Contactlab: Use-Cases, Insights and Reviews | 2025 Cuspera

Contactlab helped Chico Mendes launch its first digital loyalty program. Chico Mendes wanted to build a customer database, understand its shoppers, and increase store visits year-round. Contactlab cr...eated an omnichannel loyalty program with a digital card, easy tools for staff, and automated marketing journeys. The program led to 56% of registrants being contactable for marketing, 48% profiled, a 4% monthly database growth, a 23% increase in average transaction value, and 38% of customers redeeming coupons.
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Contactlab helped Eataly improve its loyalty program. Eataly wanted to boost customer engagement and retention. Contactlab provided a customer data platform and loyalty modules. The new Eataly Club p...rogram uses points, missions, and instant win features. Loyal customers spend twice as much as the average customer. 31% of the database are loyal cluster members. 44% of revenue is influenced by opened marketing emails.
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Contactsend helped Fondazione AIRC manage email marketing for 12 years. AIRC used Contactsend for campaign management, donor journey automation, and lead generation. Contactlab set up data flows, des...igned forms, and automated donor communications. A/B testing improved open rates, click rates, and donations. Regular reviews and optimizations increased engagement and ROI from email campaigns.
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Contactlab helped Kappa and K-Way build a new digital strategy for email marketing. The challenge was to create a stronger connection with customers and boost purchase conversions. Contactlab analyze...d competitors, set up best practices, and made a detailed email campaign calendar. They ran workshops and built custom newsletter templates. The result was a clear brand strategy, flexible tools for marketing teams, and a scalable model for personalized communication.
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MailUp CDP helped Scalo Milano Outlet & More redesign their loyalty program. The goal was to make the loyalty card easier to use and to increase registrations. The solution unified loyalty data for B...2C, retail, and B2B users. Scalo Milano saw loyalty customers almost quadruple, with a 275% increase. Annual loyalty signups rose by 138%. Loyalty sales nearly tripled, up 166%. Average annual visits per loyalty customer grew by 146%. Average annual spend per loyalty customer increased by 24%. High spender loyalty customers rose by 260%.
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Contactlab's Customer Data Platform helped Society Limonta improve email marketing with a data-driven, customer-centric approach. The solution unified customer data from retail and e-commerce, enabli...ng targeted campaigns and personalized communications. Abandoned cart recovery increased by 27.3%. Thank you emails led to 6.2% of customers making another purchase. Key user segments grew by 8%. The platform optimized email processes and supported strategic engagement, boosting sales and customer retention.
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