Consensus: Use-Cases, Insights and Reviews | 2026 Cuspera

4.36 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Consensus Enterprises - Scale Presales Effortlessly

Consensus Overview

Consensus addresses the challenge of lengthy sales cycles and slow lead conversion. It offers a Demo Automation and Product Experience Platform that accelerates lead conversion by four times and reduces sales cycles by 68%. The platform enables businesses to create, send, and track pre-sales demos efficiently. This empowers sales teams to provide buyer-led experiences, streamlining the sales process. An AI demo assistant, Claraty, further enhances the platform by aiding in demo personalization and engagement tracking. Through these features, Consensus optimizes the demo process, ultimately driving faster deal closures and supporting revenue growth.

Use Cases

Customers recommend Engagement Management, Content Management, Collaboration, as the business use cases that they have been most satisfied with while using Consensus.

Other use cases:

Generation Of New Leads
Account Management
Training & Onboarding
Channel Marketing
Lead Qualification
Segmentation And Targeting
Personalized Marketing

See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Consensus.

Other priorities:

Improve ROI
Scale Best Practices
Establish Thought Leadership
Increase Customer Life Time Value
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally

See all business priorities See less business priorities

Consensus Use-Cases and Business Priorities: Customer Satisfaction Data

Consensus works with different mediums / channels such as E-Mail. and Video.

Consensus's features include Personalization, and Templates. and Consensus support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Consensus analytics capabilities include Analytics, and Custom Reports.

Reviews

"If [a prospect] won’t even watch an interactive demo, how real can they be?" - Tod Goulds

Peer review evidence (same sources as the product rating summary)

"...They give us the ability to refine our persona profiles, gather a fuller picture of the entire buying group through the share feature and provide an engaging digital experience...." Peer review by Darci D, Marketing Communication Manager | Digital SaaS, Computer Software

"...Instead of relying on our contacts to try and share documents/files as best they can and hope it goes well, we get the chance to make sure the product is presented in the proper light and context through the use of the video clips...." Peer review by TJ R, Director of Sales, Computer Software

"...Now suddenly a single demo can be shared to a broad range of prospects and stakeholders without requiring each one to sit through mountains of material they don..." Peer review

Consensus, BrightTALK, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Consensus, the leading demo automation platform, converts leads 4x faster and reduces sales cycles by 68%. Their interactive video platform helps create, send, and track pre-sales demos effectively.

Popular Business Setting

for Consensus

Top Industries

Computer Software
Human Resources
Construction

Popular in

Enterprise
Small Business
Mid Market

Consensus is popular in Computer Software, Human Resources, and Construction and is widely used by Enterprise, Small Business, and Mid Market.

Consensus Customer wins, Customer success stories, Case studies

How can Consensus optimize your Engagement Management Workflow?

What Are the key features of Consensus for Content Management?

What makes Consensus ideal for Collaboration?

How does Consensus facilitate Generation Of New Leads?

How does Consensus address your Account Management Challenges?

11 buyers and buying teams have used Cuspera to assess how well Consensus solved their Authoring and Publishing needs. Cuspera uses 325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

CUSTOMERS	TESTIMONIALS
Tod Goulds Senior Director Oracle	If [a prospect] won’t even watch an interactive demo, how real can they be? Testimonial By Tod Goulds

CUSTOMERS	TESTIMONIALS
Tod Goulds Senior Director Oracle	If [a prospect] won’t even watch an interactive demo, how real can they be? Testimonial By Tod Goulds

Trintech - Financial Services - Large

Dallas, USA

Consensus helped Trintech cut unqualified demos by 89%. Demo delivery lag time dropped by 13 days. Trintech automated 85% of demo-related tasks. The sales team now spends more time with real buyers. ...Buyers are better qualified before live demos. The digital demo experience improved sales cycle speed and buyer confidence.

Visma Raet - Information Technology And Services - Large

Amersfoort, Netherlands

Consensus helped Visma Raet cut demo lag time from 21 days to zero. The sales team used demo automation to pre-qualify prospects, reducing unqualified demos by 90%. Presales gained over 20 hours per ...week to focus on high-value work. Sales and presales teams improved cooperation and reduced repetitive tasks. Buyers got instant access to product demos, speeding up the sales cycle.

Esker - Information Technology And Services - Large

Lyon, France

Consensus helped Esker double their win rate and cut sales cycles in half. Esker used Consensus to automate demos, freeing up presales to focus on high-value deals. Sales engineers now handle 60% mor...e opportunities, with 80% of deals including multiple products. North American sales teams hit 100% quota, and unqualified demos dropped by 20%. Personalized product experiences improved buyer engagement and drove business growth.

Asana - Information Technology And Services - Large

San Francisco, USA

Consensus helped Asana nearly double its sales win rate, increasing it from 32% to 57%. The platform saved over 400 full-time employee hours through demo automation. Asana's sales cycle became 18% fa...ster, and $800k in revenue was closed without live solutions consultant calls. The new Scaled Solutions program enabled more customers to access high-quality product demos and education. Sales reps spent less time on admin work and more on revenue-generating activities.

G&A Partners - Human Resources - Medium

Houston, USA

Consensus helped G&A Partners automate sales demos, letting one sales engineer support 90 reps. The team cut live intro demos by 50% and reduced unqualified demos by 60%. Sales cycles became 23% fast...er, and demo lag time dropped from weeks to just one week. G&A gained 25% more presales capacity and removed 445 hours of demo work. Automated demos gave buyers a better experience and helped sales reps close deals faster.

Sovos - Information Technology And Services - Large

Boston, USA

Consensus helped Sovos cut live sales engineer calls by 67% using demo automation. The team eliminated a two-week demo lag and sped up SMB sales cycles by 60%. Sales engineers gained time to speciali...ze, with product specialization up 50%. The average demo view time reached 11 minutes. Sovos now closes some deals in just 39 minutes, improving sales efficiency and work-life balance.