CROSSBEAM Overview

Crossbeam's Ecosystem Revenue Platform addresses the challenge of fragmented sales, marketing, and partnership efforts. It solves this by providing actionable insights that align these functions to unlock growth opportunities. The platform transforms CRM systems into robust ecosystem revenue engines, enabling businesses to close deals more quickly and increase revenue. Through its ecosystem-led growth strategy, Crossbeam helps organizations build stronger pipelines and target the right accounts, ensuring long-term customer retention and market expansion. By integrating ecosystem insights, businesses can effectively turn their partner networks into primary revenue sources, enhancing their go-to-market strategies.

Use Cases

Customers recommend Onboarding, Collaboration, Workflow Management, as the business use cases that they have been most satisfied with while using CROSSBEAM.

Other use cases:

  • Channel Marketing
  • Playbook Creation
  • Generation Of New Leads
  • Account Management
  • Contract Management
  • Engaging And Following Up
  • Lead Qualification: Technographic
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using CROSSBEAM.

Other priorities:

  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Increase Sales & Revenue
See all business priorities See less business priorities

CROSSBEAM Use-Cases and Business Priorities: Customer Satisfaction Data

CROSSBEAM works with different mediums / channels such as Channel Partners. Chat. Slack etc.

CROSSBEAM's features include Dashboard, Alerts: Popups & Notifications, and Templates. and CROSSBEAM support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also CROSSBEAM analytics capabilities include Custom Reports, and Analytics.

Reviews

"Using Crossbeam to understand just one of the partner technologies our target accounts were using generated three net new opportunities in less than a week — we never had this information before." - Zac Fuld

CROSSBEAM, ZINFI, LeadMethod, eZee Centrix, PartnerStack, etc., all belong to a category of solutions that help Channel Partner Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crossbeam is the leading Ecosystem-Led Growth platform used for account mapping and co-selling. Leading companies use it to win larger deals more quickly.

Popular Business Setting

for CROSSBEAM

Top Industries

  • Telecommunications
  • Computer Software
  • Internet

Popular in

CROSSBEAM is popular in Telecommunications, Computer Software, and Internet and is widely used by

CROSSBEAM Customer wins, Customer success stories, Case studies

What Are the key features of CROSSBEAM for Onboarding?

How can CROSSBEAM enhance your Collaboration process?

What benefits does CROSSBEAM offer for Workflow Management?

Why is CROSSBEAM the best choice for Channel Marketing?

How can CROSSBEAM optimize your Playbook Creation Workflow?

54 buyers and buying teams have used Cuspera to assess how well CROSSBEAM solved their Channel Partner Management needs. Cuspera uses 499 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Channel Partner Management needs.

CUSTOMERS TESTIMONIALS
CROSSBEAM testimonial

Zac Fuld

Partnerships Manager, Technology

Heap
Using Crossbeam to understand just one of the partner technologies our target accounts were using generated three net new opportunities in less than a week — we never had this information before. Testimonial By Zac Fuld
CROSSBEAM testimonial

Chris Formosa

Technology Partnerships Advocate

FullStory
I mention Crossbeam to everyone. I get them on a screen share and they all react by saying 'Oh my god, I need this! Testimonial By Chris Formosa
CROSSBEAM testimonial

James King

Strategic Alliances Manager

Uberflip
We were able to exceed our partner-referred lead target by 20%, and it’s not even the end of our quarter. Testimonial By James King
CUSTOMERS TESTIMONIALS
CROSSBEAM testimonial

Zac Fuld

Partnerships Manager, Technology

Heap
Using Crossbeam to understand just one of the partner technologies our target accounts were using generated three net new opportunities in less than a week — we never had this information before. Testimonial By Zac Fuld
CROSSBEAM testimonial

Chris Formosa

Technology Partnerships Advocate

FullStory
I mention Crossbeam to everyone. I get them on a screen share and they all react by saying 'Oh my god, I need this! Testimonial By Chris Formosa
CROSSBEAM testimonial

James King

Strategic Alliances Manager

Uberflip
We were able to exceed our partner-referred lead target by 20%, and it’s not even the end of our quarter. Testimonial By James King

Zeta Global - Marketing And Advertising

Zeta Global used Crossbeam, LinkedIn, and an Ecosystem-Led Growth strategy to boost enterprise lead generation. The company had never run a partner strategy before. They educated their go-to-market t...eams and used Crossbeam to connect with system integrators and agencies. This approach led to 15 new enterprise-level leads in the first year. Zeta Global saw a 30% increase in partner-sourced enterprise leads.

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AB Tasty - Computer Software

Crossbeam helped AB Tasty speed up sales qualification and improve partner collaboration. The platform's account mapping features made it easy for sales teams to find warm leads from partners. AB Tas...ty used Crossbeam to embed ecosystem intelligence into their CRM. This led to more partner-sourced opportunities and $10M in sourced or influenced revenue potential. The partnership team at AB Tasty saw faster results and better engagement with sales.

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LeanData - Computer Software

Crossbeam helped LeanData boost partner-influenced revenue from 3% to 80% in one year. LeanData used Crossbeam’s Salesforce Widget, Custom Object, and Slack integration to make partner data easy to a...ccess for sales and customer success teams. The team saw a 15% increase in partner-sourced revenue and 24% higher annual contract values for partner-influenced deals. Crossbeam made it simple for LeanData’s reps to prioritize accounts, accelerate co-selling, and reduce churn risks. LeanData’s go-to-market teams now self-serve partner data to drive more revenue.

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GoCardless - Financial Services

GoCardless used Crossbeam to boost partner-influenced deals and improve partner collaboration. The company saw 30–40% of its deals each quarter influenced by partners. Crossbeam enabled deep account ...mapping, ecosystem-informed prospecting, and data-driven marketing campaigns. GoCardless streamlined relationship management and increased transparency with Crossbeam. The platform helped the team manage 85 partners and scale their partnership operations.

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Gorgias - Computer Software

Crossbeam helped Gorgias increase partner-influenced revenue by 30% in eight months. Gorgias used Crossbeam for account mapping, referral exchange, and automation. The partnerships team grew from 8 t...o 18 people in less than a year. Nearly 50% of Gorgias’ total revenue is now influenced by partners. Gorgias made it easier for partners and internal teams to work together using Crossbeam integrations and co-selling guidelines.

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RollWorks - Marketing And Advertising

Crossbeam helped RollWorks boost customer retention by 30%. RollWorks used Crossbeam's partner data and integrations with Salesforce, Slack, and Chrome. Sales teams improved outreach and co-selling w...ith partner insights. 80% of deals became partner-influenced, closing at a 66% higher rate. Onboarding managers used Crossbeam to speed up integration adoption and cut time-to-value by 16%.

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How Friendbuy Used Crossbeam to Add 30% More Opportunities to Its Pipeline

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Peers used CROSSBEAM for onboarding and collaboration

CROSSBEAM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.27/5 ★

Read Reviews (1)
Custom Reports

4.46/5 ★

Read Reviews (104)
Analytics

4.42/5 ★

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.27/5 ★

Read Reviews (1)
Custom Reports

4.46/5 ★

Read Reviews (104)
Analytics

4.42/5 ★

Read Reviews (26)

Software Failure Risk Guidance

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for CROSSBEAM

Overall Risk Meter

Low Medium High

Top Failure Risks for CROSSBEAM

Crossbeam, Inc Profile

Company Name

Crossbeam, Inc

Company Website

https://www.crossbeam.com/

HQ Location

1315 Walnut Street, Suite 300, Philadelphia, PA 19107

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