Crystal Overview

Crystal enhances sales interactions by providing DISC personality profiles for buyers. This platform equips sales teams with insights to tailor conversations, improving engagement and communication effectiveness. By understanding personality traits, sales professionals can approach each meeting with confidence, aligning their strategies to resonate with individual buyers. This personalized approach fosters stronger relationships and can lead to increased conversion rates. Crystal's unique selling point lies in its ability to humanize sales processes, ensuring that each interaction is meaningful and impactful.

Use Cases

Customers recommend Communication Management, Coaching, Social Media Management, as the business use cases that they have been most satisfied with while using Crystal.

Other use cases:

  • Lead Qualification
  • Onboarding
  • Engaging And Following Up
  • Creating Knowledge Base
  • Generation Of New Leads
  • Competitive Intelligence
  • Workflow Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Crystal.

Other priorities:

  • Scale Best Practices
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Internal Communications
  • Improve Brand Engagement
  • Establish Thought Leadership
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Crystal Use-Cases and Business Priorities: Customer Satisfaction Data

Crystal works with different mediums / channels such as E-Mail. Social Media. Twitter etc.

Crystal's features include Personalization. and Crystal support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Crystal analytics capabilities include Custom Reports, and Analytics.

Reviews

"...It can help in interaction and meaningful communication...." Peer review by User

Crystal, Nimble CRM, Simplify360, Nutshell CRM, Sentiment.io, etc., all belong to a category of solutions that help Social CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crystal, the personality data platform, reveals DISC personality profiles for buyers, enabling sales teams to maximize conversation impact. Sales teams benefit from tailored insights.

Popular Business Setting

for Crystal

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Human Resources

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Crystal is popular in Computer Software, Marketing And Advertising, and Human Resources and is widely used by Mid Market, Small Business, and Enterprise.

Crystal Customer wins, Customer success stories, Case studies

What makes Crystal ideal for Communication Management?

How can Crystal optimize your Coaching Workflow?

How can Crystal optimize your Social Media Management Workflow?

What Are the key features of Crystal for Lead Qualification?

How efficiently Does Crystal manage your Onboarding?

32 buyers and buying teams have used Cuspera to assess how well Crystal solved their Social CRM needs. Cuspera uses 257 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social CRM needs.

Window World of North Atlanta - Construction

Crystal Knows helped Window World of North Atlanta fix communication problems and lower employee turnover. The company used Crystal Knows to understand team personalities and improve how people work ...together. Turnover dropped from 50% in Q1-2021 to 0% in Q4-2022. Teamwork and company culture got much better. Employees felt more valued and understood.

A leading global sales and operational management company - Management Consulting

Crystal Knows helped a global sales and operational management company improve client communication and sales meetings. The company struggled to engage diverse leads across Europe, India, and Africa.... Crystal Knows provided AI-driven personality insights and meeting playbooks. Sales executives used the Chrome extension to prepare for meetings and understand client preferences. The result was more confident sales teams, better communication, and smoother meetings. The company saw improved client relationships and higher sales performance.

iVenture Solutions - Information Technology And Services

Crystal Knows helped iVenture Solutions improve client meetings. Before using Crystal, iVenture struggled with mismatched communication styles and lost time in meetings. Crystal Knows gave them perso...nality profiles and easy Chrome extension access. The team could tailor communication for each client. This led to faster trust, better relationships, and more productive meetings.

Insauga - Media

Crystal Knows helped Insauga boost sales efficiency by 5X. Insauga needed to connect better with clients and improve sales in a tough media market. Crystal Knows gave the team personality profiles, m...eeting tips, and team playbooks. The sales team used these tools to tailor their approach for each client. As a result, sales per rep jumped from 20-25 units to over 100. Team communication and confidence also improved.

Slalom Element Labs - Information Technology And Services

Crystal Knows’ Personality Data API helped Slalom Element Labs create immersive, emotionally intelligent experiences. The team used Crystal’s DISC data in AR headsets to show live personality insight...s during face-to-face meetings. This helped 50 strangers connect easily at the Fast Company Innovation Festival. Slalom also built AI avatars that adapt to users’ personalities and emotions. Real-time personality data made communication more human and empathetic.

KnowledgeNet.ai - Information Technology And Services

Crystal's API gives KnowledgeNet.ai deep personality insights for sales teams. Before, KnowledgeNet.ai lacked detailed personality data for prospects. With Crystal, users now see each prospect's comm...unication style and motivators. This helps sales reps tailor messages for every personality type. The integration boosts engagement and makes outreach more personal. KnowledgeNet.ai's CMO says sales teams now find new opportunities and write messages that fit each prospect's personality.

First: Know Your Buyer : Uncovering Universal Truths w/ Bryan Perkins

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Peers used Crystal for communication management and coaching

Crystal Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.67/5 ★

Read Reviews (11)
Custom Reports

4.84/5 ★

Read Reviews (21)
Analytics

4.64/5 ★

Read Reviews (28)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.67/5 ★

Read Reviews (11)
Custom Reports

4.84/5 ★

Read Reviews (21)
Analytics

4.64/5 ★

Read Reviews (28)

Software Failure Risk Guidance

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for Crystal

Overall Risk Meter

Low Medium High

Top Failure Risks for Crystal

Crystal Project, Inc Profile

Company Name

Crystal Project, Inc

Company Website

//crystalknows.com

Year Founded

2014

HQ Location

90 Oceanside Dr, Nashville, Tennessee 37204, US

Employees

1-10

Social

Financials

SERIES B