchpoint Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve Efficiency are the most popular business priorities that customers and associates have achieved using commercetools.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Scale Best Practices
  • Establish Thought Leadership
See all business priorities See less business priorities

commercetools Use-Cases and Business Priorities: Customer Satisfaction Data

commercetools works with different mediums / channels such as Mobile. Video. User Generated Content etc.

commercetools's features include Personalization. and commercetools support capabilities include 24/7 Support, AI Powered, Email Support, etc. also commercetools analytics capabilities include Custom Reports, and Analytics.

Reviews

"...It controls the dataflow and user interaction between front-end client and back-end ERP systems...." Peer review by Manager in Information Technology

Peer review evidence (same sources as the product rating summary)

"...Their API method enables retailers to produce brand value by empowering their commerce squads to design and deliver engaging and unique digital commerce experiences on all channels...." Peer review from Featured Customers
"...They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites...." The World s Most Flexible Commerce Platform
"...Commercetools and BloomReach will showcase The Starter Store at Shoptalk, March 3-5 at the Venetian Exhibit Hall in Las Vegas at the following locations: BloomReach Booth 3610 commercetools Booth 4618 Learn more about the event and request a Starter Store demo here: https://ok.commercetools.com/shoptalk-2019 ..." Commercetools and BloomReach Launch Digital Experience Ecommerce Solution for Retailers and Brands

commercetools, belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for commercetools

Top Industries

  • Information Technology and Services
  • Food & Beverages

Popular in

  • Small Business
  • Enterprise
  • Mid Market

commercetools is popular in Information Technology And Services, and Food & Beverages, and is widely used by Small Business, Enterprise, and Mid Market.

commercetools Customer wins, Customer success stories, Case studies

How does commercetools address your Engagement Management Challenges?

24 buyers and buying teams have used Cuspera to assess how well commercetools solved their E-Commerce Software needs. Cuspera uses 232 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

 

CHRIST Juweliere und Uhrmacher - Retail - Large

CHRIST chooses fulfillmenttools and commercetools for a future-proof commerce architecture

Cologne, Germany

CHRIST Juweliere und Uhrmacher adopts commercetools Sphere to enhance its commerce architecture, focusing on omnichannel order management across Germany, Austria, and the Netherlands. The integration... aims to improve operational flexibility and customer experience by leveraging a modular, API-native platform. This strategic move supports CHRIST's goal of a future-proof, scalable commerce system.

Read on →
 

JD Sports Fashion signs on as first retailer to use commercetools and ...

JD Sports Fashion becomes the first retailer to implement commercetools' Agentic Jumpstart solution and Stripe's Agentic Commerce Suite, enabling AI-driven shopping experiences. This integration allo...ws JD Sports' US customers to make purchases via AI platforms like Copilot, Gemini, and ChatGPT, enhancing their digital commerce capabilities without replatforming. The partnership aims to streamline AI-led discovery and transactions, positioning JD Sports at the forefront of AI commerce.

Read on →
 

commercetools Powers Record Cyber Week Performance for Global Enterprises

commercetools announced that its platform processed $4.5 billion in GMV during Cyber Week 2025, marking a 48% year-over-year growth. The platform maintained 100% uptime, supporting record traffic and... enabling customers to leverage AI-powered shopping channels. This performance underscores a shift towards AI-driven commerce strategies, with enterprises like Frasers Group and Liverpool adopting commercetools' capabilities to enhance their digital commerce foundations.

Read on →
 

The Vitamin Shoppe - Retail - Large

Secaucus, USA

commercetools helped The Vitamin Shoppe modernize its eCommerce platform. The company moved from a legacy system to a composable commerce architecture. Shopping cart API responses became 4x faster an...d data processing improved 10x. Deployment cycles accelerated from bi-weekly to multiple updates per week. The new system handled peak sales events with no downtime. Developers now focus on innovation instead of maintenance.

Read more →
 

Treedom - Retail - Small

Florence, Italy

Treedom used commercetools to migrate to composable commerce in just five months. The new platform improved stock management and made it easier to handle multiple markets and currencies. Treedom saw ...a 4% increase in conversion rate and a 48% rise in recurrent buyers. Average order value grew by 7% year over year. The migration also reduced customer care tickets and sped up purchase funnels.

Read more →
 

Skruvat - Retail - Medium

Stockholm, Sweden

Skruvat used commercetools to modernize its eCommerce platform in just four months. The new system increased average basket value by 5% and improved Google PageSpeed scores from 15 to 80. Marketing t...eams can now launch campaigns twice as fast without developer help. Developers spend 90% of their time on new features instead of maintenance. Skruvat expanded to Denmark in four weeks and can now add new products and enter markets faster.

Read more →

Commercetools digs Normet out of the "no B2B eCommerce" hole

Video Thumbnail
lightning

Peers used commercetools for engagement management and advertisement

commercetools Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.68/5 ★

Read Reviews (19)
Analytics

4.49/5 ★

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.68/5 ★

Read Reviews (19)
Analytics

4.49/5 ★

Read Reviews (7)

commercetools Integrations

commercetools integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.15/5 ★

Read Reviews (7)
Data Import

3.78/5 ★

Read Reviews (6)

Crownpeak Product Discovery Engine

4.37 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adapt Business contact database

4.42 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

NewStore Mobile POS

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Riskified

4.46 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adyen

4.44 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for commercetools

Overall Risk Meter

Low Medium High

Top Failure Risks for commercetools

commercetools News

Product

commercetools Launches New Trust Center and Industry Certifications

commercetools has launched a new Trust Center and achieved ISAE 3402 Type 2 and SOC 2 Type 2 certifications. The Trust Center provides centralized access to security documentation, enhancing customer assurance and streamlining procurement and security reviews. This initiative underscores commercetools' commitment to enterprise-grade security and compliance.

Read more →
Product

commercetools Launches Modular Commerce Offerings

commercetools has launched standalone modules for Core Commerce and Product Catalog, allowing enterprises to modernize commerce capabilities without full replatforming. Built on the API-native Sphere platform, these offerings enable integration with existing systems, facilitating incremental modernization and quicker adoption of AI-powered commerce solutions.

Read more →
Awards

commercetools Earns 24 Medals in 2026 Paradigm B2B Combine

commercetools received recognition across all 24 categories in the 2026 Paradigm B2B Combine reports, earning 16 gold medals. This recognition underscores its innovation and commitment to modernizing digital commerce for the AI era, with improvements in areas like site search and modular commerce.

Read more →
Awards

commercetools Wins 24 Medals in Paradigm B2B Combine Reports

commercetools received 24 medals, including 16 gold, in the 2026 Paradigm B2B Combine Reports, recognized for its capabilities in vision, strategy, execution, and customer success. The awards highlight commercetools' innovation in AI-driven digital commerce solutions for B2B enterprises.

Read more →

commercetools Profile

Company Name

commercetools

Company Website

https://commercetools.com/

HQ Location

Munich, Bayern

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE