commercetools Overview

Commercetools is a headless commerce platform based on microservices and cloud-native technology. It offers an API-first, global solution for modern commerce needs.

Use Cases

Customers recommend Engagement Management, Advertisement, Trade Show Marketing, as the business use cases that they have been most satisfied with while using commercetools.

Other use cases:

  • Products & Pricelist Management
  • Lead Qualification: Technographic
  • Promotion Management
  • Discount Management
  • Content Sharing
  • Customer Case Management
  • Touchpoint Management
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Business Priorities

Acquire Customers and Improve Efficiency are the most popular business priorities that customers and associates have achieved using commercetools.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Scale Best Practices
  • Establish Thought Leadership
See all business priorities See less business priorities

commercetools Use-Cases and Business Priorities: Customer Satisfaction Data

commercetools works with different mediums / channels such as Mobile. Video. User Generated Content etc.

commercetools's features include Personalization. and commercetools support capabilities include 24/7 Support, AI Powered, Email Support, etc. also commercetools analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Their API method enables retailers to produce brand value by empowering their commerce squads to design and deliver engaging and unique digital commerce experiences on all channels...." Peer review from Featured Customers

commercetools, belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for commercetools

Top Industries

  • Information Technology and Services
  • Food & Beverages

Popular in

  • Small Business
  • Enterprise
  • Mid Market

commercetools is popular in Information Technology And Services, and Food & Beverages, and is widely used by Small Business, Enterprise, and Mid Market.

commercetools Customer wins, Customer success stories, Case studies

How can commercetools enhance your Engagement Management process?

24 buyers and buying teams have used Cuspera to assess how well commercetools solved their E-Commerce Platform needs. Cuspera uses 232 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

 

JD Sports Fashion signs on as first retailer to use commercetools and ...

JD Sports Fashion becomes the first retailer to implement commercetools' Agentic Jumpstart solution and Stripe's Agentic Commerce Suite, enabling AI-driven shopping experiences. This integration allo...ws JD Sports' US customers to make purchases via AI platforms like Copilot, Gemini, and ChatGPT, enhancing their digital commerce capabilities without replatforming. The partnership aims to streamline AI-led discovery and transactions, positioning JD Sports at the forefront of AI commerce.

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commercetools Powers Record Cyber Week Performance for Global Enterprises

commercetools announced that its platform processed $4.5 billion in GMV during Cyber Week 2025, marking a 48% year-over-year growth. The platform maintained 100% uptime, supporting record traffic and... enabling customers to leverage AI-powered shopping channels. This performance underscores a shift towards AI-driven commerce strategies, with enterprises like Frasers Group and Liverpool adopting commercetools' capabilities to enhance their digital commerce foundations.

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commercetools Enables Lallemand to Build Digital Commerce Experiences - MarTech Cube

commercetools helps Lallemand create digital commerce experiences.

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Normet - Manufacturing

commercetools helped Normet move its spare parts catalog of 65,000 SKUs online. Normet wanted to make ordering easier for customers and reduce manual work for sales teams. The new eCommerce portal la...unched in just 4.5 months. Customers can now check prices and availability quickly and order online. Sales teams now focus on more valuable tasks. Normet collects feedback to keep improving the portal.

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Commercetools digs Normet out of the "no B2B eCommerce" hole

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Peers used commercetools for engagement management and advertisement

commercetools Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.68/5 ★

Read Reviews (19)
Analytics

4.49/5 ★

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.68/5 ★

Read Reviews (19)
Analytics

4.49/5 ★

Read Reviews (7)

Software Failure Risk Guidance

?

for commercetools

Overall Risk Meter

Low Medium High

Top Failure Risks for commercetools

commercetools News

Product

commercetools Launches, AgenticLift, a New Standalone Agentic Offering to Help Enterprises Accelerate Revenue Without Replatforming - PR Newswire

Commercetools has launched AgenticLift, a standalone agentic offering that allows enterprises to integrate AI-driven shopping experiences without replatforming. This solution enables businesses to connect legacy systems to AI-powered discovery, carting, and checkout processes, facilitating revenue capture in agent-led channels. The launch is part of commercetools' strategy to support enterprises in modernizing their commerce operations while maintaining existing systems.

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Product

commercetools Unveils Preview Intelligent Search for Cora Powered by Google Cloud's Vertex AI platform at NRF 2026

commercetools unveiled a preview of its AI-native shopping companion, Cora, powered by Google Cloud's Vertex AI platform at NRF 2026. This integration aims to enhance product discovery and conversion by interpreting shopper intent in real-time, maintaining brand control, and reducing cart abandonment. The preview demonstrates how intelligent conversational discovery can operate within enterprise commerce environments, offering a branded experience without relying on third-party marketplaces.

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Product

commercetools announced a set of customer and platform updates at NRF 2026 - MarTech Cube

Commercetools announced updates at NRF 2026, highlighting its AI-driven commerce capabilities. The company introduced AI Hub and Agentic Commerce Suite (ACS) with Stripe, enabling retailers like JD Sports to convert AI-driven product discovery into transactions. New customer Nespresso adopts commercetools for global commerce needs, emphasizing unified commerce infrastructure for AI-led experiences.

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Partnership

JD Sports partners with commercetools for AI shopping integration - Investing.com

JD Sports has partnered with commercetools to integrate AI shopping capabilities, allowing customers to make one-click purchases through platforms like Microsoft Copilot, Google Gemini, and OpenAI's ChatGPT. This initiative will initially roll out in the US, with plans to expand to the UK and Europe later in 2026.

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commercetools Profile

Company Name

commercetools

Company Website

https://commercetools.com/

HQ Location

Munich, Bayern

Employees

101-250

Social

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Financials

PRIVATE