ContentWRX: Use-Cases, Insights and Reviews | 2026 Cuspera

Content Science helped a leading credit monitoring firm rebuild trust with consumers after data breaches and lawsuits. The firm used Content Science's tools to audit content, analyze performance, and... develop a new content strategy. They tested new content concepts with consumers to improve clarity and tone. The marketing team received a turnkey approach to scale content operations and improve impact. Some recommendations were not followed, leading to unfavorable legal outcomes and continued trust challenges.
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Content Science used CS Heed and CS Lab to help the University of Portsmouth reach new audiences in North America. They created a native advertising campaign using existing research content. The camp...aign ran for three months and delivered over half a million impressions on top U.S. publisher sites. The results exceeded Nativo’s benchmarks and increased website engagement. The university also gained insights for future campaigns.
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Content Science helped CFA Institute modernize its content strategy. CFA Institute needed to improve digital content for its global members. Content Science did a custom analysis and gave 38 strategi...c recommendations. The audit found ways to make content more personal and effective. The results included a new content vision and better user journeys. Content is now seen as an asset across the organization.
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Content Science helped a large home improvement retailer improve its B2B strategy. The retailer wanted to validate its customer experience plans for professional customers. Content Science used secre...t shopping, contextual inquiry, and content auditing to study competitors and gather insights. The research benchmarked B2B customer experience and communications. The retailer used these findings to update its strategy and focus on digital tools and content for pros.
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Content Science helped a large global SaaS company assess its readiness for using artificial intelligence in customer experience content. The company wanted to use AI for more types of content and ac...ross more stages of the content lifecycle. Content Science provided a live workshop and consulting to help the team set priorities, identify risks, and create a roadmap for AI adoption. The solution brought leaders together and accelerated alignment on the vision and plan. The company made strong progress in using AI for customer experience content while reducing risks.
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Content Science helped the Centers for Disease Control and Prevention improve their Travelers’ Health content. The challenge was that many users could not find travel vaccine information, leading to ...high call center volume. Content Science analyzed and tested the content, then provided recommendations and a new content concept. The CDC team aligned around a new direction and received a clear roadmap to improve their site.
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