Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
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Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...All kinds of usage metrics for publishers that we work with daily...." Peer review by User

Comscore, Datami, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Customer wins, Customer success stories, Case studies

How can Comscore enhance your Engagement Management process?

How can Comscore optimize your Sending & Publishing Communications Workflow?

How does Comscore address your Public Relations Challenges?

What makes Comscore ideal for Media Planning?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Comscore and Santikos Entertainment Announce Five-Year Circuit... - Comscore, Inc. - comScore

Comscore has entered a five-year agreement with Santikos Entertainment to deploy its Cinema ACE and Enterprise Web solutions across all Santikos locations. This expansion follows Santikos' acquisitio...n of VSS - Southern Theatres, which previously utilized these Comscore technologies. The rollout aims to enhance theatre management and streamline operations, reinforcing the partnership between the two companies.

Read on →
 

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales - Comscore

Comscore's collaboration with The Trade Desk enabled Hawthorne Advertising to enhance CTV reach for an HVAC and plumbing client. By leveraging Comscore Campaign Ratings, the agency achieved a 42% rea...ch extension and a 12% revenue lift in targeted ZIP codes. The strategy focused on granular geographic and demographic targeting, optimizing media spend and minimizing waste.

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A top market TV station - Media Production

Comscore's MMX and Plan Metrix solutions helped a top market TV station find key automotive insights for local dealerships. The station used these tools to show their audience was the best digital ch...oice for reaching auto intenders, especially electric vehicle buyers. The data showed the station's audience was unique compared to auto information sites. The station used these insights to help auto dealers target new buyers and to train their sales teams.

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A multi-national pharmaceutical company - Pharmaceuticals

Comscore Campaign Ratings helped a multi-national pharmaceutical company target high-income households. The company used extended demographics to segment audiences by income, race, and presence of ch...ildren. They identified publisher partners that best reached high-income households. Over 63% of campaign impressions went to households earning $75k or more. Some partners achieved a 7% higher reach to this group than others. The company increased spend on top-performing networks to improve future campaign results.

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Forever Network - Media Production

Comscore Social helped Forever Network, a sports media group, expand from Australia to the U.S. They needed to measure social media performance and stay competitive. Comscore Social gave them daily b...enchmarking reports and audience engagement data. From 2022 to 2023, their total social engagement grew by 117%, with another 15% increase in 2024. Their ranking in the U.S. Media 100 Index improved from #30 to #22, and from #10 to #8 among U.S. exclusive sports publishers.

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H&L Partners - Marketing And Advertising

Comscore Predictive Audiences helped H&L Partners improve campaign results for a leading QSR brand. H&L Partners used Comscore's privacy-friendly contextual audiences to match cookie-based targeting ...performance at a lower cost. The solution outperformed other AI contextual segments. Results included a 34% lower cost-per-click compared to competitor behavioral audiences, a 129% higher click-through-rate, and a 59% lower cost-per-click versus competitor AI contextual segments. H&L Partners praised Comscore for helping future-proof their campaigns without cookies.

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Frequently Asked Questions(FAQ)

for Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Competitors

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Product

Comscore Launches Audio Targeting and Measurement Capabilities... - Comscore, Inc. - comScore

Comscore has launched new audio targeting and measurement capabilities on The Trade Desk platform, enhancing advertisers' ability to plan, target, and measure audio inventory, including streaming audio and podcasts. This integration allows advertisers to activate AI-powered predictive audiences and contextual segments, offering privacy-conscious solutions without relying on user IDs. The initiative highlights the growing importance of audio in digital media and aims to provide advertisers with improved cross-platform support and incremental reach.

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Financial

Comscore Completes Recapitalization Transaction with Preferred... - comScore

Comscore completed a recapitalization transaction with its preferred stockholders, exchanging Series B preferred shares for common and new Series C preferred stock. This move, approved by common stockholders, aims to enhance financial flexibility, eliminate an $18 million annual dividend, and strengthen corporate governance, positioning Comscore for long-term growth in media evaluation through AI.

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Product

Comscore launches daily program-level reporting with deduplicated insights on shows & episodes across CTV & linear TV

Comscore introduced a daily program-level reporting tool that provides deduplicated insights on shows and episodes across connected TV (CTV) and linear TV. This new feature aims to enhance media planning and evaluation by offering more granular data.

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Partnership

Comscore and Marcus Theatres Announce Five-Year Extension for... - Comscore, Inc.

Comscore and Marcus Theatres have extended their partnership for five years, continuing the use of Comscores Cinema ACE and Enterprise Web solutions. This renewal ensures Marcus Theatres will maintain its use of Comscore's theatre and circuit management systems, enhancing operational efficiency and the moviegoer experience. The agreement emphasizes both companies' commitment to advancing theatre technology.

Read more →

Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

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Financials

IPO